Tag Archives: Email

Email Marketing Tips for Affiliates and Entrepreneurs

Email Marketing TipsEmail Marketing Tips That Work

Email marketing is an excellent way to let people know who you are and what you have to offer them that will enable them to move closer to the goals they wish to achieve. When I am sending out emails to promote affiliate products I craft them in a way that will enhance the credibility of the product creator, share a story about the product and how it will be helpful, and also explain the bonus I am offering and why it is relevant to what I am promoting. Here are some email marketing tips for affiliates as well as online entrepreneurs.

Recently I took part in an affiliate contest where I was promoting a package that included twenty-five coaching lessons on getting started with internet marketing. It was originally written and created by Sean Mize, who had then sold a package of this and many other products to Dennis Becker and Barb Ling. I know all three of these people quite well and have for many years, so it made perfect sense to me to offer this to my community. I knew it would be confusing to explain, so I set about the process of sharing a little about Sean and how I had already gone through all twenty-five lessons when he first released them a few months earlier.

Over the course of three days I sent five very detailed emails. I decided to come from the perspective of someone wanting to teach internet marketing to others and shared how they could repurpose each of the lessons into their own coaching program. I referred to this as an “earn while you learn” strategy that could serve them very well.

When questions began coming in about this product and how it could be used it became clear to me that my audience wanted and needed training on how to use PLR in their businesses. So my bonus package included a training webinar the following week on exactly that – using PLR to build an online business. This is an example of how the situation dictates what you could offer that would be the most beneficial to those who will be receiving it.

Each day during the three day promotion I shared more information on how this product could solve the problem of not knowing how to get started as an online entrepreneur and the importance and value of being able to offer a coaching program that you owned the rights to. I included examples from some of the lessons and shared even more about how well they were prepared. I could vouch for the quality and validity of this program because I had gone through it myself, so credibility was not to be an issue.

As the sales kept rolling in I became more excited about the bonus webinar training I was going to be delivering the following week. I added more details of that in my final emails and even more people came aboard and purchased. I hope these email marketing tips in relation to affiliate marketing have been helpful.

And yes, I won Dennis and Barb’s affiliate contest!

Be sure to take a look at Affiliate Contest Secrets, a training I created to share with you how I have been able to consistently win affiliate contests since coming online over a decade ago.

I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible with information products, affiliate marketing, marketing for small businesses, blogging, authorship, and more. Download your Online Entrepreneur Blueprint and get started right away.

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Build Your Email List with Coopetition

Build Your Email ListYou most likely know that the people you want on your list are already on someone else’s list. Instead of thinking about them as the competition I would encourage you to think of them as colleagues. Also, no one can directly compete with us as entrepreneurs because we are all unique in our thinking and approach to life and business. I prefer to use the word “coopetition” where we all cooperatively compete with one another. It’s an abundance mindset where people understand that there will always be enough for everyone.

Reaching out to your colleagues to build your email list can be an excellent way for both of you to grow your businesses. They benefit by having someone to recommend to their community and you benefit from the exposure you have to the other person’s list. Imagine suddenly having thousands of people visit your blog, opt in to your list, and connect with you on social media. Are you ready for that?

You must have a strategy in order to build your email list in this way. Start by making a list of everyone you can think of who is currently serving your target audience. These will be the people whose list you are already on, have written books on your topic, and who are in the public eye in some way. Do not be afraid to add the names of people who have been extremely successful for many years, as we cannot tell the story of what someone is thinking until we approach them individually.

Once you have a list of at least a dozen names you are ready to proceed. Locate the contact information for each person. It may be an address or phone number on their website or at the bottom of their emails, or it may be on social media. The law requires us to have our contact details visible on our blog, website, and at the bottom of our emails in order to be in compliance so this information should not be difficult for you to find. I would caution against contacting someone at their home address or with a personal email address or phone number because this will get you off on the wrong foot with them immediately.

Once you have their contact information, start with a short message where you introduce yourself and include a link to your blog or website so they will be able to take a look. Explain that you are looking for a way to share your information with their community and would like to explore how that could happen. If you have an affiliate program be sure to include the details of how they can become your affiliate. I have several free products a new affiliate is able to recommend so they aren’t asking their list to buy anything right away.

Another way to do this is to ask each person if you may interview them. My podcasts have been an excellent vehicle for reaching out to people who are not familiar with me and this will work for you as well.

You will find that people really do want to help each other and connecting with the right colleagues to build your email list is an example of how this works to benefit everyone involved. And be sure to take a look at my Really Simple List Building training course to get started right away with these and other list building strategies.

I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible. Download your Online Entrepreneur Blueprint and get started right away.

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Email Marketing for New Entrepreneurs

Email Marketing OnlineEmail marketing is the preferred means of communication between those wishing to learn more about a topic and those providing this information. You may be surprised that I didn’t say that social media served this purpose, but the fact is that the social media experience is connected to down time from thinking about business and other important issues for the majority of people. When you want to connect directly with prospects and clients, do it with email.

I send out emails to my community anywhere from seven to ten times each week. This allows me to share a little about myself and what I am doing, as well as to let my people know what is available to them to help them to reach their online business goals. I may recommend my own or other people’s products, services, and courses, or to tell them about my latest blog post on a topic of interest to them. It is also a way to stay connected with people in order to build relationships over time.

Email Marketing: When Do You Begin?

Begin your email marketing campaigns as soon as you have even one person on your list. This is an activity that takes some time to master, so there is no time like the present to jump right in. I began sending email messages to my list when there were only about a dozen people and this gave me the practice and the experience for when more people joined. By the time I had a hundred people I was already accustomed to staying in touch regularly. And remember that people join your list by choice and may unsubscribe at any time by clicking on the link at the bottom of your message. This is in accordance with the CAN-SPAM Act of 2003, signed into law by then President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

My emails tend to be about two to three hundred words in length, and I break this up into about a half dozen short, narrow paragraphs. My goal is for people to not be forced to scroll and to be able to easily read my messages on any device they are using. I want the user experience to be a positive one for them. I also include at least two clickable links within each email I send out.

Even though some people in the online marketing community strongly believe that email will soon go by the wayside, many of us still have faith in this system. And there are no viable alternatives available at this point in time. I only want to receive text messages from friends, family, and some retailers, and social media is not the best way to share information with your community for a variety of reasons. Email marketing works and I would encourage you to learn more about this today. I offer my Really Simple Email Marketing training course both live and in Home Study and would love to have you come aboard.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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Email Marketing to Increase Your Sales and Conversions

Email MarketingBenefits of Email Marketing

There are so many reasons to focus on email marketing for your business, whether it’s a brick and mortar business or a digital one. Let’s discuss some of these reasons so that you can make the most informed choice.

It used to be that only huge corporations were able to take advantage of email marketing as a targeted and very affordable form of digital advertising. Now this strategy is available to everyone, from Fortune 100 companies to solopreneurs. With the click of a mouse you are able to get your name, brand, and offerings in front of your prospects and clients.

It takes much less time to connect with others via email. Marketing in this way is a shortcut that just makes sense. Using a template for your copy and graphics makes it possible to accomplish in hours what previously took days or weeks. Also, email marketing is all done in real time, so there will never be lag time when it comes to time sensitive offers, sales, and other happenings within your business or industry.

You most likely love personalized messages as much as I do, and marketing in this way makes that a simple task. Using the mail merge features of your autoresponder service allows you to include special information within your email messages, such as birthday, login information, and purchase history. This is an amazing feature!

You can also segment your database to send them more targeted email marketing campaigns over time. These will convert well and increase your sales because they are so specific. The idea here is to provide them with the most relevant message they are likely to respond to at that point in time. And because these messages are short and to the point, you can communicate with prospects and clients more frequently without additional costs.

When I use email marketing with a new niche, part of it includes testing new marketing strategies to see what people are responding to. Because there is no printing or postage costs involved this part of my business is much faster and easier to implement on a regular basis.

And forwarding an email that has an enticing or a useful offer or information is only going to take a few seconds. A lot of people will do it if you remind them to share with others who might be interested and benefit from the information. This means that your marketing efforts will not only have a wider reach but people will also begin to act as your brand ambassadors by sharing your information.

Email marketing can also be done at a low overhead cost. You don’t need to have a lot of employees, marketing analysts or even designers, and many online entrepreneurs do this with only the help of one or two virtual assistants. There are services such as Aweber which will provide you with professionally designed templates that can be changed to suit your needs. An effective marketing campaign will only need a good email marketing platform or service. You can become a skilled marketer who knows how to put the right offers and graphics in front of their community. The return on your investment from email marketing cannot be surpassed.

A well thought out and developed email marketing platform will provide you with tracking information on the number of people on your list that opened and email and read it, the number of people who clicked the link in an email, the specific link in the email that was clicked, how many people complained the email was spam, if the email was unsubscribed and if your email reached the recipients inbox. These simple metrics can mean everything to your business success over the years.

Finally, using email for your marketing is good for the environment. Cutting down fewer trees is a noble goal and you are making a decision that’s helping the planet while improving your business. It’s a win-win!

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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Email Marketing: Writing to One Person

Email MarketingEmail marketing was not an activity I had any knowledge around when I first came online. I began joining people’s list and receiving their regular emails, but when I needed to start doing this for myself I was at a loss as to how to structure each message.

Early on I had started sharing a little bit about my life and business, but I would word it in this way…”I know all of you are interested in how I got started online.” Or “Many people wrote to ask me when my next teleseminar was going to be.”

The problem with writing in this way is that you are attempting to write to everyone instead of writing to the one person who will read your email. I also did this on my teleseminars, addressing “all of you” instead of simply “you”. Even though this may be perceived on a subconscious level by the people you are connecting with, it is perceived nonetheless and will definitely affect your relationship with them over time.

When a mentor pointed this out to me and I made the change to my email marketing, my business changed overnight! I began to have greater engagement with the people on my list, as well as more sales. Each person on my list felt like I was writing just to them instead of to hundreds or thousands of people.

I would encourage you (in the beginning I would have said something like “everyone who is reading this”) to go through your own autoresponder sequence and broadcast messages to see how your wording is structured. And host another teleseminar as soon as possible to start speaking to just one person instead of to everyone. Do this with your blog posts, short reports, and videos as well.

Over the years I have studied with some of the greatest online marketers of our time and they each emphasize what I am sharing with you here today. By making the Internet a place where I person is able to connect with one other person, instead of one person connecting with the masses, you are able to leverage the power of reaching so many while still speaking to just one person at a time.

I ask my students to do an exercise where they write an email message to their list and see how many times they can use the words “you” and “your” and how few times they can use “I”, “we”, “my”,or “us”. It takes some getting used to, but the result is most definitely worth it and your email marketing campaigns will become epic instead of random and commonplace.

You have come online to build a business that will serve the needs and desires of yourself and your family. When you take that leap of faith and follow what you know in your heart will change your life forever, you open up the possibilities forever. You also set an excellent example for the people closest to you. It is my goal to serve you in a way that will allow you to take the necessary steps to success as an online entrepreneur.

Do you see what I mean?

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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