Month: January 2014

Getting started with a blog for your business is a worthwhile use of your time and effort. Choosing a blogging platform is the first step in getting started. I highly recommend that you go with a ‘hosted’ site, rather than one that is on a free platform. The one used by the majority of people…

You may have seen the movie Field of Dreams, where Kevin Costner builds a baseball field in the middle of the countryside and people come from far and near to visit. This concept of ‘if you build it they will come’ is a romantic one, but does not apply to your business. Probably the trickiest…

In 2009 I started the 30 Day Power Blogging Challenge. The idea caught on and I repeated it two more times before deciding that others should carry on their own version of the Blog Challenge. There are now so many blogging challenges I have lost count. There’s even one for therapists to get them started…

When you become a local celebrity and the world can be your oyster. Recently I had a special dinner with a friend at an Italian place in Santa Barbara called Ca’Dario. The owner is an overnight sensation thirty years in the making, who followed his passion when he came to America to learn the restaurant…

Having An Online Presence Once upon a time it was possible to start a business and become successful without the help of the Internet. Those days are long gone as we enter the age of online marketing, visibility and credibility as a way to build a prosperous business with a future. This is now the…