Tag Archives: Copy

The Art of Writing Persuasive Sales Copy

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Writing persuasive sales copyAre You Writing Persuasive Sales Copy?

Writing persuasive sales copy can change the way your online business is perceived, as well as increase your bottom line. Learning how to write in this way is a skill that can be learned and I will share some tips on that here with you.

  1. Storytelling – We all grew up listening to and learning from stories, so it just makes sense that storytelling would be the magic ingredient in writing persuasive sales copy. Your stories enable you to take complex or abstract ideas and present them in a simple and easy to understand format.
  2. Write Like You Speak – Writing your sales copy in a conversational tone is key. Instead of writing to impress your reader, simple write the way you would naturally speak to them. Writing persuasive sales copy is about communicating one to one through your words.
  3. Features and Benefits – No one really cares about the features of what you are selling; it’s the benefits those features will bring to your prospect that will make them more likely to buy. I have found that by presenting the benefits first, and then relating them to the features, your reader will understand exactly what’s in it for him if he takes the action you are suggesting.
  4. Sub-Headings, Bulleted Lists, and Short Paragraphs – Most of us are “scanners” when it comes to reading through large chunks of writing. If you take the time to break it up into sections and divide the text into short paragraphs, your reader will be able to work their way through your sales copy more easily. They will also be far more likely to purchase. I also recommend sub-headings for each section and bulleted lists that explain exactly what you are offering and what will be included.

I hope this post has been helpful and that you have more clarity when it comes to writing persuasive sales copy.

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How to Write Effective Web Sales Copy

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Web Sales CopyWriting Web Sales Copy That Sells

I believe that learning to write effective web sales copy (copywriting on the Internet to sell products, services, courses, and more) was the best investment of time and money I could ever have done for my business during my first year online. Now that I have more than fifty different products for sale on the Internet, my web sales copy is like a sales team always at the ready to assist me in making sales 24/7/365. And the interesting part of this is that it didn’t have to take me a full year to learn how to do it. Now you can get started in as little as ten days.

I was given a review copy of a new training on copywriting by Dennis Becker, and I’d like to share my thoughts on this with you within this post. I also decided to do some additional research before publishing it here.

I was reading a post by Derek Gehl over at the Entrepreneur site called Make Your Sales Copy Sell: 7 Tricks to Writing Copy that Brings in Business where he says that:

Writing good sales copy doesn’t have to be hard–you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger than the sum of its parts.”

I agree, up to a point. When you are new to copywriting it’s easy to get confused by the glib comments of more experienced copywriters and marketers. Writing effective web sales copy takes practice, and that is exactly what you get from a new training just released by Dennis Becker. It’s called CopyBox and is a ten day copywriting challenge and short course on how to get started with copywriting to sell your products and services online. And it’s quite inexpensive as well. Dennis says:

Learning how to write good sales copy is one of the most valuable and profitable skills you can pick up in your business career. Because once you know how to craft irresistible, sizzling sales letters, then you’ll have the power to sell anything to anyone!

That’s why I’ve put together this 50+ page hands-on course, where you’ll get a step-by-step guide for crafting high-response sales letters. This includes:

*Ten daily modules where you learn exactly how to write sizzling copy!
*Ten daily assignments to go with each module. If you follow along, you only need to invest a few minutes a day to write a new piece of your copy – and in just 10 days you’ll be ready to roll with a high-response sales letter!

I love this type of “short course” where you can go through the materials quickly and easily over a ten day period. And I promise that if you do that you will most likely look forward to writing copy instead of dreading it like I once did. And Dennis provides dozens of examples and tips throughout this entire course to make it easier than ever for you to create your own sales letter.

One other part of Derek’s post that you will find helpful is this one on the topic of features and benefits:

Talk about benefits, not just features.
Your potential customers want to know how your product or service will make their lives easier, so focus on benefits, not features. Here’s an example:

      • Feature: The Grade A Gardening Shovel is ergonomically designed to remove weeds more efficiently than traditional shovels.
      • Benefit: Get your weeding done in half the time and reduce wrist soreness!

A benefit answers the question “What’s in it for me?” and gets visitors to imagine using your product to take care of the problem they’re trying to solve.”

So if you are ready to jump in to the world of copywriting for the Internet, grab Dennis Becker’s Copy Box and start your ten day challenge and course of study. You’ll be glad you did, as this is a necessary part of online marketing that you can’t afford to be without. And you might even decide you like it enough to write web sales copy for others. Yes, that’s something that is in high demand among those of us working exclusively online, and learning how to do this part of the business effectively could be your next career.

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