Monthly Archives: January 2016

Online Marketing Tips Podcast: How to Start An Internet Business

Start an Internet BusinessStart an Internet Business

My podcasts are designed to help you start an internet business with as much help and guidance as possible. I’ve been hosting these virtual trainings since 2007 and began repurposing them into podcasts on iTunes back in 2011.

I begin this training call with a discussion of time management, an area of strength for me that I have developed purposely over the years. Then I share my thoughts on the concept of “Core Competencies” as assets in your life and in your business. My own core competencies are in the areas of time management, content creation, and teaching marketing strategies pertaining to online marketing.

I also answer questions about using press releases to promote your online business, as well as any physical products you may be selling on Amazon or other platforms. Others questions include the use of immediate upsells on internet offers and why this style is not for everyone. We also discuss local business marketing as a faster way to earn online income than even affiliate marketing, using the Pretty Link plugin for WordPress to share affiliate links. Social media marketing is another area we cover, and I share the site that brings me the most business and virtual reach on a regular basis. Then we go on to answer the question “Who will I serve in my online business?”, as well as discussing what failure means to us an online entrepreneurs.

Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out and see what I am recommending this week. It’s always from someone I know and highly recommend as a great value to you as an online entrepreneur.

Are you already a part my list community and receiving my daily email updates? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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Marlon Sanders: Big Ticket Dashboard

Marlon Sanders DashboardAs I went through Marlon Sanders’ Dashboard on Big Ticket Selling today I thought about the connection between teaching and online marketing. Then I asked myself some questions that I believe are truly valuable when considered alongside the concept of sharing information on the internet. How would you answer these three questions?

1) What is something you have taught someone else to do that made a difference in your life and theirs?

2) On which topic(s) do your friends and loved ones come to you for advice?

3) If someone asked you to help them achieve a goal, what type of goal would that be?

We have all taught others how to do the things they want and need to know, and we have also learned many things from others. I consider the man who taught me how to drive a car when I was only fifteen years old to have been of great influence in my life; driving opened up my world in a big way back then by allowing me to get a job and to offer rides to elderly family members.

I have now taught several family members and close friends how to be online entrepreneurs and this has empowered their life experiences. Recently I began teaching a course called The Internet Marketing Six Pack, one that I originally taught back in 2009 and 2010. The connection I’m making here is that anything you know and understand well enough to teach to others is well worth a big ticket program. After all, wouldn’t we all pay whatever price was asked for information that would take us exactly where we wish to go as online entrepreneurs? Of course we would.

In the case of my IM Six Pack program, this is a relatively low cost product. But it leads to my Incubator and Mastermind programs, which are definitely high ticket. All of these strategies are outlined in great detail in Marlon’s newest Dashboard.

What questions may I answer for you when it comes to creating “big ticket” products, courses, and programs to help you grow your online business exponentially this year?

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Using Pinterest to Increase SEO Ranking

Pinterest: SEO Has Never Been So Friendly

Pinterest SEOLike most online marketing, it’s important to understand how to maximize search engine optimization so that you can get the most out of your time using the channel for marketing purposes. You can pin all day long, but if you’re not optimizing for keywords and using an effective keywords strategy, you might be wasting your time. When you think about Pinterest, SEO for your business should come to mind first and foremost for your online marketing.

1) Develop a Keyword Strategy for Pinterest

Before you make your first pinboard, think about what your goals are for Pinterest and how you want to appear to the world. You’ve likely already researched keywords and hopefully have hundreds to choose from. Set out your keyword strategy on Pinterest to match what you’re doing on your website and with other social media.

2) Optimize Your Username

On Pinterest you can choose a username that is a keyword. This will help a lot because if your username is a keyword for your niche, whenever someone inputs that term into the search bar, your pinboards will come up in the search. You’ll get a lot more followers without even trying if you put a keyword in as your username.

3) Create a Full Keyword-Rich About Section

Pinterest gives a generous-sized about section that you can use to fill with information, tell your story and use keywords within the text to do so. Don’t keyword stuff or force it, but using keywords within the about section is a smart idea as it will help your customers to find you when they search for those keywords.

4) Create Optimized Pin Descriptions

One of the best ways to improve SEO is to make use of the description area for your pins. You have a pretty big space to work with. Make them readable, but also include relevant keywords and URLs when appropriate.

5) Always Link Back to Your Website

You can link each pin that you create back to your site and back to specific pages of your site. Always take advantage of this and make sure they don’t always just go to the home page. Make pins link back to specific landing pages on your website that are relevant to the pin.

6) Watermark Your Images

No matter what you do, someone might take your picture and try to use it as their own. But you can watermark it with your logo and URL. Try to do so as unobtrusively as possible, but watermarking will help with SEO too.

7) Don’t Forget the ALT Text on Images

When you upload an image, or put an image on your website, you have something called an ALT tag or text. This is an area where you should use keywords to describe the image. Don’t just say “butterfly” – say something like “This is a picture of a monarch butterfly that I took using my Nikon D700.” This type of ALT tag would be relevant to a pinboard devoted to photography.

8) Make Your Website the Home for All Images

Everything starts and ends with your website. When you want to create pins and pinboards, first create a blog post with the image, an infographic and a post, then pin to the board from your website so that visitors always link back to your site.

9) Create Themes for Pinboards

Don’t just randomly post pins. Instead, create themed pinboards where the theme fits with your niche and is a keyword for your niche. This gives you more areas to include keywords and more in-depth information about your niche for your followers. You can think of pinboards as categories like you have on your blog if that helps.

10) Use Appropriate Hashtags

Like most social media today, Pinterest also supports hashtags. Use them well and they will pay off. Really give thought to what the hashtags should be and how they relate to your niche before including them.

11) Re-Pin Items That Carry Your Keywords

Look up your keywords, maybe one or two a day, and re-pin other people’s pinboards and pins that carry your keywords. In addition, follow them and their followers – just a few each day to help build your own following and interaction.

Using these tips to make your Pinterest SEO friendly will go far in helping you make the most of Pinterest as a marketing channel for your business. Make sure to follow me on Pinterest and let’s connect!

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Leveraging Instagram for Your Business

8 Tips for Leveraging Instagram for Business

Instagram for Your BusinessNow you’re probably wondering how you’ll be able to use Instagram to build your business. Instagram gives you the opportunity to engage and convert leads, partners, and current customers as well as build a long-term loyal customer base.

Here are 10 interesting facts about Instagram, from Daily Pastime:

  1. Instagram was officially launched on April 6, 2010, as an iPhone app. Within a month, it had a million users.
  2. Filter that earns most likes and comments is Mayfair.
  3. In April, 2012, Facebook has bought Instagram for about $ 1 billion. At the time of sale, Instagram counted only 13 employees.
  4. 68% of Instagram users are women.
  5. Android version of Instagram app was launched on April 3, 2013. Within 12h, it was downloaded is a million times.
  6. In June 2013, Instagram introduced the option of uploading short videos. In just 24 hours was uploaded over 5 million videos.
  7. Currently the most popular brands on Instagram are: National Geographic, Nike and 9GAG.
  8. The most popular hashtags are #love and #selfie.
  9. As of 2016, Instagram has more active users via mobile phones than Twitter.
  10. 90% of Instagram users are younger than 35 years.

Let’s get started…

  1. Build a community using an actionable hashtag.

Instagram for businessThis strategy is very versatile. It can be used across multiple social networks including Facebook, Twitter, and Pinterest, just to name a few. Hashtags help with brand recognition, encourage your followers to participate, and help your images reach a broader audience. Research the most popular or most searched for hashtags with a service like Iconosquare.com. A few of the more popular hashtags at this time are #throwbackthursday, #tbt, #regram, #nofilter, and #latergram.

 

  1. Build trust among your followers.

Gain the trust of your followers by providing value and establishing yourself as an expert in your field. Share the proof of your expertise with testimonials before you try to sell anything. For example, Kayla Isines, an Australian personal trainer, often posts individual workouts to her Instagram account. This allows her followers to preview her program before they make the commitment to buy it. Find ways you can offer value to your Instagram followers.

  1. Connect and collaborate with other influencers in your niche.

Instagram, like the other social platforms has communities in every industry. The key is to reach out to a large number of influencers. The more others see your products in a user’s feed the more they will pay attention. Research and connect with Instagram influencers who are a good fit for your products. The influencer and his or her followers will probably have similar interests. This means that the followers are likely to be your potential customers. Consider collaborating with these leading influencers.

  1. Make it a habit to post regularly.

The key to being successful on Instagram is to be visible. To be seen, you have to be consistent and post frequently. The Instagram feed is constantly refreshing, meaning it’s essential to post frequently to stay in your followers’ feeds. One way to stay on their minds is to post several times a day. Experiment with different post types daily and at different times of day. Then measure your results to find what works best.

  1. Partner with a good cause that supports your values.

Promote and share partnerships with a good cause with your followers. Align your company’s values with your consumers.

  1. Stay relevant to your brand while relating to your followers.

Think in the mindset of your target market. You likely already have a few buyer personas established and have an idea of who your consumer is and what they like. Try to think about why they are on Instagram. For example, maybe you’ve discovered your target market likes high tech equipment and tend to follow popular tech brands on Instagram You sell financial consulting services. Instead of posting pictures of high tech equipment all the time, what you might do instead is occasionally post images of the newest gadget with the caption of how they could own this when they start making better financial decisions. And give a call to action.

  1. Promote your Instagram account everywhere.

Place an Instagram social icon on your homepage and product pages for visitors to connect with you. Connect your Instagram account to your Facebook account to pull in your friends. Run Instagram campaigns across all your social networks. Send out reminders to associates and partners to use your business hashtag and relevant hashtags.

  1. Get inspired from others.

Follow incredible brands such as Charity Water, GoPro, Starbucks, and Taco Bell just to name a few. Follow top brands in your industry or a closely related field. Copy their best strategies with your own ideas. Copy their followers.

There you have it. Eight ways you should be leveraging Instagram for your business. These tips should help you get off to a good start on Instagram quickly.

The No-Nonsense Approach to Finding and Converting Customers on Instagram

No doubt, about it, Instagram is a fast-growing resource for businesses to grow their business. You’ve already gotten some ideas for what kinds of content to share on Instagram and how you can leverage it for your marketing. Now it’s time to build the following to make it all happen. In this module, you get ideas on how to get new followers.

  • Connect with your followers on other social media sites. Interact with them on Facebook and Twitter. Learn about them through their profiles. Keep in touch with them on other social media sites.
  • Interact with other Instagram users. Tag other users in your photos or send them private messages. Tag them before you post an image or a video. Tap the Tag People option before sharing it. Then, tap in the photo where you want to add a tag. Type in the person’s name and add the name to create a tag. Once you share the photo, other users can tap the photo to see who’s been tagged.
  • Make use of the hashtag, location, and Photos of You tabs to find other people who have liked, added, or shared similar images as well as your own images. Interact with these new people by liking and commenting on their images. Hashtags help other users find your content on Instagram, which allows up to 30 hashtags in a post or comment. Use fewer hashtags for quality responses.
  • Create contests to find potential clients. Contests are very popular among users. To get new followers from your contest, encourage customers to share the content using a specific hashtag for the contest or offer.
  • Offer exclusives to get new followers and inspire loyalty. Do this by offering a sneak peek at a new product to your Instagram followers only. Offer discounts only your Instagram followers get.
  • Encourage your followers to take action with enticing product images or events. The key is to create images that evoke a strong emotion in your followers.
  • Let your followers create their own content for you. Create opportunities by running contests or creating collaborative projects where users take pictures using your theme or motif. Starbucks partially built its Instagram followers by asking customers to make and share artwork with Starbucks cups.
  • Be personable and likeable by creating and showing your company’s face, whether it is your own or that of a spokesperson. The face of your company should be on your profile and in content that you share. Interact with your followers as often as possible.
  • Build relationships and a sense of community with your followers. Share content that triggers emotions, asks questions, or addresses a specific problem. People feel more comfortable buying from brands they are a part of and trust.

Instagram Business

As you can see, finding and converting followers into customers is a lot like any marketing you do. Build relationships with your group. Take advantage of being a part of influencer’s networks. Share relevant and fun content that readers want to see. For example if you are in a food industry, take pictures that make viewers hungry and their mouths water. Williams-Sonoma does this well with images of food, parties, and decorating using their products.

No More Excuses On What to Do Now

Take a deep breath. I know this is a lot to take in.

So far, you have seen how Instagram is perfect for almost every type of business to begin sharing and building relationships with their customers. It’s an easy to use mobile app you can use anywhere you are.

To get the most out of your Instagram account, these tips need to be kept in mind:

  • Instagram’s photo tools helps you resize images and add filters to make your images look inviting.
  • Your posts should be related to your business or brand when possible. However, occasionally you can include images, which are related to your niche as well as an additional common interest. For example, if you have a catering business and one of your employees was caught in a funny photo while working, share it with a caption that highlights one of your company mottos such as, “The ability to see humor in situations is a big part of celebrating even the smallest, unexpected events.”
  • Giveaways and promotions are a great way to drive more people to your profile and get followers.
  • Keep in touch with your followers. Reply to users’ comments when they comment on your photos.
  • Embed your Instagram posts on your website. This can be done with the desktop Web version of Instagram’s embed code.
  • Be sure to share your Instagram posts on Facebook and other social networking platforms. Posting your content on several platforms is a great way to build all your individual social media presence.

 

So far, you’ve learned how set up your Instagram for business account. You’ve also discovered how to take photos and videos that people will want to share. The next step is to decide how you want to incorporate these strategies in Instagram. Then start practicing the techniques to fine-tune your skills while interacting with your followers. Please connect with me on Instagram and see what I am up to there for my business.

 

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Are You Making These Email Marketing Mistakes?

Are you making any of these email marketing mistakes?

Email Marketing MistakesEmail marketing is very effective, and there are some who people believe that email marketing is literally the most effective form of marketing that ever existed. But, you may be misusing this form of marketing if you’re not setting everything up right from the very beginning.

1. Building An Untargeted List – If you’ve spent time building your list using lead bait that is not targeted and focused enough, you may have a lot of freebie seekers on your list. To clear your list, run an aggressive and targeted campaign to get them to pay attention and if they don’t, cycle them off your email list. I know marketers who only build “buyer’s lists”, but to me this seems too restrictive.

2. Meaningless “From” Name – We all look to see who an email is from before anything else. Set up a “from” name that makes sense to your email recipients. Many people use their real name, and this has proved to be one of the best choices. You can also make it personal by using a name that means something to the audience like “Your Online Mentor” or something that speaks to them in that way. I simple use “Connie Ragen Green” in the majority of my autoresponders and broadcast messages, but I have been known to use a variation of this like “Connie Ragen Green | Internet Marketing Six Pack” to designate a specific course or product.

3. Weak Subject Lines – Most people don’t open emails that they feel are too sales oriented. Therefore, put something in the subject line that directly tells them what’s inside, and makes them want to read more. Break up your list and test at least two different subject lines to see what works best. I have been known to use song lyrics as my subject lines, as well as word play and interesting questions and phrases.

4. Poorly Worded Opening Sentence – Most people view part of your messages in the view screen of their email software. What do they see when reading that first sentence? Spend some time making it interesting enough right up front so that they want to open it to read more.

5. Lack of Personalization – Even when audiences know that this is automated, they still prefer it over the lack of it. Personalization increases click-through rates enormously, so make sure it is working properly. Wrongly coded personalization is worse than none at all. Test your messages. Remember that #2 above, the “from” name is most important, with the personalized approach coming in a close second to that.

6. Broken Links – Nothing is worse than having a great message, a perfect call to action, fabulous subject lines people clicking through, only to discover the link is broken. That’s why testing messages before sending them out is so important for your success with email marketing. Remember that you must use the http:// at the beginning of your links if you are sending text emails, and that the first letter of your domain should be lower case.

7. Not Using Analytics – Your email marketing software offers the ability to test many different analytics, from open rates, to click through rates and more. Learn how to set it up to work for you so that you can use that information to improve your marketing.

8. Emails That Are Too Long – While long blog posts are a big deal today, long emails aren’t. People get bored reading emails that don’t get right to the point. Avoid emails that are much longer than two hundred fifty to three hundred words. Get to the point as soon as possible.

9. Bad Formatting – This is yet another reason to test how your emails look on a variety of systems. Make sure you check for formatting issues. Formatting that makes the email hard to read, lack of word wrapping, and unresponsive messages all lose clicks and may lead to unsubscribes over time.

If you are making any of these email marketing mistakes, you can begin right now with fixing these problems. The hardest one to fix is proper targeting of your market, but the rest can be fixed today with just a few tweaks.

I have used several different services to send out my emails, and have used and recommended Aweber since 2010.

What other questions do you have about email marketing mistakes, techniques, and strategies for your online business?

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How To Love Writing Again

Love Writing Again – Is This Possible?

Love Writing AgainYears ago I dreamed of being a writer, yet I did little writing of my own. Imagining myself as a writer of screenplays and novels gave me hope that my life would somehow be complete if I became a writer. I spent a summer as an intern for a production company in Los Angeles years ago, and this experience of spending time with both staff and freelance writers made it all seem even more glamorous and appealing to me.  I was an avid reader, and many times what I was reading motivated and inspired me to write. Yet I was not consistent with my writing until I came online in 2006.

As an entrepreneur I realized immediately that I was going to need to write every day for some aspect of my business. Whether it was blogging, emailing my list, writing articles and short reports, or writing a book, the concept of being a writer was one that I had to embrace if I were to be successful in my business.

After now having written more than two thousand blog posts, almost a hundred short reports, ten thousand email messages, and twelve bestselling books, I decided that it was high time to start to love writing again. I happened upon a post written by Melissa Chu, someone who helps writers to get productive and develop good work habits. She makes some excellent points here, including this section on Reshaping Your Daily Routine…
1. Reshape your daily routine

“Having a routine is immensely helpful in making writing a habit. When Ernest Hemingway wrote, he made sure to keep to a schedule. “I write every morning as soon after first light as possible,” he once said in an interview. “There is no one to disturb you and it is cool or cold and you come to your work and warm as you write.”

Now is the perfect time to look at your schedule and figure out how to carve out time to write. Maybe you write better in short spurts throughout the day. Or perhaps blocking out an hour in the morning works better?

For me, it’s become a daily habit. Even if I don’t wake up feeling the urge to write, it’s just something I do automatically. Using an hour or so that I’ve blocked off, I write regardless of how I feel, knowing that I’ll eventually get into the mood to write if I just get started.

Make a commitment to write something today, no matter how much (or how little).”

Once I began thinking of my writing as a daily activity, and not as a task or chore, I began to love writing again. It is a daily gift I give to myself, and the result is a body of work I never could have imagined when I began my online business. My writing has opened an untold number of doors for me over these past ten years and for that I will always be grateful.

How has the process of writing and publishing your words benefited your life and your business?

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Online Marketing Tips Podcast: New Rules for Online Marketing

New Rules for Online MarketingNew Rules for Online Marketing 2016

In this latest podcast I discuss my annual New Rules for Online Marketing for 2016.

The most important things to work on are positioning yourself as an expert, increasing your visibility, and building credibility both personally and professionally. I have a variety of methods that continue to work for me, as well as some new ones that you will find extremely helpful.

You must author a book that lets people know who you are, what you stand for, and how you have come to be the business person you are at this point in your life. If you are already blogging for your business, as I continue to highly recommend, then use your blog as the basis of your book. I did this with my very first book – Huge Profits with a Tiny List – back in 2010 and still teach that “blogging” your book is an excellent strategy.

This allows you to organize your thoughts into an outline, to find your voice while you are writing, and to share your very best tips and strategies with your readers. You also have the opportunity to build a list when people opt in to your blog to hear more from you. Use your full name as the domain for your blog because you are the brand first and foremost. Over the years you may change or alter your business goals but your name will remain the same.

Adding a podcast will further boost your visibility and credibility as people begin to find you on iTunes through your keywords. It is my experience that my two podcasts, along with my twelve books brought me the most new business during the past year and a half. People who would otherwise not have found me were able to find me both on iTunes and on Amazon and connect with me through my blogs and other sites. This is huge for business owners and entrepreneurs.

Once you have your blog and podcast set up and working to promote you and your expertise, start speaking locally to let people get up close and personal to hear what you have to say and to ask you more questions. I started doing this at my local Rotary Club back in 2006, and soon I was speaking at other venues and on the radio. Over time that expanded to my being asked to speak at marketing events across the country and throughout the world. Teleseminars are also a form of public speaking and I continue to host these regularly to keep my name and voice at the front of people’s minds.

Now here are some suggestions to keep you moving forward all year long. First, refuse to allow yourself to get bogged down with technology, writing, or anything else. I’ve had help with the technical side of my business from day one, and have saved myself lots of time and grief by having these professionals on my team.

Be objective about your strengths and get help from others to improve in the areas that do not feel natural or intuitive to you. I did this with my writing and have no regrets at all. If I had not made some effort every single day during my first few years in business I would not be a multiple bestselling author right now.

I am reminded of a quote from someone I highly respect as a small business owner. “Treat your business like a business and it will pay you like a business; treat it like a hobby and it will cost you like a hobby.” This has never been as true as it is today.

As you can see, this is all about positioning yourself as an expert, continuing to create massive visibility, and building credibility for yourself and your business. The new year of 2016 can be all that you want and expect it to be, but only if you take the time and make the effort to let people know who you are and what you stand for as a human being. Please let me know if you have further questions on anything I have discussed here in regards to the New Rules for Online Marketing in 2016.

I have also introduced a new feature during these calls. I will always have the latest course or program at my Surprise! link. Check it out and see what I am recommending this week.

Are you already a part my list community and receiving my daily email updates? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

Want to get started earning income online right away? You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2015 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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