Tips And Ideas To Promote Your Live Streaming Shows
It may seem counterintuitive but in order for your marketing efforts to work and to achieve your goals, you have to make sure that your audience knows about them. You have to essentially promote your marketing channels. The good news is that you’re probably already using many of these promotional tactics and leveraging them for your live streaming broadcast will be easy. Here are some things to think about before you promote your live streaming show.
Use your Tweet It
Both Periscope and Meerkat use your Twitter profile and this makes it easy to leverage this social media channel to promote your periscope. To maximize the connection, update your profile with the date and time of your broadcast. (This also helps you stay consistent with your shows).
For example, if you have a show every Friday at noon, then you can add that to your profile. Additionally, you might share a Tweet the day of your show to tell followers what you’re talking about. And of course, once you’re live, Twitter will automatically announce your broadcast to your followers. Consider also tweeting during the broadcast and afterwards as well.
Countdown On Your Blog
There are scheduling apps that you can use to schedule a countdown to your next live streaming broadcast. You can publish the countdown on your blog as part of your sidebar. You might also schedule your own countdown posts on social media. Schedule tweets and Facebook posts to gradually countdown to your show. For example, “Going live in one hour.”
Tell Your List
Announce your live stream broadcast in your e-newsletter. Tell people what you’re doing and why you’re doing it. Tell them what they have to gain and how they can get involved. And be sure to let them know that they can share the good news with their friends and family. Invite them to share and to check out your new show. When they show up, welcome them and engage. They’ll be more likely to tell others and spread the word.
Announce your next Scope on Facebook and on your blog too. The bottom line is that any marketing channel or tactic that you’re using can become a tool to promote your live streaming shows. If you have an affiliate program, let them know about your new program. You might even invite a few top affiliates to be interviewed on your show. Tell your customers and consider inviting them to participate in a show as well. The more you can get your existing community involved, the larger your live streaming audience can grow. They’ll help spread the word when you promote your live streaming show.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.
