Tag Archives: Goals

Setting and Achieving Goals as an Entrepreneur

Setting and Achieving GoalsThere is a well known and often quoted saying from motivational speaker, Jim Rohn that goes like this: “You are the average of the five people you spend the most time with.” When I first heard this I thought about the people I was spending time with and realized just how true this was in my life. Instead of giving up these friendships and looking for more successful people to be around I decided to work on myself from the inside out. This began with my idea for setting and achieving goals that would help me to change my life. This is quite effective and ultimately life changing, and anyone can get started with this strategy for change.

First, decide what it is you want to achieve in your life. I wanted to leave my job as a classroom teacher and work exclusively from home. My goal was to earn income from a home-based business I could run from my computer. I wasn’t sure how I could achieve this or what the business might look like, but that was what I wanted.

The next step is one that is often overlooked by those new to goal setting and achieving and that is to write everything down. Setting and achieving goals is just a dream until your write down exactly what you want. This began easily for me because I was in a program where we wrote down exactly what we wished to achieve and then reviewed it daily. It was only later on that I realized the power this step had in my overall process of changing my life.

Then you’ll want to share your goals with someone else. Luckily I had met a couple who were very inspirational to me during this time, and they were more than willing to listen to my ideas and give their input and thoughts on what else I could do to move forward more quickly.. This was effective in that once I discussed something with them I felt obligated to achieve my goals. Even though I believed they would be supportive if I failed, it felt good to show them was I was working on and to include them in a process. And something else to note is that I no longer feel like I have failed if I do not achieve my goal. Instead, I reframe it and start over with a clear mind and stronger focus.

The next step is to break your goal down into smaller pieces. before I could resign from my teaching position I needed to do some research about starting an online business, to begin working at building this business, and to set things in place so that I could do it on a full time basis. Setting and achieving goals is just a dream until you figure out your action steps. This was actually a hundred steps over a six month period, so chunking it down was the only way I could make it happen successfully and in a timely manner.

What comes next may be the most difficult step in your process of setting and achieving goals; you must plan and take your first step. For me it was writing an article such as this one to get my blog started and to find my voice with what I wanted to achieve as an online entrepreneur. If you find yourself procrastinating on this step, do whatever you can to motivate yourself to take action quickly.

Keep going and review your goals regularly. At first I did this each day, and these days I do it once a week. I plan my life and my business at least a quarter ahead and also have a three year plan that I am continuously moving towards. And remember the 80/20 rule, where eighty percent of your results will come from twenty percent of what you take action with each day. The goal here is to figure out which twenty percent of your actions are more effective and to eliminate as much of the other eighty percent as possible. I know what I’ve written here works because this is exactly how I have continued to improve my life for more than a decade.

And those five people I used to spend so much time with? Slowly we drifted apart and these days I don’t even know where they are or what they are doing. Perhaps I should call them and find out if they are interested in setting and achieving goals in their own lives.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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Smart Marketing Goals

Smart Marketing GoalsSmart Marketing Goals

Goal setting is an important part of doing business. You have to set goals for every aspect of your business and that most certainly includes marketing. You’ve likely heard that goals need to be Specific, Measurable, Attainable, Relevant, and Time-Bound. The acronym for this strategy is S.M.A.R.T. The reason this is a good plan of action is that it gives you a place to start when it comes to setting out your own smart marketing goals. You might think that the goal of marketing is always selling, but it’s not.  It’s actually all about building relationships and serving others.

Know Your Purpose

You may have smart marketing goals for various purposes for your business such as spreading awareness, building your email list, getting more social engagement or something else entirely. The important thing is to understand the purpose of the marketing that you’re doing.

Where Do You Stand Now?

If you don’t have much of a list or a social media following, then it’s important to access what you should do first. Should you build more of a following and if so, exactly how will you accomplish it?

Where Do You Want to Be?

Look toward the future of when you meet the goal that you set for yourself based on where you currently stand.

Determine What Is Next

Always knowing what you’ll do next when you reach a particular goal is helpful to setting the best marketing goals for your business. It’s always first things first – build your blog, build your list, market to the list. Repeat.

Map It All Out

Creating a map of where you have been, where you are now, and where you want to go will help you succeed in the marketing goals that you set for yourself. It will also enable you to see gaps in your choices so that you can fill them.

Don’t Jump the Gun

If you haven’t tried content marketing yet, don’t spend thousands of dollars on banner advertising. You want to start where you are now, and work your way up to where you want to be.

Understand Your Audience

All marketing starts with your audience, and without knowing who they are it will be difficult to create a marketing plan that will work for you.

Know Your Products and Services

Understanding how your products and services benefit your audience will also help you know where to start with your marketing efforts. Does your audience know that they need what you have, or do you need to educate them?

Do the research you need to do in order to know your audience, learn your products, and to evaluate where you stand today. This is necessary to ensure that you choose the best smart marketing goals for your business today and in the future. What works for you today may not work for your business tomorrow.

I teach a course on Really Simple Content Marketing that ties in directly with the smart marketing goals I share here. Add your name to my list in order to learn more about this at the end of February, 2016.

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