If you really want to get the best affiliates then you need to make affiliate worthy offers. Make smart affiliates want to promote everything you have because they know that you provide a great product, good customer service, and amazing creatives for them to use to market your programs. Making affiliate offers is worth your time and effort.
In order to attract the right affiliates, it’s important to share certain types of stats with them so that they know what to expect with your program. Keep in mind, you will not have any stats to show, but as time progresses, you will. As soon as you have this information, start sharing it.
Important Stats, Information & Figures to Share with Making Affiliate Offers
Some statistics are more important to share than others. If you just consider what’s important to you about your affiliate program it’ll be easy to see what you need to share.
- Conversion Rate: They like to know how often a visitor to the sales page converts to a buyer.
- Commissions: They want to know how much they’ll make per product and whether or not there is potential to make more due to your deep funnel.
- Upsell: Let them know if you offer an upsell or not and what the commission is on that as well as the conversion rate for that too.
- Recurring Commissions: If any of your products offer
- Incentives: Let them know what type of enticements you offer for successful sales.
- Product Reviews: Do you allow affiliates to review your product free? Hint: Once you have stand out affiliates it’ll pay off to let them have a free copy.
- Visitor Value: Let them know the target market for the product and the value it offers.
- Training: While affiliates aren’t your employees and aren’t on your staff, you can still offer a lot of training to help them make more money promoting your products.
- Collateral: Ensure that you have plenty of professional graphics, copy, and information that enable your affiliates to promote your product.
- Program Description: Ensure that you’re very succinct and inclusive in the description for your program.
Anything you can let them know at a glance is important to share. You can offer more in-depth information as well but the information right up front should include what they need to know to figure out if your product is what they want to promote to their audience.
Keeping Affiliates Happy
Once you recruit affiliates, it’s also important to keep them happy. Happy affiliates will be more likely to promote your products. They may even tell other people about you too. That’s why developing relationships, communicating, and following up with your affiliates is so important.
Making Affiliate Offers that Build Relationships
In business one of the most important things you’re going to do aside from creating amazing products that your audience needs, is building mutually beneficial relationships with other people. In order to build relationships with affiliates, you need to understand them as a separate audience. They have different needs from the people that buy or get your products. To help you build your affiliate relationships, here are a few things you want to do.
- Communicate – Use email, webinars, teleseminars, and other forms of communication with your affiliates. Some of them will prefer email and others will like the one-on-one feel of webinars. When you keep your affiliates abreast of new products to come, changes in old products, sales, and other information they’re going to be that much more likely to stick with you and promote you because of the trust that you develop.
- Listen – Communication is a two-way street. Therefore, it’s imperative that you also open the lines of communication in reverse. Ask them questions, conduct surveys, and connect one on one with your highest sellers. For example, you can have a trigger number of sales that elevates your affiliates to your affiliate inner circle where you can help them with all kinds of things.
- Ask for Feedback – When you send out new products to your affiliates, ask for feedback so you can make the product better before launch. You don’t have to send it to everyone who signs up for your program. Choose a few affiliates for feedback, based on your knowledge of them and their reputation in the business.
- Show Your Personality – People do business with those that they like, know and trust. The more you can connect with your affiliates and find ways to show your character, the more you can enhance this effect. Add a little personal information in your emails, webinars, and live videos, and live events. Seeing and hearing you can make a huge impression.
- Be a Helpful Resource – When you really want to have a real relationship with someone, you seek to be helpful. Even if the assistance has nothing to do with your business, being helpful and pointing people in the right direction will go far in helping you solidify your relationships. While you may not be able to pay as close attention as you’d like to each individual affiliate, you can use the information and tools at your disposal to build relationships that will stand the test of time and encourage even more sales if you’re open to it. Use email automation, set up training series, host live webinars to talk about your new products and to get ideas, and otherwise be open to new ways to connect with your affiliates. Remember that your business is about more than just making affiliate offers.
- Keeping Track of People you talk To — When you are seeking to impress people, one way to do that is to remember who you’ve talked to and what you talked about. A good way to do this is to use some sort of customer relationship software or help ticket software. This is true even if you aren’t really providing customer service to your affiliates due to a product they bought. The help desk software will keep track of all your conversations so that you can easily stick to your promises.
- Hosting Contests – A good way to kick off some relationship building is to plan and host a contest for your affiliates. Give away some iPads, cash, and depending upon your price range, perhaps a free trip. The more outrageous you can be with your contest the more attention it’ll get.
- Do What Needs to Be Done – Affiliate’s needs depend on their audience too. Suppose an affiliate contacts you and asks you to do a live webinar with them. It is to be played “live” multiple times. This is a good promotional item to offer your top affiliates. It will help you develop relationships as you get to know each other as you work together on the webinar and get other people involved.
Finally, the most important thing of all is to follow up. Even if affiliates contact you infrequently, make sure that you do contact them. Connect, encourage, and connect more. Always deliver top-notch services, products, and tools while making affiliate offers.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my popular training on affiliate marketing.