Tag: Marketing
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Refunds in Affiliate Marketing: What Now?
Affiliate marketing refunds are a natural part of this business model. You may be wondering what happens when someone asks for a refund for a product you have recommended and promoted. There are actually two answers to this question. The first one is that the platforms we all use to sell and track our sales…
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Affiliate Marketing: What Should You Recommend?
Affiliate Marketing for New Online Entrepreneurs Knowing which products and courses to promote as an affiliate marketer needs careful consideration. When I was just getting started I was taught to choose the most popular products and those that paid the highest commissions. But that did not feel right to me, so I abandoned that advice…
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Affiliate Marketing Tips: Recommending What You Love
Affiliate Marketing Tips: Recommending What You Love When I made the decision to leave my teaching job and part-time real estate business to come online back in 2005, I had no idea how I was going to earn a living. Looking back I realize that I took a leap of faith and believed in myself…
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Why a Marketing Calendar Makes Sense
Marketing Calendar for Online Entrepreneurs I learned early on as an online entrepreneur that I would need to be stay organized if I wanted to be effective as an internet marketer. This meant planning ahead as to what I would be recommending to my community in terms of my own and affiliate products, services, and…
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Podcast: New Rules for Online Marketing 2017
Each year at this time I write about the “new rules” for small business owners and entrepreneurs in the new year. This year I thought I would share my thoughts and observations here with you, and the link to the audio version of this discussion is at the end of this article. We have now…
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Email Marketing to Increase Your Sales and Conversions
Benefits of Email Marketing There are so many reasons to focus on email marketing for your business, whether it’s a brick and mortar business or a digital one. Let’s discuss some of these reasons so that you can make the most informed choice. It used to be that only huge corporations were able to take…
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Email Marketing: Writing to One Person
Email marketing was not an activity I had any knowledge around when I first came online. I began joining people’s list and receiving their regular emails, but when I needed to start doing this for myself I was at a loss as to how to structure each message. Early on I had started sharing a…
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Relationship Marketing for Entrepreneurs
Relationship Marketing I’ve incorporated something called “relationship marketing” into my business since the very beginning, and now many people are doing the same thing. The idea behind this is that it focuses on client and prospect loyalty and long-term engagement rather than shorter-term goals like customer acquisition and individual sales. A couple of years ago…