New Rules for Online Marketing 2016
In this latest podcast I discuss my annual New Rules for Online Marketing for 2016.
The most important things to work on are positioning yourself as an expert, increasing your visibility, and building credibility both personally and professionally. I have a variety of methods that continue to work for me, as well as some new ones that you will find extremely helpful.
You must author a book that lets people know who you are, what you stand for, and how you have come to be the business person you are at this point in your life. If you are already blogging for your business, as I continue to highly recommend, then use your blog as the basis of your book. I did this with my very first book – Huge Profits with a Tiny List – back in 2010 and still teach that “blogging” your book is an excellent strategy.
This allows you to organize your thoughts into an outline, to find your voice while you are writing, and to share your very best tips and strategies with your readers. You also have the opportunity to build a list when people opt in to your blog to hear more from you. Use your full name as the domain for your blog because you are the brand first and foremost. Over the years you may change or alter your business goals but your name will remain the same.
Adding a podcast will further boost your visibility and credibility as people begin to find you on iTunes through your keywords. It is my experience that my two podcasts, along with my twelve books brought me the most new business during the past year and a half. People who would otherwise not have found me were able to find me both on iTunes and on Amazon and connect with me through my blogs and other sites. This is huge for business owners and entrepreneurs.
Once you have your blog and podcast set up and working to promote you and your expertise, start speaking locally to let people get up close and personal to hear what you have to say and to ask you more questions. I started doing this at my local Rotary Club back in 2006, and soon I was speaking at other venues and on the radio. Over time that expanded to my being asked to speak at marketing events across the country and throughout the world. Teleseminars are also a form of public speaking and I continue to host these regularly to keep my name and voice at the front of people’s minds.
Now here are some suggestions to keep you moving forward all year long. First, refuse to allow yourself to get bogged down with technology, writing, or anything else. I’ve had help with the technical side of my business from day one, and have saved myself lots of time and grief by having these professionals on my team.
Be objective about your strengths and get help from others to improve in the areas that do not feel natural or intuitive to you. I did this with my writing and have no regrets at all. If I had not made some effort every single day during my first few years in business I would not be a multiple bestselling author right now.
I am reminded of a quote from someone I highly respect as a small business owner. “Treat your business like a business and it will pay you like a business; treat it like a hobby and it will cost you like a hobby.” This has never been as true as it is today.
As you can see, this is all about positioning yourself as an expert, continuing to create massive visibility, and building credibility for yourself and your business. The new year of 2016 can be all that you want and expect it to be, but only if you take the time and make the effort to let people know who you are and what you stand for as a human being. Please let me know if you have further questions on anything I have discussed here in regards to the New Rules for Online Marketing in 2016.
I have also introduced a new feature during these calls. I will always have the latest course or program at my Surprise! link. Check it out and see what I am recommending this week.
Are you already a part my list community and receiving my daily email updates? If not, please give me your first name and primary email address in the form on the right-hand side of this site. If you are brand new to my podcasts, you will be interested to know that this specific training call, as well as all of the calls in my podcast series is intended to teach you and other new online entrepreneurs how to take your business to the next level quickly and effectively, and as a way for me to share my exact methods, techniques, Case Studies, secrets, and advice on creating a profitable and lucrative online business using the ‘multiple income streams’ approach. People on six continents have now discovered that starting an Internet business is the very fastest way to achieve both time and financial freedom, as well as to great success in all areas of your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community.
You will see that each podcast session is first recorded live as a teleseminar, and then repurposed into a podcast to extend my reach to the world. Please join my list (opt in on the right) to be included on these calls, and be sure to introduce yourself and share your site for optimal exposure for years to come! Also, check out my Podcast Show Notes site to see how you can subscribe at no cost to both of my podcasts, and please leave me a review on one or both of them if you are so inclined.
Want to get started earning income online right away? You may now pick up my popular training on winning affiliate contests and other online marketing tips for only seven dollars at Affiliate Contest Secrets. This training regularly sells for $27. Use the discount code CONTEST to bring the price down to $7. This training has been completely updated for 2015 with the latest information, strategies, and Case Studies for you to use in your own business.
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