Choosing Your Online Business Model : Online Marketing Tips Podcast

The focus and intent of this podcast training call was ‘Choosing Your Online Business Model’ for online entrepreneurs. We discuss the various models that are working during 2015 so that you can get a better idea of which direction you want to proceed with for your business. It’s so important to know what’s working right now when it comes to effectively building your online business.

During this call I discuss my thoughts and experiences on coaching, mentoring, and consulting as a business model, and the difference between these titles. I consider myself to be a mentor to individuals wishing to join the ranks of online entrepreneurs, and a consultant to small and medium sized companies and corporations. Build an excellent reputation as someone who can help others to achieve their goals and your dance card will soon be filled.

Then we move on to discussing affiliate marketing, a model that continues to bring in almost half of my income each year. My goal for new entrepreneurs is to get you away from the ‘trading time for money’ model and moving closer towards the ‘earn money while you sleep’ model. Affiliate marketing enables you to have almost endless inventory of your choosing, from among the plethora of products and services that are available to us online. I have become extremely picky over the years and only recommend what I use and benefit from in my own business.

We also discuss income guarantees for coaching and mentoring; the validity of mini-sites; creating an effective, irresistible, and profitable free giveaway by using a ‘call to action’ at the end of your short report; using press releases to get the word out about what you have to offer; and the comparison of online business to starting a more traditional, bricks and mortar business. Most people are not cut out to be entrepreneurs, so determining that for yourself is the first step to being successful with the entrepreneurship model.

Are you already on my list and receiving my daily updates? If not, add your first name and primary email address to the form on the right-hand side of this site. If you are new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them.

You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2015 with the latest information, strategies, and Case Studies for you to use in your own business.

Enjoy this New Rules for Online Marketing in 2015 training. Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Your success is my reward!

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Paul Counts, PLR products creator and serial entrepreneur, is one of the most fascinating people I have ever interviewed for this podcast series. After knowing him online for the past several years we finally had the opportunity to meet in person when we were both speaking at NAMS in Atlanta recently. I know you will enjoy listening to this interview and finding out more about his vast experiences in the world of online marketing.

Like many other online entrepreneurs, Paul got started as an entrepeneur back before the turn of the century. The difference was that when Paul began in 1998 he was only thirteen years old! I absolutely love his enthusiasm as he shares his story with us here.

Soon Paul was working online, and we discussed the idea of becoming an entrepreneur at an early age versus going to college and taking a corporate job. We also talked about the power of attending live events in order to connect with people you can collaborate with later on. That’s how he met Jeff Wellman and Eric Holmlund, and soon they became the ‘Real Guys’. That’s how I first found out about them and joined their list. Soon I was a regular customer of their training and their PLR (private label rights) content.

We discuss the selling platform known as Clickbank, and why this company remains a major player in the digital product world. Both he and I have extensive experience using Clickbank, me from the affiliate side and Paul as both a seller and an affiliate marketer.

During this interview Paul walks us through his latest PLR, priced at less than ten dollars. We discuss how to best use the content you purchase so that it makes the most sense and gives you the best return on your investment (ROI). He also explains why we need high quality private label rights content on a regular basis and how you can make sure to use it wisely to build your online business.

Please leave a comment here after you listen to this podcast.

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Blogging for Beginners: Why a Hosted Blog is Crucial to Your Success

Recently I spent time with the students in my Platinum Mastermind Mentor group and the question came up as to why it is so important to set up and maintain a blog. I went on to share my thoughts on this and even taught these strategies to those working with me in a twelve week program on how to become a successful online entrepreneur.

It has never been more crucial to your credibility, visibility, and overall success to be blogging on a regular basis. I have two main blogs and strive to update them regularly with topics that are relevant to what I am working to achieve online. For years I have described your blog as being your ‘home on the Internet’. It is the singularly most important website you will ever create, and there are several reasons why this is so true.

When we first get started as an entrepreneur we must have a place to find our voice and express our thoughts and ideas about what we are learning. A blog allows you to do this in a way that is uncensored, an important distinction that is not often brought up in a discussion of blogging. Also, the blog is a site that you own and control, unlike the various social media platforms. Allow me to expand upon this thought.

What I am suggesting is that you set up a hosted WordPress site. You will need to purchase a domain name (I recommend getting your own name for this) and hosting (this is what distinguishes your site from one on a free blogging platform). I use GoDaddy for all of my domains and recommend BlueHost for hosting if you are just getting started). [Click above for discounted links for both]

Social media is quite popular and yet another way to get your name and message out to the world, but think about this as a long term business building strategy. Facebook messages and updates get lost in the shuffle within a day or two, as do those you post on Twitter and LinkedIn. On the other hand, your blog posts remain organized by category and appear in reverse chronological order forever. My main blog has been active since 2007 and contains almost two thousand posts, all of which can be located within a few minutes.

Your blog posts are also indexed by Google, allowing people to find them, and therefore, you just as quickly when doing a search for your name or for one of the topics you have been writing about in the past. Many people find me this way, usually through a post that was written years ago on a topic of interest to them today.

I also share information on the books I have written and about my podcast right here on my blog. Recently I began teaching something I call Book, Blog, Podcast: The Trifecta of Entrepreneurial Success to emphasize the important of this strategy.

In summary, your blog will set you apart by allowing you a platform in which to express your views and share your knowledge, expertise, and experience on your topic. This makes it a winning strategy through which you can build a lucrative business as an online entrepreneur.

Are you blogging for your online business? Please tell us more about your experiences by leaving a comment.

Productivity Tips for Entrepreneurs

Life as an entrepreneur or small business owner can be hectic. With days filled serving clients, creating relevant content, putting together products and services to sell, meetings to attend, social media interactions, and the like, you may be tempted to take time away from your work on a regular basis simply to get away from it all. My first year working as an online entrepreneur drove me to escape through television, movies, and other activities so that I could have some time to breathe and not have to think about business.

Soon I realized that this was the incorrect approach to what I wanted to achieve. Here I was, trying to build an online empire and all I could think of was how to get away from it. Instead, I shifted my thinking so that the last thing in the world I wanted to do was to escape the world I was creating. In my mind I compared it to Kobe Bryant wanting to go on vacation so he wouldn’t have to think about basketball or Bill Gates dreaming of visiting a deserted island where there would be no Internet. Ludicrous, right? After I thought about it in this way I began to look for opportunities to stay involved with my business every day by being consciously present, performing the tasks and activities that I enjoyed.

Within a week I noticed a significant increase in my productivity. I had begun delegating and outsourcing the tedious parts of my business, while focusing intently on the tasks and activities that I both enjoyed and was good at doing. At the end of week I realized that the only things I needed to be doing to build my business were writing, creating products and courses, teaching and presenting online and at live events, and working directly with my clients. This was about twenty percent of my business and I began doing these things one hundred percent of the time.

My income skyrocketed during the next thirty days and I have never looked back. I had discovered the keys to productivity and everything changed. I then applied this to my personal life and it improved as well. You can increase your productivity, your satisfaction with your personal life, and anything else you seek to improve. This is exactly what I am recommending as you begin this journey:

• Make a list of everything that needs to be done in your business, no matter how trivial and no matter who is doing it at the present time.
• Sort through these tasks and activities, choosing the ones that only you can do.
• Delegate or outsource everything else. There are people who can accomplish these tasks faster and better than you can.
• Apply the 80/20 Rule – spend at least eighty percent of your time each day working on the twenty percent of your business that you are an expert in.

You may also want to share these ideas and concepts with the other people in your business and personal life. When productivity expands and continues to grow relationships are able to flourish. Explain that if they spend time on a task they are not good at or do not enjoy they are depriving someone who can do it more efficiently and effectively the opportunity to do so. That just makes sense.

Instead of looking for distractions in your life, explore the activities that are related to your life and business you can expand upon. For everything you do, ask yourself if this is moving you closer to your goals or further away. The answer may surprise you, or at least will make you think.

Productivity can change everything in your life, from your interpersonal relationships to your bottom line. Take action now and let me know what results you experience. Leave a comment here and I will respond personally to answer your question or to provide more information.

This week I interviewed online marketer Mark Thompson, Digital Kickstart CEO and all around great person to know if you are building an online business as a new entrepreneur. He is originally from New York and now lives in North Carolina. After studying business management in college he accepted a job as a marketing assistant with a technology company, where he was soon assigned the task of managing an AdWords campaign for them. With no experience at all in this area they handed over a sixty thousand dollar a month budget to him and he got busy with ‘on the job’ training to learn how to effectively manage it all. Soon he began to figure out which ads converted well, and after about six months he learned more about SEO and social media as well.

His next position was in a marketing agency where he describes being in the trenches as an Internet marketer. This position lasted for five years and he learned the ropes, even though he was ultimately let go from that company. Almost four years ago he made the decision to venture out on his own as an entrepreneur, and now he is involved with information product creation, email marketing, list building, affiliate marketing, and joint ventures, which is how I came to know him back in 2014.

Mark is an excellent communicator, and this has led to him being able to easily connect with the right people to make things happen. He explains his strategy for building relationships that lead to solid friendships and productive joint ventures. This is most definitely a ‘people’ business, for sure.

We then discuss Easy Video Sales Letters, Mark’s most popular and successful training to date. He shares the power of using video in your sales letters and why this program is so simple to use. I share that I am not a technology wizard and appreciate the fact that he created this with the end user in mind.

I also highly recommend Mark’s Optin Fire training for creating your own effective sales funnel by creating high converting sales pages with WordPress.

Please leave a comment here after you listen to this podcast.

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