Monthly Archives: January 2017

Setting and Achieving Goals as an Entrepreneur

Setting and Achieving GoalsThere is a well known and often quoted saying from motivational speaker, Jim Rohn that goes like this: “You are the average of the five people you spend the most time with.” When I first heard this I thought about the people I was spending time with and realized just how true this was in my life. Instead of giving up these friendships and looking for more successful people to be around I decided to work on myself from the inside out. This began with my idea for setting and achieving goals that would help me to change my life. This is quite effective and ultimately life changing, and anyone can get started with this strategy for change.

First, decide what it is you want to achieve in your life. I wanted to leave my job as a classroom teacher and work exclusively from home. My goal was to earn income from a home-based business I could run from my computer. I wasn’t sure how I could achieve this or what the business might look like, but that was what I wanted.

The next step is one that is often overlooked by those new to goal setting and achieving and that is to write everything down. Setting and achieving goals is just a dream until your write down exactly what you want. This began easily for me because I was in a program where we wrote down exactly what we wished to achieve and then reviewed it daily. It was only later on that I realized the power this step had in my overall process of changing my life.

Then you’ll want to share your goals with someone else. Luckily I had met a couple who were very inspirational to me during this time, and they were more than willing to listen to my ideas and give their input and thoughts on what else I could do to move forward more quickly.. This was effective in that once I discussed something with them I felt obligated to achieve my goals. Even though I believed they would be supportive if I failed, it felt good to show them was I was working on and to include them in a process. And something else to note is that I no longer feel like I have failed if I do not achieve my goal. Instead, I reframe it and start over with a clear mind and stronger focus.

The next step is to break your goal down into smaller pieces. before I could resign from my teaching position I needed to do some research about starting an online business, to begin working at building this business, and to set things in place so that I could do it on a full time basis. Setting and achieving goals is just a dream until you figure out your action steps. This was actually a hundred steps over a six month period, so chunking it down was the only way I could make it happen successfully and in a timely manner.

What comes next may be the most difficult step in your process of setting and achieving goals; you must plan and take your first step. For me it was writing an article such as this one to get my blog started and to find my voice with what I wanted to achieve as an online entrepreneur. If you find yourself procrastinating on this step, do whatever you can to motivate yourself to take action quickly.

Keep going and review your goals regularly. At first I did this each day, and these days I do it once a week. I plan my life and my business at least a quarter ahead and also have a three year plan that I am continuously moving towards. And remember the 80/20 rule, where eighty percent of your results will come from twenty percent of what you take action with each day. The goal here is to figure out which twenty percent of your actions are more effective and to eliminate as much of the other eighty percent as possible. I know what I’ve written here works because this is exactly how I have continued to improve my life for more than a decade.

And those five people I used to spend so much time with? Slowly we drifted apart and these days I don’t even know where they are or what they are doing. Perhaps I should call them and find out if they are interested in setting and achieving goals in their own lives.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Weekend Marketer Live: How to Host a Live Event

Host a Live EventHow to Host a Live Event

When you decide that you want to host a live event, your first thought might be “Will anyone come to it?” or “How do I get people there?”

The answer to these questions is, of course, MARKETING!

When I first decided I wanted to learn how to host a live event for my online business, I sought out the help and expertise of those who had been doing it already for years. I had been speaking at other people’s events for several years at that pointed and wanted to have more control over how I would teach the people who attended and follow up with them afterwards.

If you have been in business for any length of time, you are sure to have an in-house mailing list and perhaps even an email address list. If not, it is time to start collecting email addresses so you can market to prospective customers and event attendees more easily.

As soon as you decide to host a live event locally, tell your customers and any close business colleagues such as vendors or suppliers right away. Send them an email or post a flyer or postcard in the mail with a “Save the Date” notice to generate buzz.

At that point, you don’t have to give them a detailed description of what to expect. Simply tell them the name of the event and that it will be happening on X date. Also tell them to look for more information about the event, including a special URL at your website, to learn more. Continue to email them regularly right up to the date of the event.

On your flyer, give the URL and also a QR code so smartphone users can scan the code and be taken to the special page you have created. Then keep that page up to date. Add to it and email your list any time something significant happens.

As you get closer to E-Day (Event Day), change the frequency of your emails from once a week to once a day to generate excitement and drive those who have not yet got a ticket to feel as though they will really be missing out if they do not attend.

Also remember to tell your list members to spread the word and invite anyone else they think might be interested in the event. Word-of-mouth marketing can be incredibly useful, and best of all – it’s free.

Good communication is essential when it comes to hosting successful local events. Use the contact information you have and the handy tools available online and see how effectively you can promote your upcoming event.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

If you can come to Los Angeles March 3rd through the 5th 2017, consider attending
Weekend Marketer Live, my popular Workshop.

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Why a Marketing Calendar Makes Sense

Marketing CalendarMarketing Calendar for Online Entrepreneurs

I learned early on as an online entrepreneur that I would need to be stay organized if I wanted to be effective as an internet marketer. This meant planning ahead as to what I would be recommending to my community in terms of my own and affiliate products, services, and courses. Instead of waking up each day and wondering what information, details, and links I would share, I would simply go to my marketing calendar and see what I had scheduled. This has turned out to work extremely well, has significantly increased my online productivity, and has also turned me into quite an effective marketer.

The idea here is to schedule out at least thirty days into the future, and preferably ninety days. I always leave some room for last minute promotions, but for the most part I work a quarter ahead when it comes to what I will be recommending in my daily emails and on social media. One glance at my marketing calendar makes this part of online entrepreneurship both simple and manageable. And if you travel as much as I do this strategy can work effectively to give you the time freedom and lifestyle you are working towards.

Long ago I had very few products of my own, so almost everything I shared was an affiliate offering. This meant that I had to know when new products would be launched so that I could be timely with what I would recommend. I also needed to decide which people and products I wanted to promote regularly over time. This demanded that I build relationships with people I did not know at all, which was uncomfortable for me. Once I moved out of my comfort zone with this everything began to fall into place.

These days I have almost sixty of my own products and courses, so the focus and goal is to make sure that I recommend my own digital inventory a majority of the time. I find that if I promote my own products approximately sixty percent of the time I can meet my financial goals quite easily each month. This also positions me as more of a credible authority in my niche market.

Along with this comes the need for me to reach out to those who will be my affiliates, and to make sure they have ongoing products and courses to recommend. This motivates and inspires me to create more digital products so that my affiliates are never without an opportunity to share what I am doing with their own list and community.

A marketing calendar makes sense for you even if you are new to the world of online marketing. Being able to look thirty to ninety days into the future and know what you will be promoting has its advantages. Even though many products will be evergreen, allowing you to include these links in blog posts and short reports, most of what you will share with your prospects and clients will be time sensitive. Make this marketing calendar system a part of your daily work and you will enjoy the best possible results in your online business.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Daily Productivity for Entrepreneurs

Daily Productivity EntrepreneursDaily Productivity: Achieving Your Goals

Since coming online to work exclusively in 2006 I have been obsessed (in a good way!) with my daily productivity. It is my goal to feel accomplished at the end of each day to ensure that my business keeps moving forward. When I mentor entrepreneurs I like to instill this same type of work ethic in them. Over time these small, daily tasks and activities turn into larger projects and goals accomplished, and a larger bottom line. Here are just a few of the ways you can do this as well in your personal life and in your business.

  • Decide in advance what it is that you wish to accomplish. For example, during November and December of 2015 I wrote down my plans to create a series of eight courses for 2016. They would have the “Really Simple” branding and cover the topics around entrepreneurship that I was most proficient in already. Over the next couple of months I refined these plans and made sure to implement my ideas quickly.
  • Know that you do not have to do everything yourself. Once I learned how to properly delegate the specific tasks and activities that I do not know how to do, do not want to do, or that would not be an effective use of my time to others, this freed me up to only work on the things that only I can do in my business. These include writing, teaching online, presenting in person, and mentoring/consulting.
  • Work in time blocks each day. I wrote about this part of daily productivity in detail in my bestselling book on Time Management for Entrepreneurs. Decide which hours of the day are best for the specific activity you need and want to work on, and then block out the time it will take to achieve your goal. For instance, each morning I block out one hour to write a new article such as this one to share with my community. Because I have been doing this for so many years it takes much less time and the results are much better than it was when I began over a decade ago.
  • Leverage your transition time. I define “transition” time as the time it takes to move both physically and mentally from one activity to another. This time can really add up throughout the day and make or break your goals for daily productivity. Look for ways to make the most of this time so that you do not end your day with two to three hours of wasted time.
  • Protect your time with family, close friends, and the activities you most enjoy. Recently I spent almost three hours at my local art museum with close friends for an opening that was of great interest to me. That time brought me great joy and I made sure to block the time so that it enhanced my daily productivity goal instead of detracting from it.

Now you can see that your time can be managed and that being productive each and every day is a doable goal. Over time this will account for your great success and a feeling of well being that cannot be overstated.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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How to Reduce Stress as an Entrepreneur

Reduce Stress - EntrepreneurshipReduce Stress and Soar with Entrepreneurship

Back when I was working as a classroom teacher and also engaged in my real estate business, I longed to change my life and reduce stress, or at least keep it to a minimum. In 2006 I left my teaching job and gave away my real estate clients and thought I had actually achieved my goal. But lo and behold, over the years I have allowed myself to get stressed out over a variety of issues. So once again I am seeking ways to reduce stress and enjoy my life more fully. Let’s take a look at how we can all achieve this state in our lives.

I attribute the stressful feelings I am experiencing to a combination of lack of planning, spending time with people and situations that do not serve me, and to the fact that I do not take enough time away from my business on a regular basis to keep my mind clear. Let’s take a closer look at each of these and ways to make some ongoing changes that will be effective and life changing in terms of how to reduce stress.

When I mentioned a lack of planning as one of the ways I am stressed out on a regular basis. Seeing as how time management and productivity are strong areas for me as an online entrepreneur, you may be wondering how it can be that I am not planning in a way that will lead to optimal results. I will share that many times I take on too much, both in my business and in my work with various charitable organizations. My recommendation to you and myself is to say no more often, be even more picky about which projects and tasks I will take on, and to make sure to be accurate with how much time and effort something will take in order to complete it successfully.

It was pattern as a young adult to spend time with people who were not true friends. I’m not sure why I did this, but it led to feelings of insecurity, low self esteem, and lack of confidence. I thought I was done with that forever when I started my online business, but somehow the old patterns reappeared and I slipped back into forming friendships with people who were not right for me. I have now distanced myself from these relationships, and I did so in a way that was not hurtful to others. If you have people in your life who make you feel less than you want to feel about yourself, make an effort to move away from them slowly. This has also been a huge strategy for me to reduce stress in my life and soar as an entrepreneur.

Taking time away from your business is also crucial to better life experiences. At some point I allowed myself to be bogged down with work and began spending less time doing the things I truly enjoy. These days I am back to marking off several days each month where I will be engaged in the activities I truly love, like films, live musical performances, sailing, and being in the outdoors to enjoy nature. If this doesn’t reduce stress, then nothing will. Are you taking the time to stop and smell the roses throughout your life experience?

As you can see, there is always a solution to every problem in life. I needed to reduce stress and enjoy my life and business again, and by getting back to the basics of spending less time with certain people, taking time away from my business, and doing a better job of planning I have done just that. Entrepreneurship can be a wonderful and exciting lifestyle, so it’s definitely worth it to make it work for you.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Market Your Live Event

Market Your Live EventHow to Market Your Live Event

Social media comes to mind immediately when I think about how to market your live event. This is one of the easiest and fastest ways to marketing your event. That is, if you make the most of the tools available. In the photograph on the left I’m a panelist at Ray Edwards’ live event, along with Joel Comm, Robert Plank, and some other popular marketers. Social media was crucial to this event’s success.

Currently, some of the most popular social media sites are:

* Facebook

* YouTube

* Twitter

* LinkedIn

* Instagram

* Pinterest

Each social network is slightly different in terms of the kind of content posted – and more importantly, in the kinds of users that tend to favor these sites

Here are some tips on how to market your live event effectively on each of these sites:

* Facebook is by far the largest. Create a Facebook page for your business if you have not done so already, and also one to market your live event. Link up to these pages from your own personal account. Ask your helpers and customers to do the same. Facebook also has a large number of groups where you can connect for free with those interested in your niche.

* Twitter has a strong user base and best of all, you don’t need to create a lot of free content – 140 characters or less are all that is needed to post a tweet to your followers about exciting news in reference to your local event.

* LinkedIn is the number one social network for professionals. Once you open an account, you can create a detailed profile designed to impress so that others will want to interact with you. You can also post events and write articles which other readers will see if they are in the same niche or industry, positioning you as a thought leader.

LinkedIn also recently acquired, the number one site for sharing PowerPoint presentations online. This is a great way to also become better known as an expert in your field. We will also discuss this highly visual site in the next email.

YouTube, Instagram, and Pinterest are in a class of their own, since they are so visually focused.

* YouTube is considered to be a search engine in its own right, as it is so packed with content. If you want to increase visibility for your local event and company, this is the first place to start.

* Instagram is a popular site for posting images related to your business – in particular, by using their app with your smartphone. Think of it as Twitter for photos, in the same way that Vine is Twitter for videos.

* Pinterest is also heavily graphics based, but has the added advantage of letting people post marketing event info to group boards. Post images and infographics related to the event and get your helpers to re-pin so all their followers will be able to see them. Post pictures after your local event to show what a great time everyone had, and list details of any other upcoming events as you know them.

When posting at any of these sites, try to put keywords into your postings; that is, some of the most common words and phrases that you wish to rank highly in. Content on YouTube, for example, can show up in Google search engine results right on the top page if you take the time to provide detailed descriptions of the content. Don’t forget to add your URL with http:// in front of it so the link will be clickable.

Once you have posted your video on YouTube, copy the link and embed it in any web page. If you have a WordPress blog, paste the URL into a new post or page and save. The video will show in a player on your site with no fancy coding needed. Then all your site visitors have to do click to watch. You can also post the link on your Tumblr account to let your followers view the content without eating up your video content posting per day allowance.

If you are too shy to appear in front of the camera or believe there is no way you could ever create a quality video, think again. Use PowerPoint to create professional-looking presentations to inform, educate and entertain. Use your informational decks not just for local events but also as the basis for your videos. Set times and transitions for your slides, save as a video, and post to your YouTube account.

Make your decks do double duty by posting it on SlideShare as well. You can share your decks on all the major social networks, not just LinkedIn, with just a couple of clicks. I hope you have learned something new about how to market your live event.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

If you can come to Los Angeles March 3rd through the 5th, consider attending
Weekend Marketer Live, my popular Workshop.

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Are You Suffering With Business Overwhelm?

Business OverwhelmBusiness Overwhelm and How to Move Past It

Life can be overwhelming at times, even under the best of circumstances. But if you are an entrepreneur, business overwhelm may be something that you were not expecting. Let’s discuss how you can face this situation head on and change the way you approach what you are trying to achieve in your business.

You probably started your business in order to have more of a choice in the way you worked. Perhaps you had previously worked for a corporation or had a career you had prepared for over many years, and at some point that lifestyle was not serving you. In my work with newer entrepreneurs I find that the possibility of earning more income was not as important a factor in their decision to start their own business as was the goal of having more free time, choice of when and where to work, and the dream of making a difference in the world through the new business and other ventures.

But here you are at some point down the road, and the idea of working fifty or sixty hours a week for someone else does not seem so bad. In fact, you might yearn for the days when the final responsibility of running a business was not left entirely up to you. If this describes your thinking, then stop it right now. You are simply suffering from business overwhelm and need to get back on track to enjoy what you have created as an entrepreneur.

Most likely this business overwhelm stems from the fact that you have too many ideas, you are trying to focus on too many things at once, and you feel like you must do everything yourself. Remember that you are in charge of what happens and must take full responsibility for everything that occurs in your business. This also means that you are in control, so keep that in mind as you move forward.

Don’t be afraid to say no to people and projects that do not fit into your schedule. Maintain a calendar so that you know what you are working on at all times. Each day you must work on income producing activities first and foremost, before you accept tasks that are not crucial to the survival of your business. Just as they tell us when we fly to put on our own oxygen mask before assisting others, the same is true of our business. Help yourself before helping others and you will have achieved a balance that will serve you well.

Set your priorities and goals for your life and for your business. Maintain a to-do list that helps you to decide what activities can be delegated to others, which ones can be eliminated, and which must be done only by you. You will be amazed at how effective this is in minimizing your business overwhelm because you are only good at a few things. That means you only have to do those things.

For example, I am only good at writing, teaching, creating products, and mentoring entrepreneurs. There is very little else that I do in my business because the other things are best done by the people who will do them in the way I like for them to be done. If you try to do these tasks and activities you are taking them away from others who enjoy doing them.

Karyn Greenstreet has an excellent post on dealing with overwhelm for entrepreneurs that you should read. She gives forty-four tips on how to move past this feeling.

Take a deep breath. Know that business overwhelm creeps into the hearts and minds of most entrepreneurs. And know that you can achieve everything you intended to by thinking first and then taking action in the proper direction each day.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Productivity Tips: Triple Your Personal Productivity

Personal ProductivityTriple Your Personal Productivity and Add More Hours to Your Day

I’ve hosted a Productivity Challenge online every spring for the past seven years. I thought I would share my thoughts on personal productivity with you here in preparation for the next one.

There never seems to be enough time to get everything done. Actually, there is. You’re wasting too much time and spending your time on the wrong things. There are people that run over a hundred companies simultaneously and still have time for dinner with the family each night. They just use their time more wisely than the rest of us.

Make the most of your time and increase your personal productivity:

  1. Learn how you waste time. Even if you’re the best worker at your company, you still waste a lot of time. Determine how you waste time at work and at home. Notice what you do when you’re sick of work, tired, bored, or stressed. Using your time effectively is a key component of becoming more productive.
  • Just for your own education, keep a stopwatch at your desk. Keep track of how much valuable work you do each day. This doesn’t include time spent checking your email, looking out the window, chatting with a coworker, or drinking coffee.
  1. Eliminate distractions. While some people can concentrate with chaos all around them, most of us do best with as few distractions as possible. Control what you can in your environment. The fewer distractions you have, the more you can accomplish.
  2. Prioritize your priorities. If you have 10 priorities, you don’t have any priorities at all. Develop a list each evening of your three top priorities for the next day. Do everything you can to accomplish those three things. Avoid wasting time each morning trying to determine how you’ll spend your day. You should already know when you wake up.
  3. Spend time on the most effective actions. There’s a difference between being busy and being effective. Imagine you’re having a dinner party and your house is a mess. You could be busy cleaning out your bedroom closet, but that’s not accomplishing much in this instance.
  • A more effective action would be to wash the dishes, vacuum the floor, or straighten up the living room
  1. Take regular breaks. You might be able to work hard from 8am to noon, but you’ll have nothing left in the afternoon. Studies have shown that taking a 10-minute break each hour greatly increases productivity over a full day.
  • Give yourself an even longer break every few hours. You’ll stay fresh and find your ability to focus is less-compromised later in the day.
  1. Develop a morning routine. The most successful people are the most productive. And the most successful people also have a morning routine. Get out of bed early and get your day started productively. Have a good breakfast, exercise, meditate, or do whatever else will get you primed for the day.
  • Apply the same concept to work. Have a work routine that addresses those tasks you do each day. Plan them and get them done.
  1. Choose the best time for each activity in your life. Do you buy groceries at the most convenient time, or do you go when everyone else is at the store? You could save a lot of time by going after 7pm in the middle of the week or early on Sunday morning. Save what I refer to as your biological “Prime Time” hours for the work that is most meaningful to you.
  • Consider how and when you do things. Could they be done in a better way or at a better time?

Get more done with the time you have available by increasing your personal productivity. Evaluate how you’re using your time, both productively and unproductively. Find your weak spots and develop a strategy to improve your behaviors and your approach. The key to productivity is using your time as wisely and efficiently as possible. And be sure to watch for my next Productivity Challenge coming up soon.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Work Ethic in the Workplace

Work EthicWork Ethic in the Workplace: Doing More Than is Expected Each Day

I’m writing a new book about rethinking the work ethic, and in the course of my research I’ve been speaking to people from all walks of life about what this means to them. Today I spoke with a small business owner who shared his experiences as a college student working in London during the 1980s.

He had been hired by Harrod’s department store to work in the stockroom. Wishing to do his best and to please his supervisor he arrived a few minutes early each day and quickly got to work. After a couple of days one of the other stock clerks took him aside and suggested that he slow down a bit. He explained that once management realizes you can work faster and more efficiently than had been done previously, this becomes the new expectation for everyone.

I had similar experiences as a new teacher, where several other teachers were quite vocal about my willingness to do so much for the children. They told me that I was going to make them look bad if I continued to do so much, both in the classroom and on my own time. I’m sorry to say that I succumbed to their demands and soon settled in to doing only what was necessary and required of me the majority of the time.

Years later I regret that decision and choice. Now I’m more mature and better able to handle bullying and negativity from other adults. I wonder how many other teachers did less than they could have at that school for similar reasons. If only we’d had the courage to stand up to what was probably the minority of teachers who only did what they had to each day. What a different experience teaching would have been and the results could have been life changing for the students who passed through our doors during those years.

It was only years later, at the final school I taught out before resigning from the school district that I found my voice and did what I knew was best for everyone. Even though I left the teaching profession on a high note, I spent many years in mediocrity because of my inaction.

I would love to hear your thoughts and experiences on this topic of work ethic in the workplace. And look for my new book to be published in the spring of 2017.

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