Tag Archives: Products

Repurposed Information Products

Repurposed Information ProductsAre You Leveraging Repurposed Information Products in Your Online Business?

Whether you are new to information product creation or a seasoned product creator, at some point you realize that almost every topic has been covered before. What your information product will serve to do is present and teach a unique perspective that is based on your experience and expertise on the topic. This is where repurposed information products come into play, as most of us have already created content in one format or another that can be successfully repurposed into a valuable and helpful information product.

For example, I recently released a new online training course on how to become a local celebrity. This is a concept I developed after becoming an “accidental celebrity” when first starting my online business over a decade ago. At my last live marketing event I once again discussed this topic and decided to see what I had already written to repurpose this content into a new product.

It turned out that I had first blogged about how to become a local celebrity in 2011. Then I wrote about this topic in four of my bestselling books over the years, as well as sharing more information on how to do this at each of my live events since that time. The result was massive amounts of content and information that I could easily repurpose into an online course. It was then I decided to use the concept of “repurposed information products” to get this training out to my global audience.

Now lest you think that if you have already talked about a topic and written about it that it isn’t right to repurpose this content into a paid information product, remember that everything any of us want or need to know is already available  on the internet. But rather than researching, downloading, sorting through, and then printing out even some of this information, we all prefer to pay someone to sift through it all and present us with an organized product that we will benefit from more readily.

When I create a three or four part course it is my goal to present the information that will be most beneficial to my audience in a clear and concise way. Additionally, I may omit older or outdated information and details while also adding newer information and resources. When someone purchases an information product from me they can be assured they are receiving cutting edge information that will help them to achieve their goals.

So instead of being shy or intimidated by the idea of creating an information product on a topic that has already been covered many times before, seize the opportunity to share your unique perspective in a way that will be beneficial to more people than ever before and position you as an expert in your field with repurposed information products.

I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible. Download your Online Entrepreneur Blueprint and get started right away.

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Finding Affiliates for Your Products

Finding Afffiliates for Your ProductsI started out as an affiliate marketer and the most effective recommendations I shared were those for the products, courses, and services I had purchased, was already using and benefiting from in my business, and was anxious to tell other new entrepreneurs about for their businesses. So if you are looking for affiliates to promote and recommend your products, begin by contacting those whom have already purchased from you and who have become raving fans.

If you step back and think about this objectively you will find this to be an excellent strategy. Yet so many people are willing to promote products they have never purchased or used, simply to earn the income as an affiliate. This will not bring long-term success in most cases, unless you are purchasing traffic in various niches. For the majority of us this is a relationship business that is based on people doing business with other people they know, like, and trust.

When I was just getting started I had no affiliate program whatsoever. Instead, I attempted to sell my products on my own. This was somewhat effective, but definitely not scalable over time. Eventually I set up an affiliate program, but only opened it to those who had purchased something from me. My thinking here was that the people who had gone through my products and courses would make better affiliates because they had experienced what it was like to learn from me and would share that enthusiasm with others. Finally I opened up my affiliate program to everyone. I was curious as to what would happen once I did this. It turned out that those who did not know me at all were ineffective at selling my products and courses as an affiliate.

These days my affiliate program is still open to anyone who applies, but I do reach out to those who already know me and encourage them to actively promote and recommend my products and courses to others. Taking this extra step ensures that I am top of mind when a marketer is thinking about recommending something to their audience. And I always offer to create a discount coupon for them if they think this will be helpful.

If you are new to affiliate marketing these are the strategies I would suggest. Write a blog post about what you are doing online. Mention one or two products, courses, or services you have benefitted from in your business. Include your affiliate link and ask readers to click on the link to get further information. When others know that you are using a product or service and getting the results promised by the product creator or vendor they are much more likely to give it a try themselves.

Over time you will connect with more people who can be helpful to you when it comes to having affiliates promote for you. Just two or three well connected affiliates can increase your income substantially over time. And remember that the best affiliates are those who are familiar with you and your products.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today. If you would like to become an affiliate for my products and courses please visit the Connie Ragen Green Affiliate Center to get started.

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Free Information Products for Online Entrepreneurs

Free Information ProductsThe Strategy of Free Information Products

Have you ever thought about giving away an information product at no cost? There are several ways to do this and this strategy has been quite effective for me over the years. I will describe each of the three ways to use free information products to build your list, connect with new prospects, and grow your online business in a way that makes sense for your niche and for your specific topic within that niche.

The very first time I created what would become a free information product was years ago when someone who had been online for many years wanted to recommend me to others. His community was huge in comparison to mine and we wanted a way for his to share what I was doing with his vast audience. The answer was for me to create a new optin page (also known as a squeeze page) through my affiliate link. That way when someone came over to check me out and opted in to my list, they were doing so through his affiliate link. This strategy also allowed me to experiment with different headlines and copy and to reach out to a demographic I hadn’t even thought of going after before this time.

The actual free information product for these is a short report on a specific topic, such as affiliate marketing or teaching online courses. These days I have several of these single page opt in websites up and they continue to generate leads and business for me.

The second free information product is one in which I create a post on my blog and turn it into a free online course over a period of time. I have done this for going on my seventh year with my annual productivity challenges. Allow me to describe in more detail what I am doing:

  • I start a new blog post and explain that this will be a thirty day challenge
  • Each day I add to that existing post and include new tips for the challenge
  • On about the third day I forward the post to a domain I have purchased for this purpose
  • At the end of the challenge I turn the entire post into a downloadable PDF
  • This becomes yet another free information product to add to my inventory

This one continues to be a popular way for others to get to know me without having to purchase anything up front.

The final way I create free information products is through another opt in page. This time the free giveaway is a short report on a specific topic, such as content creation and marketing and it leads those who opt in to a limited version of an online course I have taught on this topic. No one has ever complained that they paid for something I am also giving away because the paid version is complete and also includes some excellent bonuses.

By now you can see that the free information products strategy is a solid one that is worth pursuing in your own business. I’d love to hear your thoughts on this as to how you will be using this technique to build your online business.

Are you ready to build your online business with information products? It takes time, effort, and hard work to learn what you need to know and to put all of the pieces in place. But once you do, you are unlimited as to what is possible in your business. My Really Simple Info Products training course teaches you everything you need in a step by step manner so that you will not leave out any of the pieces. Begin by creating simple information products on topics you are familiar with, and then expand to more sophisticated products and courses. Over time you will build your own silent sales army and enjoy massive passive income for years to come.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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Fast Information Products to Build Your Online Business

Fast Information ProductsCreate “Fast Information Products” Now

It took me a full year of thinking and planning to create my first information product. Most of this time was spent in thinking about what I couldn’t do because of a variety of reasons. These included not feeling like I had anything worthwhile to offer, believing that many others knew much more about my topic than I did, and telling myself that no one would be interested in purchasing information from me. The planning and creation of my first product only took about three days.

Once I got over my fears and lack of confidence about product creation and entrepreneurship in general, that’s when I really took off as a product creator and online marketer. It turned out that all I truly needed was a boost to my self confidence and then I realized that people were hungry for my information, knowledge, and experiences around many topics.

You can create what I refer to as “fast information products” by choosing your topic and jumping right in to decide what you will teach and share with others. This begins with your outline, where you make a list of what you will include in your info product as well as what you will exclude. This part of the product creation process is crucial to your success, as it is when we write a book or embark on any other journey for our life or business.

Once your outline is complete, begin preparing a written report for your product that can easily be turned into a PDF (portable document format) from within your word processing program. People prefer to have everything written out in this way so they can either print it out or refer to it later for reference.

Then add either an audio or video component to make sure the specifics of what you are teaching are explained and demonstrated in a clear and concise way. This will also add perceived value to what you are sharing in your information product. I would advise against creating an information product comprised of only audio or video training, as the written document is preferred by most people these days.

The final step is to write a short sales letter where you introduce yourself and your topic to your target audience. Include some bullet points listing exactly what you are teaching on your topic and  also tell readers what is included in the product. Don’t forget to tell them what they are receiving so they will know if the material is written, audio, video, or a combination of two or three of these modalities.

I deliver all of my products using a membership site plugin called Wishlist Member. I was in a Mastermind with the creators of this WordPress plugin for several years and use Wishlist on more than forty of my sites.

You will find that creating fast information products is an excellent way to grow your inventory and build a lucrative online business. An example of one of these “fast information products” is one I created with Adrienne Dupree called Top WP Plugins for Business. It sells for only ten dollars and shares our top twenty WordPress plugins we use for our own businesses. Think of this as a low cost investment to learn the step by step process of how to set up and deliver fast information products to your target audience.

And download this training on “10 Ways to Create Fast Information Products” by Jimmy D. Brown to get started even more quickly.

I’m Connie Ragen Green and I’ve been an online entrepreneur since 2006. If you are ready to get started on your journey to multiple streams of online income, visit my site at Online Entrepreneur Blueprint and download your complimentary training to get started today.

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Promoting Affiliate Products: What’s Your Plan?

Promoting Affiliate ProductsPromoting affiliate products requires a strategy and a plan. Posting a link on Twitter or Facebook is not a plan, and this method is also not very effective. There are many reasons for this, but the primary one is that trying to sell any product to the people who follow you on Twitter or have friended you on Facebook is like trying to sell something to people attending a sporting event. Most of them are not interested in what you are promoting and have their mind on something else entirely.

Think about your own behavior on social media. Are you ever thinking about making a purchase while you are there? No, you are thinking about connecting with the people you know and sharing stories and experiences.

Instead, promoting affiliate products requires you to get in front of the people who are most likely to be interested in what you are promoting. This can be accomplished in a variety of ways that I will share with you here.

  • Build a list of people who are interested in your topic
  • Blog about your topic and discuss affiliate products within your posts
  • Write reviews of the products you wish to promote on your blog
  • Add a “resources” page to your blog and include these products
  • Start a Facebook and/or LinkedIn group on your topic
  • Submit articles on your topic to sites like Medium and LinkedIn Pulse
  • Host your own webinars and teleseminars on your topic
  • Create short videos on your topic and add them to your YouTube channel
  • Start a podcast on your topic
  • Write a book on your topic

As you can see, the process of promoting affiliate products to others requires that you connect with people who are most likely to be interested in the topic of these products. This just makes sense when you think about it.

My best advice to you on this is to start writing, talking, and sharing as much information as you possibly can on your topic. Also, learn as much as possible and implement what you are learning as you go along. Once you have had some success with the products you wish to promote, you build credibility as an authority on your topic.

My early experiences with promoting affiliate products were centered around my experience in using and benefiting from the products. That’s when I promised myself that I would only recommend what I used personally and loved, and I have maintained that as my standard for more than a decade now.

When I see others promoting affiliate products that make no sense for their niche or that I do not believe they have purchased and used, I know that they have almost no chance of success on a long term basis, if at all. Instead, make sure to follow the steps I have outlined above and connect with people who will value your thoughts and opinions on a variety of affiliate products. As you begin to create your own products you will most likely feel the same way when people want to be your affiliate. This is my experience now, and I have found that people who are not on my list, have never purchased my products, and who promote products in many niches and on many topics seldom have any lasting success.

As you can see, by creating a plan and a strategy for promoting affiliate products you are much more likely to make sales, develop a relationship with the product creators, and build your business successfully over time.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my Really Simple Affiliate Marketing training course.  Affiliate marketing tips will help you to achieve the success you want and deserve. And be sure to pick up a copy of my bestselling book, Huge Profits with Affiliate Marketing: How to Build an Online Empire by Recommending What You Love.

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Recruiting Affiliates to Help Sell Your Products

 Recruiting AffiliatesRecruiting Affiliates to Promote Your Products

When you sell products online, a great way to get the word out about your offerings is to have an army of people behind you. These people will represent your brand, refer your brand, and encourage people to buy your brand. You can end up with loyal customers, who will eventually do that for free. But, if you want to hurry it along, incentivizing people by recruiting affiliates who will make a percentage of sales to help you promote is the best way to accomplish that. I’ve been a part of this world from both sides since coming online in 2006 and can attest to the importance of this piece of your marketing.


What Are Affiliates?

An affiliate is someone who is a sales person for you. The great thing about an affiliate is that you do not have to pay them unless they make a sale. The way it works is that by using specialized software, that keeps track of sales for each individual affiliate, the affiliate posts links to your sales pages, and when a sale is made via their link they get the percentage promised for that individual sale.

For example, if you’re selling a two hundred fifty dollar product such as an information product, the seller (affiliate) will make commissions, which you’ve set up in your affiliate software to pay. Percentages range from 5 percent to even 100 percent depending on the goals of the campaign and the type of product you’re selling. If you are selling something that causes you to use personal time, you may want to lower the percentage. If you’re selling something that is a digital product that has already used time, you can give a larger percentage. Fifty percent is the standard for digital information products.

So in short, an affiliate is a salesperson who earns a percentage of the price from every single sale that they make using their special link. Recruiting affiliates on a regular basis can significantly increase your bottom line.


Why You Need Affiliates

The best way to make a profit on anything is to sell a lot of it and being that you’re only one person you can only tell so many people about your offerings. But, imagine if you could double, triple, or quadruple yourself by getting other people to spread the word about your offerings? Wouldn’t you do it? The cost of having an affiliate program is minimal. It’s also less expensive than other types of marketing such as placing ads, and what’s most important, if you plan it right, it really works.

  • Increase Your Reach – If you know there are other audience members out there who have not heard of your products and services finding affiliates to help promote your products to their audience will definitely increase your reach and enable you to help more people.
  • Make More Money with Less Effort – While it may seem expensive to pay for a sale when you’re dealing with digital products, remember that your costs do not go up with each additional sale, as they do with physical products. You can give a larger percentage of the price and still end up making more money, with less effort on your part.
  • Grow Your List – Encouraging affiliates to promote you not only increases sales but once someone buys from you, they’re now part of your audience and are on your list. Now that they’re on your list, you can market directly to them the rest of the items in your funnel.
  • Build Relationships – Once your affiliate program gets momentum you’re going to notice some true movers and shakers. These people make the most sales and the most noise about your products. When you notice that, reach out to that affiliate and offer them a special deal such doing a joint webinar, or offering them a larger percentage of sales to encourage them to do even better. You can become quite close to your affiliate people and even get ideas for new products from them if you’re open to it.
  • Grow Bigger Than You – You’re only one person, working from your home office, or your kitchen table. But with affiliates, you can grow a literal army of sales people to promote your products and services making your job one of management and creation rather than just sales. Eventually, you can grow a business that earns multiple six figures for yourself and others.


These reasons are great ones to find affiliates to promote your products. The main point to take away is that you can sell more products with other people doing the work for you than you can sell on your own. While giving out a percentage of profits might seem painful at first, it’s really one of the least expensive options to improve sales. Focus on recruiting affiliates and your online business will prosper. I have been a “super affiliate” for almost a decade, meaning that product creators depend on me to help launch and sell their information products.

Be sure to check out my exclusive training at Really Simple Affiliate Marketing and learn how to both earn income as an affiliate and to get involved with recruiting affiliates for your own products and services.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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