Tag Archives: Host

Weekend Marketer Live: How to Host a Live Event

Host a Live EventHow to Host a Live Event

When you decide that you want to host a live event, your first thought might be “Will anyone come to it?” or “How do I get people there?”

The answer to these questions is, of course, MARKETING!

When I first decided I wanted to learn how to host a live event for my online business, I sought out the help and expertise of those who had been doing it already for years. I had been speaking at other people’s events for several years at that pointed and wanted to have more control over how I would teach the people who attended and follow up with them afterwards.

If you have been in business for any length of time, you are sure to have an in-house mailing list and perhaps even an email address list. If not, it is time to start collecting email addresses so you can market to prospective customers and event attendees more easily.

As soon as you decide to host a live event locally, tell your customers and any close business colleagues such as vendors or suppliers right away. Send them an email or post a flyer or postcard in the mail with a “Save the Date” notice to generate buzz.

At that point, you don’t have to give them a detailed description of what to expect. Simply tell them the name of the event and that it will be happening on X date. Also tell them to look for more information about the event, including a special URL at your website, to learn more. Continue to email them regularly right up to the date of the event.

On your flyer, give the URL and also a QR code so smartphone users can scan the code and be taken to the special page you have created. Then keep that page up to date. Add to it and email your list any time something significant happens.

As you get closer to E-Day (Event Day), change the frequency of your emails from once a week to once a day to generate excitement and drive those who have not yet got a ticket to feel as though they will really be missing out if they do not attend.

Also remember to tell your list members to spread the word and invite anyone else they think might be interested in the event. Word-of-mouth marketing can be incredibly useful, and best of all – it’s free.

Good communication is essential when it comes to hosting successful local events. Use the contact information you have and the handy tools available online and see how effectively you can promote your upcoming event.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

If you can come to Los Angeles March 3rd through the 5th 2017, consider attending
Weekend Marketer Live, my popular Workshop.

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How to Host a Book Signing Event

book signing eventWhen you think of a book signing, do you picture a bespectacled author sitting at a table in the back of a bookstore, patiently waiting for customers to notice her?

That’s what a lot of us think of when we consider a signing event, and while that used to be the norm, today’s book signings look very different. Your event can be anything you want it to be, because you have complete control (unless your publisher is footing the bill, in which case, follow their lead). Here are some book signing event ideas.

Your event can be:

  • Casual or formal – you set the tone
  • Indoors or out – imagine a book about healthy living with a reading in the local park
  • Structured or not – free form readings and Q&A sessions can be more inviting than a strictly scheduled event

As you can see, your book signing can be whatever you choose to make of it. Bookstores are just one option, but there are many others, depending on where your market likes to hang out and the specific topic of your book.

For example, if you’ve written a book about your life as a pro golfer, book-signing events on a driving range or in the clubhouse are a natural fit. If your subject is how to build an online business and live the laptop lifestyle, consider a beachside signing instead.

Here’s something else to consider: where is your audience? Ideally, you’ll want to host your book signing where it’s convenient and comfortable for them. Some popular options include:

  • Book stores
  • Libraries
  • Boutique markets
  • Industry conferences
  • Festivals

You may find that you have better luck booking events in off-the-wall locations. The reason is that big bookstores often have deals with publishers in which they get paid to host events. If you’re not willing to pay – and the cost can be steep – you likely won’t get large booksellers to host you. There are two ways around this:

  1. Opt for smaller venues. Approach independent book stores instead, since they’re less likely to have prior agreements with big publishing houses.
  2. Speak directly to the store manager and make it clear that you want to do an impromptu event, not a formal signing. You won’t get the advanced press you might otherwise get, but you’ll make up for it in walk-in traffic.

Either way, the bookstore must be able to order copies of your book, so be sure you’re working with a publisher that allows that option. Some vanity presses will tell you that book stores can purchase stock, but the truth is the ordering process is so cumbersome and the return policy so bad that bookstore owners and managers will not order from them. In that case, you can offer to bring your own stock if the bookstore will allow it. Self-publishing makes the most sense, where you order directly from the fulfillment house in the number of copies you wish to receive.

Peruse All Of My Books Here

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