Monthly Archives: November 2014

Podcast: Eve Koivula: Online Marketer From Finland

 Podcast: Eve Koivula: Online Marketer From FinlandEve Koivula is a  self-proclaimed Lifestyle Business Discovery Mentor. She lives in her native country of Finland, a place I have adopted as my second home because I’m there every year to visit my extended family and have come to love this country very much. When I first heard of Eve through a mutual online connection I knew I had to reach out to her to learn more about what she was doing and how we could build a relationship based on our commonalities.

Marketing since the 1990s, Eve has an incredible background that made coming online a natural choice. She says that although methods of marketing have changed over the years, the basic principles have not. She is also trained in graphic design, something I always envy because of my lack of skills and ability in this crucial area.  Her site – Neat Home Business – is one I would encourage you to visit.

Another of Eve’s talents and interests is that she competes with lifting kettle bells and coaches with people to help them excel with this, too. She has earned both National and World titles and has many videos on her YouTube channel where she demonstrates the proper techniques.

Eve and I had a discussion of how athletics and business are very similar when it comes to being successful and working efficiently. We share many of the same goals and ideals for the people who come to us and want to build a lucrative online business.

I will meet Eve in person when I travel to Finland for the holidays, so please leave a comment here if there is anything you would like for me to ask her about marketing, sports, or life in general and I will add it here in this post when I return from my trip.


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Influence Purchasing Decisions

I was reading Neil Patel’s insightful post on how to influence purchasing decisions and realized that there is still so much I need to learn about this for my own business. Even if you are driving massive amounts of free and paid traffic to your websites, chances are that less than 1% of these visitors are actually purchasing anything from you.

But it turns out that you can actually influence people to make a purchase. Take a close look at this infographic to learn more:

How to Influence Purchase Decisions Influence Purchasing Decisions
Courtesy of: Quick Sprout

The conclusion is that we can easily influence customer reviews by encouraging customers to leave them for us and by then sharing them on our site. This will quickly increase conversion rates. Also, top notch customer service is a must for each interaction and transaction. Do whatever it takes to do your best for each person and the word will spread like wild fire. These word-of-mouth recommendations provide social proof as to your character and integrity, and you will be able to influence purchasing decisions on a regular basis.



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Letting Go of the Past

Letting go of the pastLetting Go of the Past

I was reading Tara Kachaturoff’s excellent post on the topic of letting go of the past in order to have a more productive and powerful 2015, and it reminded me of the importance of doing this on a regular basis instead of just once a year.

We tend to get stuck on people, events, and habits that may have served us months or even years ago, but that no longer have a place in our minds or in our physical lives. This is an excerpt from Tara’s post that is food for thought here:

“Moreover, the process of letting go …

  • frees you to engage in your life’s next great adventure
  • energizes your soul as your confidence soars
  • creates space so you can welcome in other people, things and ideas that align with your heart and soul
  • signals growth in that you’ve “been there, done that” and now you’re ready to do new, bigger and better things
  • presents you with the opportunity for refreshment and rejuvenation —  mentally, emotionally and physically; yes, as you engage in new input and learning, new neural networks are constructed within your brain

Okay, you’ve asked the question, now what? Answering a question is interesting, but that’s not going to change anything. It’s not going to get you where you want to go. The real magic happens when you take action. Life rewards action.”

During the remainder of this year and into 2015 I vow to eliminate a toxic business relationship from my life, to understand more fully that someone I have been trying to help with his health issues and his income does not want or appreciate my help, and to seek out new business relationships with people who are open to changing their lives in a major way by stepping into integrity around their current situation.

If you have spent time trying to get a friend, loved one, or business associate to ‘see the light’ in regards to a situation that is definitely not working for them, slowly step away and understand they do not want to change. Letting go of this responsibility will free you up to help others who are ready to allow prosperity and well being into their life right now.

As Tara so eloquently phrases it…

And, when you decide to let go, on your terms — of whatever it may be — a thought, a mindset, a memory, a habit, a job, a client, a personal or professional relationship — that’s the moment the universe opens to you. It creates a space where you can invite other things in — those that are personally selected and aligned with your vision and values.

Just preparing this post has lifted a huge weight off of my shoulders. What are you willing to let go of as we round the final corner before heading into the new year?

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Living the Internet Lifestyle

Living the Internet LifestyleLiving the Internet Lifestyle

This morning I received a message from one of my online friends, where he shared that he is now working from a city about twenty-five miles north of where he lives in order to rekindle the fire in his business. I’ve been doing this for the past three and a half years and it works unbelievably well.

I live in two cities, eighty miles apart here in southern California. One is Santa Clarita, a suburban city of almost 300K deep in the desert. It’s still 85 degrees Fahrenheit or so every day, and I love living out in the country among the owls, possums, and even the howling coyotes.

My other residence is a mile from the Pacific Ocean in Santa Barbara. This city has a unique appeal that makes me feel like I live in a small village. It’s ‘sweater weather’ this week, and the waves have an extra flair as they crash against the shore after last night’s full moon.

Going back and forth between these two cities has kept me on my toes when it comes to maintaining my creativity, writing prolifically, and feeling blessed to have this amazing life of an online entrepreneur.

You can do the same thing no matter where you live. I wrote about this in ‘Living the Internet Lifestyle’, one of the books I published as a part of my pursuit to help you get started online. I continued the discussion in my later books, as well as at my live events and the Retreats I host several times a year in Santa Barbara.

It all begins with your desire to jump start your business in a huge way. Then you choose the destination where you want to spend more time. I initially did this in a city named Ventura, which is on the beach about forty-five miles from Santa Clarita. I would leave my house in Santa Clarita on a Friday morning and make the one hour drive over to Ventura to enjoy the ocean and the cool breezes. I would sit and write on a bench overlooking the beach or at a nearby coffee shop and then have lunch at one of the little places along the pier. After lunch I would check in to the hotel and do a few hours of work before heading out to dinner. The following morning I would work until checkout time and then go back to my bench to write some more before heading back home. I ended up being in Ventura for about thirty hours, which was just enough time to feel rejuvenated and invigorated to keep my business moving.

Several years ago I realized that my business was doing well enough for me to have a second residence in Santa Barbara, a city I fell in love with almost thirty years ago when I attended their first international film festival. I now have two lives in these two diverse cities and love every moment of it.

Do you have a place you get away to on a regular basis? Please leave a comment and tell us more about how this has impacted your business.

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Online Marketing Tips Podcast: New Marketing Strategies 2015

New Marketing Strategies for 2015 : Online Marketing Tips Podcast

Online Marketing Tips PodcastIt’s almost 2015, so it’s time for some new marketing strategies to build and grow your online business. That’s the topic of this podcast, and I also answer a variety of questions from those on the live call.

The focus of this podcast training call was online marketing tips for online entrepreneurs, so I referenced my recent post on New Marketing Strategies for 2015. In this article I share my insights for building a lucrative and successful online business in the coming year and beyond using a three-pronged approach of having a book, a blog, and a podcast to increase your credibility, visibility, and your bottom line.

You may be just starting out with your hosted WordPress blog, in which case you’ll want to use a robust autoresponder service such as Aweber. On this call I also discussed using a premium theme and using free, rebrandable reports for your free giveaway on your site. These are listed below and include:

  • 8 Free rebrandable reports from Dennis Becker, to be used as free giveaways to build your list, or in any of a number of other ways.
  • The new WordPress theme I’ll be using very soon. It’s incredibly versatile.
  • The autoresponder service a majority of online entrepreneurs use, Aweber.

I take questions from those who attended the live recording, including why it’s important to use a domain with your name in it as your main site, how to install the Pinterest button on your browser, the name of the local publication I’ve written a column in for the past three years, promoting your blog posts once you have written them, and using a plugin called Pretty Link to shorten and track your affiliate links.

This online marketing tips podcast, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for with the latest information, strategies, and Case Studies for you to use in your own business.

Subscribe To My Online Marketing Tips Podcast Today!

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New Marketing Strategies 2015

marketing strategy 300x200 New Marketing Strategies 2015New Marketing Strategies 2015

After doing things in the same way for the past couple of years I am happy to report that I do have a new philosophy when it comes to building a sustainable business for 2015 and beyond. It is a three-pronged approach that is working extremely well for me and for many of my students around the world.

The three prongs consist of a blog, a podcast, and a book. These work extremely well in unison to build your business exponentially. Additionally, you’ll want to have a signature course or training to offer on your topic, but let’s start out by discussing the main elements in this innovative and intensive marketing strategy.

When I say a blog, I am referring to having a hosted WordPress site on a domain you own and control. I recommend Blue Host for your hosting ( and from there you can install WordPress with just a few clicks without any additional expense. This will cost you less than a hundred dollars a year. Get your domains from GoDaddy through my discounted link (

Start adding content on a regular basis to let readers know what you have to say about your topic. It will take some time to find your voice and feel comfortable sharing your thoughts and ideas in this way, but once you get into the habit of posting you will see how effective it can be for your business as readers come to know, like, and trust you as an expert on your topic.

You are able to add what you need to this site to set up your podcast. A podcast is simply an audio recording that you distribute on iTunes. Talk about your area of expertise on your topic for fifteen minutes a week, or for any amount of time that works for you. Be sure to include a link back to your blog to further connect with prospects who find you there and want to know more. You can see what I’m doing by visiting

The third prong is a book, and that is much easier to write than you may be thinking. I just published my tenth book in October and still can’t believe I have been so prolific over these past several years. I have also compiled about half a dozen books and contributed to more than a dozen others. You can see this at Start by writing just one chapter – about five hundred to a thousand words – and then find others to do the same. Use a common theme to make it appealing to a wider audience and you will join the ranks of being a published author. Later on you can write your own books on your topic.

If you want to take this all to the next step, create a course or training about what you know. I refer to this as a signature course because it is what you will become known for in your field. Over the past five or so years I have created courses on affiliate marketing, being a ‘weekend marketer’, writing a book, and several more. It’s a way of reinventing yourself to breathe new life into your business. As an entrepreneur this keeps it all interesting as we continue to grow and build our businesses.

Let’s recap on this process I have explained here:

  • Set up a WordPress site to blog regularly
  • Use this site to host a podcast on iTunes
  • Write, or contribute to a book on your topic
  • Create a signature course on your topic

This coming year is your opportunity to blow up your business with new clients, products, and visibility. With the recession clearly behind us, there is no reason why you can’t enjoy the best year of the past decade. Use my three-prong approach to get moving quickly, and consider adding a signature course to make it even more effective.

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