Monthly Archives: May 2016

Public Speaking for Business Owners and Entrepreneurs

Public Speaking for BusinessPublic Speaking for Business

I pride myself with being an observer of the human condition. By this I mean that I watch people regularly to see what works best and what does not work at all when they interact with others. Specifically, I observe what business owners and entrepreneurs say and do that wither helps or hinders their business efforts over time.

It came to my attention some years ago that the most successful business people seek out opportunities to speak publicly on any topic they are knowledgeable and experienced in. Being thought of as a public speaker raises you to another level in that others look up to speakers and tend to think of them as thought leaders, innovators, and those who are more intelligent than the average person. This can do wonders for your business if you are willing to refine your speaking and improve your delivery. Public speaking for business owners just makes sense.

My public speaking was awful when I began in 2006. It was the Santa Clarita Rotary Club that encouraged me to speak and helped me to overcome my fear. Within a year of speaking regularly in my city I was being asked to speak all over the country on various aspects of the topic entrepreneurship. Now I host my own live events twice a year and have spoken in several countries on three continents. But my business is predominantly on the internet. What I am suggesting here is that local business owners look for new opportunities to speak within the community and finally in a wider area for exposure and business growth.

Start with your own company. Provide yourself with situations that require you to create a short presentation on one of the topics you know well. Experiment with this to see if it goes over better with a PowerPoint or Keynote slide presentation, utilizing handouts, or just speaking from the heart. It will depend upon your topic, and remember there is no right or wrong way to speak to others. The key is to practice what you will say over and over and over again and to be open to constructive criticism and feedback so you can constantly evolve as a speaker.

Once you feel like your presentation is ready for a wider audience, contact local groups and organizations such as Rotary and ask to speak to the program chair. The best idea is to attend the meeting in person first and to have a one page information sheet about you and your topic to give to the person in charge of booking the upcoming speakers.

Keep your message clear and stay away from anything controversial, even if you know people in the room. It’s your job to present your information in a thought provoking way that leaves a lasting memory with people who hear you, so keep it positive and upbeat if at all possible.

Your topics do not have to be directly related to your business, but the idea is to make sure your audience knows who you are and what type of business you have within the first three minutes or so. One of the best presentations I have heard this year was from a woman who owns several physical therapy practices. Her topic was on the environmental impact of waste in the ocean on the sea creatures who live there. Within the first few minutes she explained who she was, what type of business she ran, and why she had become so interested in the sea. We were mesmerized by her slide presentation and the passion with which she shared her message. By the end of her talk the audience was ready to sign up for physical therapy sessions and anything else she had available.

By now you can see that public speaking for business owners and entrepreneurs alike is a great opportunity. Think about what you would like to speak about, overcome any fears you may have, and start speaking!

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The 3 Marketing Mistakes Most Online Entrepreneurs Make

Marketing MistakesMarketing mistakes can be costly. After working with online marketers for ten years now, I’ve seen them run into the same problem over and over again. Even though they have amazing things to offer their customers, they get stuck and stagnate.

I’d hate for that to happen to you, so let’s put a stop to that right now and talk about the 3 mistakes to avoid…

Mistake #1: Not Marketing Consistently

It never fails. Most new bloggers, affiliate marketers and product sellers get excited when they start out, so they tell everyone they can about their project. But then…

They don’t get the results they were hoping for and just give up.

OR

They get some good results, but fail to keep it up.

The thing is, marketing is an ongoing process, but it doesn’t have to be a difficult one. It just has to be Done for You Templatespart of your overall business plan. Each daily plan needs to include at least one marketing item, so you develop a habit and stay consistent with your growth.

Mistake #2: Being Wishy Washy

Oh yeah, I see you over there nodding your head. I get it…you’re a blogger or you’re a writer. You’re not a marketer and the last thing you want to act like is a used care salesman. I do NOT blame you.

But the thing is, marketing is not the same as a high-pressure sale. If you do it right, marketing blends in with your content creation process. It becomes a part of everything you do. There’s nothing wrong with being proud of your work and recommending it to others and that’s exactly what a smart marketing plan does.

Mistake #3: Trying to Reinvent the Wheel

The world of online marketing can certainly be difficult to navigate, but what you need to succeed is right in front of you. See what is working with others and figure out how you can apply that to your own business.

Of course, sometimes that’s easier said than done. How do you know what’s really working and how can you apply the strategies without copying someone else?

Well, I’m sure you know that I’ve got your back and have the solution just right for you….

My friends Ron Douglas and Alice Seba have been at this for a long time. They know what works and what doesn’t, and they’re always willing to share freely.  They’re the perfect example of marketers who don’t sound like used car salesman, but certainly aren’t wishy-washy. They engage their audiences by educating them and making them feel like they need their solutions.

That’s one of the reasons they opened up DFY Templates and I’m inviting you to join me over there. Each month, they offer you their fill-in-the-blanks templates to help you get your marketing done quickly and effectively. You have full rights to edit the templates how you’d like. You can even use them with your clients or brand them and resell them.

The special charter member opportunity expires very soon, so go here now and get the lowest price possible. I want you to have instant access to your first marketing template package and let me know what you think.

 

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Online Marketing Tips Podcast: Doing What It Takes

Doing What It TakesDoing What It Takes for Online Entrepreneurs

This most recent podcast is a discussion of doing what it takes to be successful in business and in life. This conversation comes from my upcoming book, entitled Doing What It Takes. Here are some of the points I explain in great detail:

  • Take full responsibility for everything that happens in your life. This was a big one for me, as I was coming from the “victim” mentality for so many years. To finally embrace the belief that I had been and continue to be responsible for everything in my life rattled my core values and beliefs in a life altering way.
  • Feel the fear and do it anyway. Now this is the title of an excellent book first published in 1987 by Susan Jeffers, and the concept would be expanded upon by Shad Helmstetter, in his book What To Say When You Talk To Yourself a few years later. For years I believed that if you were honestly afraid of something you had two choices. One was to get as far away from it as possible and the other was to grit your teeth, squint your eyes, and try to get it over with as quickly as possible. Now I choose to face the fear, verbalize what I am feeling internally, move towards and through the experience, and observe the shift that occurs as I get closer to it becoming part of who I am.
  • Be willing to die for the truth. This comes from an inspirational talk by actor and producer Will Smith where he discusses how no one could ever surpass him in a treadmill competition because he would be willing to drop dead of a heart attack rather than to jump off while the other person is still on the machine. Now this may sound very dramatic, but the point is a valid one.
  • Get ready to do the work and make things happen. When the film The Secret was released in 2006 I was at the very beginning of my journey as an online entrepreneur. I absolutely adored the idea of being able to think about what I wanted in my life and to know it was on its way to my doorstep. Then the reality set in that I had to actually take massive action and I loved that concept even more. Why? Because I knew that few people would be willing to do the work it would take for them to achieve even the smallest of their goals. Do the work, stay focused and productive, and you will be far ahead of almost everyone else.
  • Abandon the notion of needing to know all of the steps and pieces up front before you can surge forward. You only need to know the relevant and tangible pieces of any project at the very beginning. This applies to most things in life.
  • Know that the resistance is coming. Accept and embrace this as a part of the process of changing your life and becoming a successful entrepreneur. This feeling is more than likely going to be a physical one, so you’ll have to experience the discomfort a few times before recognizing it for what it is. For me, it’s a feeling deep in the pit of my stomach. In the beginning I thought I was either hungry or had a stomach ache. Once I identified it as resistance to change or action related to my business I simply acknowledged it and moved on.
  • “Not feeling like it” will never be a reason not to accomplish even the smallest task or goal. When I first heard others saying they did not do what they had intended to do or what was expected of them because they just didn’t feel like doing it I was dumbstruck. If you find yourself feeling this way, simply give it a moment and do it anyway. When I need to write a new sales letter for a product or training course or live event I usually don’t feel like doing it, but that has never stopped me from completing the task at hand and getting on with it.
  • There probably isn’t a blueprint for exactly what you wish to achieve as an entrepreneur. Accept and embrace this as a challenge to develop your own blueprint over time as you learn more, implement what you are learning, and experience various levels of success.

Think about each of these points, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this week. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

I certainly hope these affiliate marketing tips will be beneficial to you as you grow your business. Online entrepreneurship is most definitely a worthwhile goal.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!

 

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Podcast: Daniel Hall is Launching a Podcast

Daniel HallDaniel Hall on Launching a Podcast

Daniel Hall is someone I’ve known and respected for almost a decade now. We became fast friends soon after I came online, and when he let me he was launching his own podcast series I jumped at the chance to help him make sure as many people as possible knew about it right away. He is one of the few people I’ve had as a guest on my show for a second time.

Daniel has quite the interesting background. He went to school to become a nurse, received his license, and then went on almost immediately to law school. After practicing law in Texas for about seven years he found out about speaking on cruise ships. He began to do that, making him quite popular among family members because he could take them on luxury cruises at no cost while he was speaking. He then wrote an eBook on this topic, which has earned over a quarter of a million dollars and continues to sell. This experience launched him into publishing and online training, and he then decided to give up his law practice in 2004 in favor of coming online full time.

After making a complete study of the podcasting revolution over the past couple of years, Daniel decided this was a medium worth entering. During our call he explains more about this and tells you where and how to find his new podcast. His goal was to create a podcast series people would want to listen to and learn from in order to achieve their own goals. He is focusing on the results listeners will receive from what he has to share. Daniel is breaking his podcast into “season” where he will explore a variety of topics through interviews with experts and by sharing his own experiences. It will be interactive, as you’ll listen to an episode and then report on your results by visiting a separate web page intended for this purpose.

You will enjoy this interview because Daniel Hall is someone you will want to know and connect with. We discuss the concepts shared in my recent book, entitled Book. Blog. Broadcast. The Trifecta of Entrepreneurial Success and Daniel gives his insights into this strategy.

Be sure to join Daniel’s Real Book Publishing course at absolutely no cost or obligation. It’s a $297 value and I twisted his arm so that I could gift it to you today. Please let me know how you enjoy and benefit from this excellent program.

Subscribe To All Interviews In My Podcast Series

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Productivity Challenge 2016 – Please Join Us!

Productivity Challenge 2016Productivity Challenge 2016

It’s that time of year again! Yes, I’m back for the sixth year with my Productivity Challenge, and this time I am anxious to bringing you the very best challenge you can imagine. Whether you are an aspiring online entrepreneur or a seasoned one you will find this year’s productivity challenge 2016 to be both meaningful and a worthwhile use of your time and efforts. This time it will be a 30 day challenge so that you will get the most from it during the next month.

Day 1 – Today I want you to make a list of your digital assets. By this I mean anything you have created out of electrons that is available on the internet for others to see, use, learn from, purchase, or recommend. For example, a list of my digital assets would include:

  • Books for sale on Amazon – I have more than a dozen non-fiction books (paperback and Kindle) I have either written or contributed to, as well as one in a different genre that was completely outsourced. All of these books bring me regular income, build my list, and increase my credibility and visibility in the field of online marketing.
  • Information Products – I have more than fifty of these currently and increase them regularly. During this challenge we will discuss how to quickly create products to add to your online inventory.
  • Online Training Courses – These are my favorite to create and teach. Because I was a classroom teacher for twenty years I’m always looking for ways to share my knowledge and expertise with others. This year I started my “Really Simple” branding and product/course line and committed to creating eight new online trainings during 2016.
  • Podcasts – I have two series, one where I interview others and one where I teach various aspects of online marketing. Both are available as subscriptions on iTunes.
  • Niche Sites – These are sites on various topics that recommend affiliate products.
  • My Mentor Programs – I offer an Online Marketing Incubator, as well as a Platinum Mastermind Mentor Program.
  • Live Events – Twice a year I bring people together for a three day live event on some aspect of online marketing. Most recently these have been branded as “Weekend Marketer Live!”
  • Affiliate Recommendations – I have thousands of links to affiliate offers within the content I publish regularly.
  • Your own affiliate program – I have about two hundred affiliates recommending my products, courses, and events regularly. Let me know if you are interested in becoming my affiliate.
  • Short reports, blogs, teleseminars, webinars, press releases, social media profiles, slide presentations, and more – This is content you have available online for your prospects to find, primarily by keyword but also through connections and relationships. This builds your credibility and visibility over time.

I’m not including physical products in this list, primarily because the Productivity Challenge 2016 is geared towards digital assets, with the exception of my books that are also available as paperback editions.

Are you surprised by how much or how little is on your list of digital assets? Commit to increasing this exponentially over the next thirty days.

Productivity Challenge 2016

Day 2 – What’s for sale? This is the magic question I ask my students regularly. You must fill your virtual shelves with digital inventory, and you own products, courses, programs, and events will always serve you most effectively. Think about what you currently have available for sale online, and what you would like to offer during the next month, six months, and within a year. How will you get from where you are today to closer to where you would like to be? Who and what do you need to make this possible? Are you as productive each day as you would like to be? Why or why not?

Day 3 – Are you working with a Mentor? I had a mentor during my first year online, and even though we were not the right fit for each other I saw the value in this concept. I went on to work with several mentors over the years, and currently I work with two – one is an online marketing expert and the other is a venture capitalist. What is your position on this topic?

Please join us with Productivity Challenge 2016 by leaving a comment below about anything I’ve discussed so far.

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I’ve Been Nominated For The Small Business Book Awards

The Small Business Book Awards

Once again my writing has been nominated for the Small Business Book Awards. Because I published two books during the qualifying period, both of them have been nominated. This happened once before, two years ago when I wrote one book and co-authored another, and they were both nominated as well.

This year almost two hundred books are in the running. Mine are both in the marketing category, as you would expect from someone who is an online marketing strategist. I had almost forgotten that I had published both of these books during 2015, and that’s because one was published in January and the other in October.

Write Publish ProsperWrite. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally teaches you how to to write a book, publish it yourself, and create a business based on your topic. In this step by step and detailed training, I show you how to write a full length book in the next four to six weeks and turn that information into an online business.

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success is theBook Blog Broadcast blueprint that will take you step by step to the life and business you want and deserve through strategies I have used for almost ten years. In it you will learn how to use your book, your blog, and your broadcasts to build a lucrative online business.

Having my books nominated for this prestigious award is meaningful to me for a variety of reasons. Writing can be a lonely process, and knowing that your thoughts and ideas will be shared with people all over the world alleviates this feeling. I live to help others achieve their goals, and my writing has enabled me to do that with a much wider audience. I appreciate Anita Campbell from Small Business Trends for starting the Small Business Book Awards and including authors like myself in what she is sharing.

Self-publishing has allowed me to add a new dimension to my life and to my business. My publishing company, Hunter’s Moon Publishing continues to grow and serve other authors and entrepreneurs as they get their messages out to the world.

If you are reading this before the end of the day on May 11, 2016, please vote for my books by clicking on the titles below:

Write. Publish. Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally

Book. Blog. Broadcast: The Trifecta of Entrepreneurial Success

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Making The Shift From Employee To Entrepreneur

From Employee to EntrepreneurMaking The Transition From Employee to Entrepreneur

Recently I spent time with a group of newer entrepreneurs in a workshop setting. As we sat together that afternoon the conversation turned to the idea of connecting with a non-profit group as a way to network with others. I’m a Rotarian (Rotary is an international service organization) and they were discussing the cost of being a member of this group. One woman said that she had been told that her local Rotary Club cost about seven hundred dollars a month to be a part of, and I reacted strongly to this by saying that the dues were about three hundred dollars a year and that the cost of the meal each week would run somewhere between eight and thirty dollars. I was shocked in part by the fact that information had been obtained second hand, instead of more directly from the organization itself. But I sat back as the group discussed the pros and cons of being a member of a non-profit group like Rotary. The cost appeared to be the first aspect of this that would make the difference as to whether someone would even visit a Rotary Club meeting in their local city.

I realized very quickly that I was actually witnessing a conversation about the difference between employees and employers, and what it truly means to go from being an employee to an entrepreneur. It’s a mind shift that takes some time, and cannot possibly occur until you set your intention and take action on your goals.

When I left the world of classroom teaching and working part-time in real estate behind in 2006, I worked hard at making the transition from employee to entrepreneur. Even though I owned my real estate business, I was far from being entrepreneurial in my day to day activities. The bulk of my income continued to come from teaching, and the employee mentality was a strong one I would have to overcome.

As an employee I looked to my supervisors and administrators for guidance on what actions to take each day. I had some say-so as to what I could do with the children in my classroom, but it had to fit into the structure of what the school and the school district has decided. Now don’t get me wrong here; I had lots of ideas about what would work effectively in the classroom and wanted to share and implement those ideas with others. But the truth was that I was not being paid to have what I considered to be fresh and innovative ideas. No, I was being paid to follow directions and achieve specific results.From Employee to Entrepreneur

Once I left the classroom I began to see things very differently. Soon I was thinking of myself as a creative thinker and everything began to shift. Instead of thinking about how much it would cost for me to join Rotary and be a part of a worldwide organization that could help more people than I could even imagine, I jumped in and got to work. And the interesting thing is that my business took off as a result of the people I met at Rotary and the shift in my thinking that occurred as a result.

Do whatever it takes to achieve your goals. Refuse to continue thinking as an employee who needs constant instructions and direction as to what to do in each situation. Make a conscious mind shift from employee to entrepreneur and jump in with both feet to what is possible in your life and your business. Networking with other like-minded individuals is a crucial step in this process. You can’t possibly change without changing your surroundings, and that includes the people along with the scenery.

Which people and groups do you consider to be a crucial part of your success story?

 

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