Category: Online Marketing Tips

Authority marketing, according to direct marketing legend Dan Kennedy, is the act of “deliberately, systematically, methodically establishing yourself as a celebrity rapidly and dramatically, at least to your clientele and target market. Without this you’re asleep at the wheel, ignoring what is fueling the entire economy around you, and neglecting development of a measurably valuable…

Are you familiar with the concept of learning modalities? These are the sensory channels or pathways through which individuals give, receive, and store information. Perception, memory, and sensation comprise the concept of modality. The modalities or senses include visual, auditory, tactile/kinesthetic, smell, and taste. There are three primary learning modalities, including visual, auditory, and tactile/kinesthetic.…

Laurisa White Reyes is a children’s book author and editor-in-chief of Middle Shelf magazine. She is also a mother of five, ages six to twenty, and active in her community. We met when her teenaged son was looking for book donations for his Eagle Scout project, and we soon realized we had much in common…

Online Marketing Tips Podcast Are you new to the world of being an online entrepreneur? Starting an Internet business is the way to time freedom and financial freedom and great success in your life, and you need help to get there quickly. That’s why I started this online marketing tips podcast for my community way…

When I decided to come online in 2006 it was so that I could leave my job as a classroom teacher and real estate broker/appraiser and work exclusively from home. I had no clue what I could do to serve others and build a business around, but I was willing to work hard and learn…

Getting started with a blog for your business is a worthwhile use of your time and effort. Choosing a blogging platform is the first step in getting started. I highly recommend that you go with a ‘hosted’ site, rather than one that is on a free platform. The one used by the majority of people…

You may have seen the movie Field of Dreams, where Kevin Costner builds a baseball field in the middle of the countryside and people come from far and near to visit. This concept of ‘if you build it they will come’ is a romantic one, but does not apply to your business. Probably the trickiest…

In 2009 I started the 30 Day Power Blogging Challenge. The idea caught on and I repeated it two more times before deciding that others should carry on their own version of the Blog Challenge. There are now so many blogging challenges I have lost count. There’s even one for therapists to get them started…

When you become a local celebrity and the world can be your oyster. Recently I had a special dinner with a friend at an Italian place in Santa Barbara called Ca’Dario. The owner is an overnight sensation thirty years in the making, who followed his passion when he came to America to learn the restaurant…