I have just returned from RYLA, which is the Rotary Youth Leadership Awards. This is a camp for high school students around the country where they are immersed in the concepts around leadership over four full days. This is an annual event held locally by Rotary District 5240 at a camp deep in the Los […]
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When It Comes to Small Business Branding, You Are Your Brand Here’s secret successful marketers know and where small business branding comes into play: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick […]
SEO Made Simple: How to Create Engaging Experiences for Users The fact is that user engagement and user experiences affect search engine optimization too. One way to make users stick to your site longer is to make your website simple to use, easy to get around on, and understandable. Plus, you need to offer engaging […]
Why Segmenting Your List is So Important Segmenting your list is something you do not hear much about, so I will explain what it means. When someone joins your list they have either opted in to a free offer you have set up or they have made a purchase of one of your products or […]
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Are You Building Your List with Cross Promotion? Online marketing is similar to the offline, brick and mortar world in that it is a relationship business first and foremost. What I mean by this is that you can grow your online business much more quickly if you are willing to take the time and make […]