Once people join your list you have an even bigger goal; keep them on your list. Lest you think this to be a monumental task, know that you can learn effective list building strategies to not only keep people on your list but to turn them into raving fans who hang on your every written word. It just takes time, and with consistent practice your list can become the asset you want it to be. Here are the steps I recommend to everyone I work with when it comes to list building for retention and profit.
- Get into the habit of emailing your list every day. Even if this seems like something you do not want to do, give it a try for a full month before making your decision to go back to the schedule you used previously. Remember that we all want to hear from the people we trust to help us to achieve our goals. Mailing daily can help to get you to this coveted position in your prospect’s mind more readily. Of all the list building strategies I teach, this is the most important one.
- Make sure to include at least one clickable link in each of your emails. This tells people right away that you are in business and serious about your niche topic. These links can lead to your blog posts, your products, affiliate products, resources, and other items of importance to them. As long as your links lead to something relevant you are good to go.
- Ask people to reply to your email messages. This serves a couple of purposes. First, it helps to build a relationship between you and your prospect and to strengthen a relationship between you and your current clients. Next, it allows you to start and continue a conversation with them that can lead to other sales when you answer their questions and offer your advice and opinion. And finally, asking people to hit “reply” to your emails helps to ensure that your messages to them will seldom, if ever be marked as spam by their email provider.
- Use your stories to find commonality with your list and to allow them a peek into your personal life. I share stories and my world travels, my life in two cities (the desert of Santa Clarita, California and the beach in Santa Barbara), my family living in Finland, my pets, and my work with non-profits and other charities. Storytelling is one of those list building strategies that will never go out of style.
By now you can see that keeping people on your list is something that is doable. List building strategies are an important part of your ongoing business and these four steps will get you there. Emailing every day, including clickable links within each email, asking people to reply to you, and telling personal stories are effective list building strategies for your business and will lead to list retention and profits. All of this and more is included in great detail in my Really Simple List Building training program.
I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible. Download your Online Entrepreneur Blueprint and get started right away.
Time Effective Content Marketing Strategies for Entrepreneurs
Recently I worked with a small group of entrepreneurs at my Retreat in Santa Barbara. They wanted to know how they could create relevant content for their business websites and blogs without feeling like they were stuck in front of the computer endlessly with the writing process. There are several strategies I teach on this very topic, and we will go into more detail with the top three here. They are original content, curated content, and guest writing.
Writing original content is always going to be one of the best content marketing strategies when it comes to building your business and your brand. You know your topic inside and out and have both an interest and a passion for it that no one else will have. Time management is possible when you schedule out both the topics you wish to write about and the days and times you will sit down and commit to writing. I tend to do this during the early morning several days each week. I keep a small legal pad on my desk so that I always know what I will be writing about. Research time is kept to no more than five minutes for any piece of writing, and the writing is limited to anywhere from three hundred fifty to about eight hundred words in total. Over time you will develop your “voice” so that readers get used to your tone and inflection through your writing.
The second method of content marketing is through something that is referred to as “curated” content. This is content based on someone else’s original writing and then expanded upon by you with your thoughts, opinions, and examples. There are some excellent writers on every topic you can think of whom regularly create content that can be curated. In my business I have used writing from people like Seth Godin and Neil Patel to curate my own articles and posts. They teach and inspire me and I like to put my spin on their work to connect my audience to these new concepts. Everyone wins with curation.
Guest writing is the third method of content creation I will address here. This was first brought to my attention when it was taught to me as “guest blogging” more than ten years ago now. The idea is to trade original articles with people in complimentary niches and industries so that you are all exposed to different audiences over time. This was very intimidating to me when I was first online working as an entrepreneur. The others all seemed so experienced and professional in my opinion, and I was just starting out. When I made the decision to jump in and write something I believed to be of interest it was the best decision I could have made.
By now you can see that there are many ways to honor your time and still create enough content to publish on your sites on a regular basis. Spend some time planning out topics you can include as original content, curated content, and guest written content and see how well this serves you in your business. Content truly makes the world go ’round, and these strategies will help you with managing your time as a content marketer.
I am reminded of a quote from Anne Tyler. “If I waited until I felt like writing I’d never write at all.” Once you learn how to get your writing done in a reasonable amount of time this will make even more sense as a business and marketing strategy.
Content marketing is all about positioning yourself as an expert, continuing to create massive visibility, and building credibility for yourself and your business.