Category: Online Marketing Tips
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Email Marketing to Increase Your Sales and Conversions
Benefits of Email Marketing There are so many reasons to focus on email marketing for your business, whether it’s a brick and mortar business or a digital one. Let’s discuss some of these reasons so that you can make the most informed choice. It used to be that only huge corporations were able to take…
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Email Marketing: Writing to One Person
Email marketing was not an activity I had any knowledge around when I first came online. I began joining people’s list and receiving their regular emails, but when I needed to start doing this for myself I was at a loss as to how to structure each message. Early on I had started sharing a…
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Public Speaking for Your Business
Public Speaking for Your Business It is said that most people fear the idea of public speaking more than they fear their own impending death. I can speak from personal experience and tell you this was most definitely true in my case. Even though I had been a classroom teacher for twenty years before coming…
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Connecting People for Mutual Benefit
The Art of Connecting People When I attended my first marketing conference in the spring of 2008 there were more than two thousand people in attendance. I knew fewer than a dozen of them and had not met any of them in person previously. To say that I was intimidated would be an understatement. All…
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Positive Attitude: Maintaining This Mindset No Matter What
Maintaining a Positive Attitude I’ve been referred to as a “Pollyanna”, a term taken from the title character in a 1913 novel written by Eleanor H. Porter. This girl was an orphan who insists on maintaining a positive attitude and outlook on life despite her circumstances. There is even something known as the “Pollyanna Principle”.…
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Work Ethics – Inherent, Instilled, or Embraced?
The definition of the term “work ethic” is based on the principle that hard work is intrinsically virtuous or worthy of reward. This is a noble concept, and it goes much deeper than just the cursory thoughts any of us have given it. But the question I am pursuing is whether strong work ethics are…
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Your Sales Offer Funnel – Putting It All Together
Putting Your Sales Offer Funnel Together Meeting the Needs of Your Customers When you put your customers’ needs before everything else, you’ll be able to create a flagship product and all the products or services in between. When you develop an offer funnel, start with the most expensive product or service. You’ll easily see what…
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Types of Content to Serve Your Community
Types Of Content There are many types of content you can create to better serve your community. You may not even think of adding some items into a product package, if it’s not one of the standard items needed. However, often the little odd things draw the most attention. Here are some different items you…
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Doing What It Takes in Life and Business
Are You Willing to Do What It Takes? I regularly share that I spent the first fifty years of my life living in mediocrity. By this I mean that over those five decades I seldom did more than simply exist. Yes, once in awhile I did something over and above what was expected or required…