Monthly Archives: October 2016

Marketing For Introverts in an Extrovert Friendly World

Marketing for IntrovertsMarketing for Introverts

When you think about marketing for introverts, what comes to mind? I have always considered myself to be an introvert, although I am perhaps actually an ambivert, which falls somewhere in between the extrovert and introvert personality. But here I’d like to open up the discussion of marketing for introverts, simply because so many of the people I work with also seem to be a part of this group.

Below I have shared a Ted (TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues) Talk from author Susan Cain on the topic of being an introvert in an extrovert friendly world:

Recently I read a book by Susan Cain entitled Quiet: The Power of Introverts in a World That Can’t Stop Talking. In it she shares her story of feeling undervalued and passed over in favor of people with more extroverted personalities since she was a small child. It turns out that one third to one half of the population is actually introverted, yet we tend to assign greater value to the people who make the most noise. You may be following someone who does not necessarily have the best, smartest, or most useful ideas, but who is the loudest and therefore got your attention.

So, how does this affect marketing for introverts? Actually it seems like an almost perfect fit, at least in my mind. I prefer working alone, abhor being forced to work with a group of people, and enjoy the solitude of spending much of my time behind my computer screen. That’s another thing that Susan Cain embraces; the concept that solitude matters. Anyway, having the ability to earn an excellent living without having to have people in your face all day long is a definite plus, at least in my way of thinking.

Something else I have learned about myself and others who identify as introverts is that we are not shy. This means that we can mix with and interact with people, especially at large marketing events, without an issue. I just know that, for me at least, I need time alone in my hotel room or away from the group at a nearby park to re-energize after being with lots of people for even a few hours.

So whether you are an introvert attempting to find your place in the world as an online entrepreneur, or someone struggling with marketing for introverts when you seek more interaction, think about how and why we think and act as we do and see what conclusions you come up with for your business. I’d love to hear your thoughts on this topic so we can have more of a discussion. Now not everything needs to be an open discussion, so comment or share only if you wish.

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Podcast: List Building Tips Online

Multiple Streams of Online Income List Building Tips Online

This month’s podcast is a discussion of list building tips online for internet entrepreneurs. Here are some of the points I explain in great detail during the training call:

The first question is…

Have You Chosen Your Primary Niche?

Before we can start building a highly responsive niche we must be clear about who we are and how we intend to serve those who come to us for information, advice, and recommendations. Answer these questions as carefully as you possibly can…

  1. What are you interested in, have passion for, and experience with?
  2. How will you serve those who come to you for information, recommendations, and guidance?
  3. Are you willing to work diligently in this niche for at least six months?

List Building Tips Online

The above image is one you may remember from middle school mathematics. It is a three circle Venn diagram to help you choose the right niche for your online business. Once you have done this, you are ready to begin building your niche.

How Do You Begin Building A List?

  • Who are you?
  • Where will people find you online?
  • What are you offering in exchange for their name and email address?
  • How will you follow up with them?
  • When will you reach out to them in a unique way?

Think about each of these questions, listen to the podcast, and then comment below. I would love to hear your thoughts on these ideas and concepts in regards to how defining and refining your niche and building a responsive list will enable you to be a more successful entrepreneur.

These list building tips online are intended to focus and guide you through the process of building a success online business. If you’d like to download my latest Focus Guide on Repurposing Your Content, click on this link. Feel free to share it with anyone who may benefit from what I am sharing. Also, my Study Guides are available here for many of my recent podcasts.

Are you ready to be surprised? Recently, I have introduced a new feature during these podcast training calls. I will always have the latest course or program, either one of my own or one offered by someone I highly recommend, at my Surprise! link. Check it out today and see what I am recommending this time. If it’s not my own program, product, course, or live event then it’s always from someone I know, trust, and highly recommend as a great value to you as an online entrepreneur.

My most recent book is now available. It’s entitled Doing What It Takes: The Online Entrepreneur’s Playbook and I’d love to hear your Doing What It Takesthoughts on it by way of a review on Amazon after you read it and implement my suggestions.

Are you already a part my list community and receiving my daily email updates and training? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.

You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.

If you would like to get started earning income online right away then I recommend affiliate marketing as the stream of income that will allow you to “earn while you learn” You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2016 with the latest information, strategies, and Case Studies for you to use in your own business.

Please be sure to leave your comments below so that I may get to know you better and to serve you as you continue your journey as an online entrepreneur. Getting started with an online business will change your life forever and my reward is your massive success!

Subscribe To My Online Marketing Tips Podcast Today!


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The Anonymous Vs. The Known

Connie Ragen GreenThe anonymous web surfer travels through cyberspace on a whim, floating aimlessly and indiscriminately, or at least that is the perception.

The known user stands up and identifies himself, at least inasmuch as he are willing to share his
identity from behind the safely of the computer screen.

It’s the difference between visitors to Twitter and Facebook; the former allows anonymous eyeballs to stalk and absorb, whereas the latter requires that you are at least a “friend of a friend.”

Yes, you can protect your tweets and thereby hide your thoughts, ideas, and musings, but this may deny just the person who could most be of value to your life or business from finding you.

And yes, you can make your Facebook posts public, giving the anonymous more opportunity to peek behind your curtain of perceived privacy.

But what about the others sites where people can interact, such as forums and blogs?

Random, anonymous musings may have their place in the world, but we feel more validated when someone with a name, a gravatar, and a website of their own stops by and shares their opinion.

At some point you must decide whether you will leave your mark on the world anonymously, or come out from the shadows and reveal your true identity. This decision can be scary, risky, life-changing. It involves taking credit, or being blamed. It’s about taking a stand and voicing your opinion, or driving by quickly and yelling into the crowd. It’s about who you are and who you wish to be. Are you someone on the sidelines or someone who takes responsibility?

The Internet allows both, and it is up to you to decide which makes the most sense for your situation and goals. The sooner you decide, the sooner your life begins to make sense to the world.

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Create an Irresistible Giveaway

Create an Irresistible GiveawayIf you create an irresistible giveaway, will people visiting your blog, squeeze page, shy-yes page (this is a term I don’t hear much any more), or other website be more likely to join your list by opting in? In a word – yes. However, asking readers to allow you into their inbox requires an incentive worthy of their trust. Gone are the days when you could simply say, “Get our weekly newsletter,” and have a flood of subscribers. Today’s subscribers are much more discerning, and with overflowing inboxes (more on that later on) a problem for all, it’s more important than ever to create an offer that readers simply cannot refuse.

But don’t think you have to go all out and write a three hundred page eBook or provide a 6-module training course as your opt-in incentive. Quite the contrary, as today’s subscribers are in a hurry, and are often much more likely to need (and use) a simple checklist, worksheet, or resource guide. While that three hundred page eBook might sit unread and unused on her hard drive, a checklist your subscriber can turn to again and again will often be seen as much more valuable and will allow you to connect more quickly with them.

You probably already know exactly what your ideal client wants and needs—even if you don’t recognize it quite yet. Think about:

  • The most commonly asked questions in your help desk. If you’re continually fielding questions about the tools you use to run your business or which of your training programs are best for a beginner, then it’s easy to see that a resource guide would be well received.
  • Frequent thread topics in your Facebook groups or niche forums. Chances are you’ll see the same questions pop up again and again. For example, if your clients are virtual assistants, you know that just about every day someone asks, “Where can I find my first client?” A one-page, “How to land your first client” guide is the perfect incentive for this market.
  • Client surveys you’ve conducted. If you’ve been in business for a while, you’ve most likely used this tool to find out more about your potential customers. Take the opportunity to read through the responses and see:
    • What is the most pressing problem your market faces?
    • What language do they use to describe the issues they face?
    • Which resources would make it easy for them to move to the next level in business or in life?
  • Competitor’s offers. Take a look at what other coaches offer, but rather than aiming to duplicate their efforts, ask yourself where the gaps are in information, and how you can fill those holes.

You don’t have to create something from scratch either. You can design a new opt-in incentive quickly by repurposing other content. For example:

  • Repackage a free webinar & worksheet
  • Compile a series of blog posts into a PDF
  • Brand and package the checklists and worksheets you use in your own business
  • Offer a free chapter of your latest book

[Be sure to download my latest Focus Guide on Repurposing Your Content]

Exercise: Create Your Opt-In Incentive

Using the ideas here, decide what offer is likely to be most compelling (and useful) to your ideal client.

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