The following is a guest post from Cassandra D. Wright of Natural Green Oasis.

Starting and running an online business can be a very exciting endeavor. Just the thought can evoke images of thousands of dollars and lots of online fans.

But in reality, building an online business into a profitable one can be quite daunting. Having a “reason why” you’re building your business can make all the difference in how much success you achieve.

Your “reason why” can provide you with essentials you need to succeed. Three of them are:

•  Resolve

Building a profitable online business is hard work and for most of us doesn’t happen quickly. It takes patience and a willingness to learn.

There may be times when you think you’ll never get things working the way you want them. Having a “reason why” will help fuel your determination to get it done.

• Focus

Although you set goals for your online business, life can bring about distractions that can cause you to lose sight of them.

It is inevitable that the unexpected will happen. Some of these occurrences may be of vital importance and must be dealt with immediately. These emergencies are usually short term and you can get back on track rather quickly.

However, there are those distractions that aren’t very important but can cause you to lose sight of your goals. Before you know it, days or even weeks have gone by. As a result, you’ve lost that momentum you gained while you were on track.

A “reason why” can keep your destination in sight and – if you veer off course – lead you back to your chosen path and steer you in the right direction.

• Commitment

Have you ever found yourself interested in something but as soon as the novelty wanes, your interest does too? Your “reason why” can prevent this from happening.

It will take you beyond the excitement and newness of building your business and give you the sustenance you need to persevere.

So, if you want what it takes to successfully build a profitable online business, know your “reason why.”