Tag Archives: Information

Repurposed Information Products

Repurposed Information ProductsAre You Leveraging Repurposed Information Products in Your Online Business?

Whether you are new to information product creation or a seasoned product creator, at some point you realize that almost every topic has been covered before. What your information product will serve to do is present and teach a unique perspective that is based on your experience and expertise on the topic. This is where repurposed information products come into play, as most of us have already created content in one format or another that can be successfully repurposed into a valuable and helpful information product.

For example, I recently released a new online training course on how to become a local celebrity. This is a concept I developed after becoming an “accidental celebrity” when first starting my online business over a decade ago. At my last live marketing event I once again discussed this topic and decided to see what I had already written to repurpose this content into a new product.

It turned out that I had first blogged about how to become a local celebrity in 2011. Then I wrote about this topic in four of my bestselling books over the years, as well as sharing more information on how to do this at each of my live events since that time. The result was massive amounts of content and information that I could easily repurpose into an online course. It was then I decided to use the concept of “repurposed information products” to get this training out to my global audience.

Now lest you think that if you have already talked about a topic and written about it that it isn’t right to repurpose this content into a paid information product, remember that everything any of us want or need to know is already available  on the internet. But rather than researching, downloading, sorting through, and then printing out even some of this information, we all prefer to pay someone to sift through it all and present us with an organized product that we will benefit from more readily.

When I create a three or four part course it is my goal to present the information that will be most beneficial to my audience in a clear and concise way. Additionally, I may omit older or outdated information and details while also adding newer information and resources. When someone purchases an information product from me they can be assured they are receiving cutting edge information that will help them to achieve their goals.

So instead of being shy or intimidated by the idea of creating an information product on a topic that has already been covered many times before, seize the opportunity to share your unique perspective in a way that will be beneficial to more people than ever before and position you as an expert in your field with repurposed information products.

I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible. Download your Online Entrepreneur Blueprint and get started right away.

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Free Information Products for Online Entrepreneurs

Free Information ProductsThe Strategy of Free Information Products

Have you ever thought about giving away an information product at no cost? There are several ways to do this and this strategy has been quite effective for me over the years. I will describe each of the three ways to use free information products to build your list, connect with new prospects, and grow your online business in a way that makes sense for your niche and for your specific topic within that niche.

The very first time I created what would become a free information product was years ago when someone who had been online for many years wanted to recommend me to others. His community was huge in comparison to mine and we wanted a way for his to share what I was doing with his vast audience. The answer was for me to create a new optin page (also known as a squeeze page) through my affiliate link. That way when someone came over to check me out and opted in to my list, they were doing so through his affiliate link. This strategy also allowed me to experiment with different headlines and copy and to reach out to a demographic I hadn’t even thought of going after before this time.

The actual free information product for these is a short report on a specific topic, such as affiliate marketing or teaching online courses. These days I have several of these single page opt in websites up and they continue to generate leads and business for me.

The second free information product is one in which I create a post on my blog and turn it into a free online course over a period of time. I have done this for going on my seventh year with my annual productivity challenges. Allow me to describe in more detail what I am doing:

  • I start a new blog post and explain that this will be a thirty day challenge
  • Each day I add to that existing post and include new tips for the challenge
  • On about the third day I forward the post to a domain I have purchased for this purpose
  • At the end of the challenge I turn the entire post into a downloadable PDF
  • This becomes yet another free information product to add to my inventory

This one continues to be a popular way for others to get to know me without having to purchase anything up front.

The final way I create free information products is through another opt in page. This time the free giveaway is a short report on a specific topic, such as content creation and marketing and it leads those who opt in to a limited version of an online course I have taught on this topic. No one has ever complained that they paid for something I am also giving away because the paid version is complete and also includes some excellent bonuses.

By now you can see that the free information products strategy is a solid one that is worth pursuing in your own business. I’d love to hear your thoughts on this as to how you will be using this technique to build your online business.

Are you ready to build your online business with information products? It takes time, effort, and hard work to learn what you need to know and to put all of the pieces in place. But once you do, you are unlimited as to what is possible in your business. My Really Simple Info Products training course teaches you everything you need in a step by step manner so that you will not leave out any of the pieces. Begin by creating simple information products on topics you are familiar with, and then expand to more sophisticated products and courses. Over time you will build your own silent sales army and enjoy massive passive income for years to come.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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Fast Information Products to Build Your Online Business

Fast Information ProductsCreate “Fast Information Products” Now

It took me a full year of thinking and planning to create my first information product. Most of this time was spent in thinking about what I couldn’t do because of a variety of reasons. These included not feeling like I had anything worthwhile to offer, believing that many others knew much more about my topic than I did, and telling myself that no one would be interested in purchasing information from me. The planning and creation of my first product only took about three days.

Once I got over my fears and lack of confidence about product creation and entrepreneurship in general, that’s when I really took off as a product creator and online marketer. It turned out that all I truly needed was a boost to my self confidence and then I realized that people were hungry for my information, knowledge, and experiences around many topics.

You can create what I refer to as “fast information products” by choosing your topic and jumping right in to decide what you will teach and share with others. This begins with your outline, where you make a list of what you will include in your info product as well as what you will exclude. This part of the product creation process is crucial to your success, as it is when we write a book or embark on any other journey for our life or business.

Once your outline is complete, begin preparing a written report for your product that can easily be turned into a PDF (portable document format) from within your word processing program. People prefer to have everything written out in this way so they can either print it out or refer to it later for reference.

Then add either an audio or video component to make sure the specifics of what you are teaching are explained and demonstrated in a clear and concise way. This will also add perceived value to what you are sharing in your information product. I would advise against creating an information product comprised of only audio or video training, as the written document is preferred by most people these days.

The final step is to write a short sales letter where you introduce yourself and your topic to your target audience. Include some bullet points listing exactly what you are teaching on your topic and  also tell readers what is included in the product. Don’t forget to tell them what they are receiving so they will know if the material is written, audio, video, or a combination of two or three of these modalities.

I deliver all of my products using a membership site plugin called Wishlist Member. I was in a Mastermind with the creators of this WordPress plugin for several years and use Wishlist on more than forty of my sites.

You will find that creating fast information products is an excellent way to grow your inventory and build a lucrative online business. An example of one of these “fast information products” is one I created with Adrienne Dupree called Top WP Plugins for Business. It sells for only ten dollars and shares our top twenty WordPress plugins we use for our own businesses. Think of this as a low cost investment to learn the step by step process of how to set up and deliver fast information products to your target audience.

And download this training on “10 Ways to Create Fast Information Products” by Jimmy D. Brown to get started even more quickly.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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What Is An Information Product?

What Is an Information ProductAn information product can be defined as a communication of information via various types of digital media such as eBooks, webinars, teleseminars, online audio and video, website content and much more.

These products are more commonly known as “info products” and have revolutionized the way people are able to learn and obtain the information they want and need on the internet. And more importantly, info products are an excellent way for online entrepreneurs to create and distribute their own products, courses, and trainings.

Perhaps what I appreciate most about information products is my ability to make changes so easily. For example, if I create a short report or a book for Kindle and see that there is a mistake or a typo I can simply make the change, save the file, and upload it again. This is in sharp contrast to the traditional way of having your content already printed and having to print it all again to correct a mistake.

Another benefit of information products to deliver your information and training is how quickly you can connect with your students and clients. I can host a live webinar training and within an hour I have provided both the webinar replay and the audio in mp3 format in the member’s area for that training. Someone halfway around the world will be able to download and access the information they have paid for immediately (if they are on the live webinar) or within an hour if they are waiting for the replay.

And an information product will always consist of electrons, so there is nothing to store. Long ago we would have to store books, CDs, and other materials and wait for them to sell. Fulfillment was also an issue, as someone had to take the packages to the post office or have them picked up by a delivery service. This was all time consuming and expensive, not to mention inconvenient. So digital products changed everything for online entrepreneurs.

If you are considering creating an information product of your own, make sure you are providing a product your target audience will benefit from. The fact that it will be digital must not affect the quality of your information and training. Delivering it through a membership site works best in terms of product security and perceived value.

Think of your idea, do some research, and then get busy creating a product you will be proud to call your own. You may want to start by writing and publishing an eBook on your topic, and then add to your product by teaching a webinar or teleseminar. Add some worksheets, checklists, and a resource guide and your product is sure to do well on the internet. The world of information products is one that will be lucrative for years to come.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Really Simple Info Products training course to get started right away.

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Authors and Information Marketers: Sell eBooks Online

Sell eBooksHow to Sell eBooks Online

An eBook is an electronic version of a book in print. Long before Amazon created the Kindle readers, people decided to sell eBooks on the internet. This was so that readers could have a copy in their hands within seconds instead of having to wait until the paperback or hard cover version was available at their local bookstore or arrived through the mail.

The idea and implementation of books consisting of electrons being sent through cyberspace from one person to another was appealing from the very beginning. If you chose to print out your eBook that was always an option. If reading the book on your computer screen was more comfortable, that was an option as well. And finally we had smart phones and tablets, so if reading on a smaller device was of interest to you it was also there.

I can remember almost a decade ago now meeting a friend for lunch. Under his arm he had a file folder which contained the printed out copy of an eBook he had purchased online. The topic was “restless leg syndrome” and he had purchased it for a friend who was struggling with this condition. He had paid twenty-seven dollars for it and felt like it would be worth every penny in alleviating some of the agony of his friend’s situation. This was excellent research for me in terms of what the purchaser of an eBook might be thinking when they consider the product being offered on the Internet.

But what about the marketing possibilities for eBooks versus printed ones or even those on Kindle? Could you sell more copies of your book and ultimately earn more income using this mode of delivery? In many cases, yes.

Many of us continue to sell eBooks on various topics. We set them up on a “stand alone” website with its own domain name. The download is available immediately after someone purchases and is protected in a membership site to deter buyers from sharing the content openly.

Remember that you cannot use this model if you are simultaneously going to sell your eBook on Amazon through their Kindle Select program. There are strict rules about this. What I am recommending is that you sell your eBook yourself first and see how well it does. You can typically sell it for twenty dollars or more, whereas on Amazon the pricing will be less than ten dollars for best results. Niche topics may even do better on your own site than they would on Amazon, regardless of the price.

Becoming an author is a worthwhile goal. Selling many copies of your work over the years can be challenging, but if you sell your eBook online on your own site you may be pleasantly surprised at your results. Learn more about marketing eBooks and see where this can take you.

My friend and colleague Jim Edwards has the most complete and professional training on how to write, market, and sell eBooks on any topic. This training will teach you everything you need to know from start to finish and is priced so that everyone is able take advantage of Jim’s knowledge and expertise. Take a look and decide for yourself.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my popular training on affiliate marketing.

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