I was reading Neil Patel’s insightful post on how to influence purchasing decisions and realized that there is still so much I need to learn about this for my own business. Even if you are driving massive amounts of free and paid traffic to your websites, chances are that less than 1% of these visitors are actually purchasing anything from you.

But it turns out that you can actually influence people to make a purchase. Take a close look at this infographic to learn more:

The conclusion is that we can easily influence customer reviews by encouraging customers to leave them for us and by then sharing them on our site. This will quickly increase conversion rates. Also, top notch customer service is a must for each interaction and transaction. Do whatever it takes to do your best for each person and the word will spread like wild fire. These word-of-mouth recommendations provide social proof as to your character and integrity, and you will be able to influence purchasing decisions on a regular basis.