Month: December 2016
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Fear of Success and Failure in Life and Business
Do You Have the Fear of Success or Failure? I grew up in a family based on the principle of fear. There was fear of the dentist, fear of flying, fear of being embarrassed, and basically, fear of failure. This precluded us from trying most things, as the probability of failure increases with each new…
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Relationship Marketing for Entrepreneurs
Relationship Marketing I’ve incorporated something called “relationship marketing” into my business since the very beginning, and now many people are doing the same thing. The idea behind this is that it focuses on client and prospect loyalty and long-term engagement rather than shorter-term goals like customer acquisition and individual sales. A couple of years ago…
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Creating Your Sales Offer Funnel
Why Do You Need A Sales Offer Funnel? Your job is to create the right information and content to lead your audience from awareness to purchase. A great way to do that is through creating a sales offer funnel. You’ll match each stage of your audience’s buying cycle to the content that helps them become…