Tag Archives: Giveaway

Creating Your Free Giveaway to Build Your List

Your Free GiveawayIs Your Free Giveaway Complete?

Long ago, before I came online in 2006 it was said that people would opt in to your list just to be on your list. You didn’t have to promise them a newsletter or provide them with a short report or other opt in gift or free giveaway. All of what we now do on the internet was new and exciting and everyone involved looked forward to receiving email messages from people who had information on any of a variety of topics. Those days have gone the way of the dinosaur and you must accept that fact and move on.

There was a short period of time where people would join a list just to receive a newsletter, but these days that typically would only be effective for those who are already well known in their niche. The very first list I joined in 2006 was for a newsletter on being positive in our lives. This newsletter was from Jon Gordon, an author and speaker on the topics of leadership, sales, culture, and teamwork. I eagerly awaited each issue arriving in my inbox and took his valuable information and tips to heart. Jon had become an icon in my mind at that time.

For the rest of you who are not known to the world, you must provide something of value to the visitors whom you hope will opt in to your list. I have found two effective ways for you to make this happen.

There are several names for what you will offer people, including free giveaway, ethical bribe, and opt in gift. I will refer to it here as your free giveaway. Typically this would be a short report on a specific aspect of your overall topic, and could vary in length from five to thirty pages. The preferred length has gone back and forth over the years, and I now recommend that my students offer something that is between fifteen and twenty-five pages. You include a table of contents, an introduction, a resources sections, and information about the author at the end. It’s sort of a mini eBook in that it is self-contained and filled with excellent, helpful information.

At the end of your free giveaway you absolutely must include a call to action. This is what you want your reader to do next after they come to the end of your report. I send people to look at my author page on Amazon to see all of the books I have written, to one of my products or online courses, or to another one of my sites where they can find further information. The idea is to move them through a process that will serve their needs while also allowing you to share more about who you are, what you do, and what you have to offer.

Free giveaways can consist of audios and videos as well, but I would not create them without including a written component as well.

As you can see, there are many things to think about when it comes to creating and distributing your free giveaway to build your list. I offer a training on this called Really Simple List Building that continues to be beneficial to new online entrepreneurs who want to build a list and grow their business.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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Create an Irresistible Giveaway

Create an Irresistible GiveawayIf you create an irresistible giveaway, will people visiting your blog, squeeze page, shy-yes page (this is a term I don’t hear much any more), or other website be more likely to join your list by opting in? In a word – yes. However, asking readers to allow you into their inbox requires an incentive worthy of their trust. Gone are the days when you could simply say, “Get our weekly newsletter,” and have a flood of subscribers. Today’s subscribers are much more discerning, and with overflowing inboxes (more on that later on) a problem for all, it’s more important than ever to create an offer that readers simply cannot refuse.

But don’t think you have to go all out and write a three hundred page eBook or provide a 6-module training course as your opt-in incentive. Quite the contrary, as today’s subscribers are in a hurry, and are often much more likely to need (and use) a simple checklist, worksheet, or resource guide. While that three hundred page eBook might sit unread and unused on her hard drive, a checklist your subscriber can turn to again and again will often be seen as much more valuable and will allow you to connect more quickly with them.

You probably already know exactly what your ideal client wants and needs—even if you don’t recognize it quite yet. Think about:

  • The most commonly asked questions in your help desk. If you’re continually fielding questions about the tools you use to run your business or which of your training programs are best for a beginner, then it’s easy to see that a resource guide would be well received.
  • Frequent thread topics in your Facebook groups or niche forums. Chances are you’ll see the same questions pop up again and again. For example, if your clients are virtual assistants, you know that just about every day someone asks, “Where can I find my first client?” A one-page, “How to land your first client” guide is the perfect incentive for this market.
  • Client surveys you’ve conducted. If you’ve been in business for a while, you’ve most likely used this tool to find out more about your potential customers. Take the opportunity to read through the responses and see:
    • What is the most pressing problem your market faces?
    • What language do they use to describe the issues they face?
    • Which resources would make it easy for them to move to the next level in business or in life?
  • Competitor’s offers. Take a look at what other coaches offer, but rather than aiming to duplicate their efforts, ask yourself where the gaps are in information, and how you can fill those holes.

You don’t have to create something from scratch either. You can design a new opt-in incentive quickly by repurposing other content. For example:

  • Repackage a free webinar & worksheet
  • Compile a series of blog posts into a PDF
  • Brand and package the checklists and worksheets you use in your own business
  • Offer a free chapter of your latest book

[Be sure to download my latest Focus Guide on Repurposing Your Content]

Exercise: Create Your Opt-In Incentive

Using the ideas here, decide what offer is likely to be most compelling (and useful) to your ideal client.

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