In the spring of 2008 I was speaking at a marketing event in Atlanta, Georgia. One of the speakers told the audience about a book he had just written and published through Amazon. He stressed the value of having a link back from this mega site to our own books and blog and how that was increasing his visibility and credibility in a major way. It would be two years before I published a book and set up my Amazon author page, but when I did it changed my business in a major way.
Your Amazon Author Page is valuable real estate. You need to know that Amazon provides an absolutely free of charge “about the author” page to each author who has an ISBN listed on Amazon. This applies whether you are the sole author, or if you collaborated with other writers. So this becomes a website for you to market yourself and your writing to reach an almost unlimited number of highly targeted and qualified prospects.
People come to Amazon looking for information to purchase, and making sure that your author page is completely flashed out will assist you in attracting the right people into your funnel. This type of visibility is uncommon on the internet, especially when there is no cost to take advantage of everything it has to offer.
Amazon calls these pages “Author Central,” and your personal profile page there helps your readers to know more about you as a person and as an authority on your topics. You may include a biography, your most recent blog posts, videos, photos, your latest tweets, and information on where you will be in person in the future. This can be extremely valuable to your credibility not only as an author, but also as a speaker, coach, or more.
Once you are an author, go over to Amazon’s Author Central and create your account. It’s free and simple to set up. Then add your book, write about yourself in the biography section, and add the URLs of your blog(s) and Twitter feed. I also recommend add the next event you will be speaking at or attending. Sometimes I add the location of my Rotary meeting if I don’t have an event coming up soon so people will always have the opportunity to meet me in person.
Add some photos and videos to let people see you and learn more about you. This personal touch can be just what you need to connect with your readers. Also, ask readers to click on the “Follow” button so they’ll know when you release a new title. This is great marketing for you over time, as Amazon will send these followers an email about your upcoming books when they are added to your page.
Every time you publish a new book, or collaborate with others on a book be sure to add it to your Amazon author page. Over time you will enjoy massive credibility and visibility when people visit your page and see your body of work.
Author Central also tracks your sales and author ranking to let you know just where you stand overall with your books. This can be valuable when you are brainstorming your next book and want a better idea of the bigger picture and how you can benefit from it. Take a look at my Amazon Author Page and then leave your feedback here in the comments section. I would appreciate that very much.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.