Tag Archives: Makes

Leadership Through RYLA: Rotary Makes a Difference

District 5240 RYLA - RotaryI have just returned from RYLA, which is the Rotary Youth Leadership Awards. This is a camp for high school students around the country where they are immersed in the concepts around leadership over four full days. This is an annual event held locally by Rotary District 5240 at a camp deep in the Los Padres National Forest and hosted by Rotarians, business owners, and thought leaders. This year we once again had two hundred forty teenagers who were taught and encouraged to develop and hone their leadership skills through a series of trainings, workshops, and activities.

I’ve been a part of RYLA for eight of the past eleven years. Even though the event leaves me physically, emotionally, and mentally exhausted each year I wouldn’t trade the experience for anything in the world. I always return with renewed hope in our future leaders and with new ideas and insights as to how leadership fits in to everything we do in our personal and business lives.

District 5240 RYLA Goal Setting - RotaryPersonally, I enjoy sharing my expertise in the area of goal setting and achieving with the group of teens I work closely with over the four days. Many of them stay in contact with me over the years and have told me this was what they have used the most since leaving camp. One young man is now in his sophomore year at an Ivy League university and continues to use the goal setting techniques I taught him three years ago.

It is my belief that we are all leaders. It’s worthwhile to develop and hone your skills in this area to be more effective in all areas of your personal life and business. Leadership can mean the difference between success and failure. Leadership is inclusive. Leadership is beneficial to all concerned, one of the pieces of Rotary’s “4-Way Test”.

The components of leadership include team building, ethics, character, attitude, integrity, commitment, goal setting, communication, vision, courage, diversity, and execution. These are all areas where we have the opportunity to take the lead and change the world. How can you incorporate these concepts into what you do District 5240 RYLA - Rotaryeach day?

In my online business I host a virtual team meeting at least once each month. Everyone has a voice and will be heard, and I am the leader. Because my business is predominantly online, everything I write, say, and do may be visible to the world in a variety of ways. Long ago I made the conscious decision that I would hold everything I think, say, and do to the highest standards of integrity. This serves you well over a lifetime, as I have learned.

Include your family and business team members (these could be partners, employees, or independent contractors) in monthly or quarterly goal setting sessions. Goals must be written down and reviewed regularly to truly be effective. Discuss ethics, character, attitude, commitment, and integrity in a manner that draws out even the most introverted team member. Stress the importance of the Vision and Mission of your life and business regularly. Encourage honest and open communication so that relationships are strengthened over time and diversity is welcomed. And share the value of having the courage to execute your goals every day.

District 5240 RYLA - RotaryThis past weekend I witnessed life changing moments for hundreds of students and adults alike. Within this conglomeration of people from throughout the central regions of California a community or tribe was established. It encompassed diversity of background, thought, experiences, and opinion and culminated in a mutual respect and friendship that will carry through for lifetimes. Those who assumed they would be judged discovered that their uniqueness was a treasure to be uncovered by the rest of us.

Creating this type of safe haven for your family members and business associates may result in greater results than you could ever have imagined. And if you have the opportunity to be a part of the Rotary RYLA program in your area, step up and be a leader for the group.

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Why a Marketing Calendar Makes Sense

Marketing CalendarMarketing Calendar for Online Entrepreneurs

I learned early on as an online entrepreneur that I would need to be stay organized if I wanted to be effective as an internet marketer. This meant planning ahead as to what I would be recommending to my community in terms of my own and affiliate products, services, and courses. Instead of waking up each day and wondering what information, details, and links I would share, I would simply go to my marketing calendar and see what I had scheduled. This has turned out to work extremely well, has significantly increased my online productivity, and has also turned me into quite an effective marketer.

The idea here is to schedule out at least thirty days into the future, and preferably ninety days. I always leave some room for last minute promotions, but for the most part I work a quarter ahead when it comes to what I will be recommending in my daily emails and on social media. One glance at my marketing calendar makes this part of online entrepreneurship both simple and manageable. And if you travel as much as I do this strategy can work effectively to give you the time freedom and lifestyle you are working towards.

Long ago I had very few products of my own, so almost everything I shared was an affiliate offering. This meant that I had to know when new products would be launched so that I could be timely with what I would recommend. I also needed to decide which people and products I wanted to promote regularly over time. This demanded that I build relationships with people I did not know at all, which was uncomfortable for me. Once I moved out of my comfort zone with this everything began to fall into place.

These days I have almost sixty of my own products and courses, so the focus and goal is to make sure that I recommend my own digital inventory a majority of the time. I find that if I promote my own products approximately sixty percent of the time I can meet my financial goals quite easily each month. This also positions me as more of a credible authority in my niche market.

Along with this comes the need for me to reach out to those who will be my affiliates, and to make sure they have ongoing products and courses to recommend. This motivates and inspires me to create more digital products so that my affiliates are never without an opportunity to share what I am doing with their own list and community.

A marketing calendar makes sense for you even if you are new to the world of online marketing. Being able to look thirty to ninety days into the future and know what you will be promoting has its advantages. Even though many products will be evergreen, allowing you to include these links in blog posts and short reports, most of what you will share with your prospects and clients will be time sensitive. Make this marketing calendar system a part of your daily work and you will enjoy the best possible results in your online business.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Internet Marketing Six Pack training course.

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