Tag Archives: Successful

Planning a Successful Product Launch

Product LaunchPlanning Your Product Launch

Hardly anything is more stressful than planning a new product launch. But, if you are prepared, do your research, and plan everything out to the letter when things pop up you’ll be ready for it. If you’re ready to work smart, you can have a very successful launch without feeling too overwhelmed.

Do Your Research for Your Product Launch

Like with most things, research has to come first. You need to know everything you can about your customers such as:

  • Who They Are: Create an ideal customer avatar to help guide everything you do in creating products and in marketing products. Spend time getting to know your audience.
  • What Their Pain Points Are: You probably already have a product, but if not, try writing down three pain points and then figuring out how you can solve each one. Pick the best one and make one product for one pain point.
  • Where They Are: Knowing where your audience hangs out can help you devise your marketing plan because this information will inform where you spend advertising money and time.
  • Why They Need Your Product: This goes back to the pain points, but this is a little different because you should write a sentence that phrases how your product benefits your customer. For example, “My customers need my product because they like to save time.”

Once you’ve done your research, you can focus on creating the message. It should be directed toward your audience in such a way that they’ll really want what you the solution or benefits you promise them.

Craft Messaging

Everything always starts with your audience. When you truly target your audience with the message, you’ll use words they like to use, bring to mind the thoughts you want them to think, and the feelings you want them to feel. That can only happen if you do your due diligence and learn as much as you can about your audience on a continuous basis.

  • Problems/ Pain Points & Solutions – Focus on problems and pain point you solve with your offer, in order to create the best message. Your audience wants to know what the benefits are, who you are, why you’re the best person to help them, and how you’re going to do it. Look at this sales page. You can click the image to go to the site directly. This is a good example of knowing your audience’s pain points and solving a problem for them. Plus, the sales page addresses objections, shows science, and more.
  • Make Your Message Compelling – One way to get free marketing from others is to make your messages so interesting and compelling that people not only sign up for your offers but they share them with others. The best way to do that is to touch your audience’s emotions. Tapping into what makes them feel is as easy as figuring out the benefits of your offerings for your audience and telling them what they are.
    • Speak Your Audience’s Language – Learn to speak using the words and terms your audience understands. You want to use their language. When you speak to them in this way, they’ll respond better and trust you more.
    • Write Down Your Purpose – Some people call this a mission statement or a purpose statement. It should be one to three sentences, no more than a paragraph, that will explain what you are doing, why you are doing it and who will benefit.
    • Know the Goal of the Message – When you create a message it should support the mission, the reason for doing it. The goal of the message may be to, get customers to sign up or buy a product. Sometimes there are multiple goals; however, they always support the purpose of creating the item. When you include the goal, people are more likely to take action.
    • Outline Your Messages – Now it’s time to outline the message. Mapping out the message before you get down to writing, or send it to a writer, will go far in helping you stay on topic, create intriguing messages that get customers to take the actions that give you the the results you want.
    • Finally, remember that every single message you send, whether it’s a blog post, a Tweet, or a Facebook Live message, stay on topic and convince readers that this one point is what’s important right now. That way each message stands on its own. Since each work with your mission statement, they all reinforce your branding efforts.This will help to make your product launch a success.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And be sure to check out my popular training course, the Internet Marketing Six Pack.

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Characteristics of a Successful Freelance Writer

How to Become a Freelance WriterHow To Become A Freelance Writer

This is a guest post from the talented and savvy Ron Douglas and Alice Seba.

You may have heard it said that anyone can become a freelance writer. While this may be true to an extent, the ones who make it for the long haul stand out from the crowd. Outside of having writing skills (a MUST), these are the 3 key characteristics that will help ensure your greater success. If you don’t have these skills perfected, there are steps you can take to improve them and we’ve included tips for you below.

Successful Freelancers Stick to Their Schedule

As a freelancer it’s tempting to play hooky. When you’re the boss nobody knows if you’re working or playing. In fact, your client doesn’t really care as long as you get your work done and respond to them promptly. However, as you already know, things happen. If you wait until the very last minute to work on a project chances are that’s the day you’re going to be sick. That’s the day your internet is going to go down. It’s very stressful and often puts you in a situation where you have to ask the client for more time. That’s not a good way to earn repeat business or referrals. Sticking to a schedule accomplishes a few things. The first is that it helps you stay relatively stress free. This is important or you’re going to get burnt out quickly. Your schedule also helps you plan for play time. Finally, sticking to a schedule helps you remain professional. Make sure you schedule your work hours and prioritize client work. Figure out which times of day are your most productive and take advantage of that. And most importantly, don’t take on more than you can manage and make client satisfaction a priority.

Successful Freelancers Know Their Market

It’s very important for you to know your customer inside and out. What do they need? Why do they need it? How can you offer them the best value possible? When you understand your market, your customer, then you can offer them exactly what they need. It makes being a freelancer much easier and more profitable. But more than that, they know how to target their IDEAL CLIENT. The client who is going to be easiest to work with, value your time and pay you well. We include detailed training for you in our WriterHelpWanted membership to help you identify those best clients for you.

Successful Freelancers Actively Market Their Skills

Rather than sitting back and waiting for new clients to come to them, a successful freelancer markets their services and seeks customers and projects. Marketing isn’t something everyone loves to do. However, if you want to make money as a freelancer it’s important to market your services. Additionally, if you enjoy your freelance specialty and/or niche then marketing is actually quite fun. It’s easy to get busy with clients and then forget to continue to market yourself, but marketing is an important part of your business. Make sure you: * Help your client identify the ongoing needs they have for your service and show them how it will help them grow their business. * Ask for referrals and actively follow up with those referrals. * Build relationships with other freelancers, so you can refer work to one another It can be very rewarding to be a freelancer and if you’re already freelancing, you know it can also be quite challenging. Approach your freelance career as if you were creating a business…because you are creating a business. Plan your business. Create policies and procedures. Establish a system of working that balances work and free time. The more professional your freelance business is, the more successful you’ll be.

Want to Write for a Living? 

WriterHelpWanted.com co-founders, Ron Douglas and Alice Seba, recently got together to discuss the 5 obstacles that keep most writer from earning a good living from their writing. Click here to access this eye-opening recording.

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