Tag Archives: Content

Repurposing Content to Build an Online Business

Why Repurposing Content Just Makes Sense

When I create content of any type, and that would include written content, audio recording, and videos, it isn’t long before I begin repurposing content into other formats. I’m going to share with you here how to get started with this marketing and content creation strategy for best results in your own online business.

You may be thinking that people do not wish to be exposed to the same or similar content more than once, but I have found that not to be true at all during my decade working as an online entrepreneur. Instead, we all welcome the opportunity to revisit topics again over time, especially in a variety of formats.

You have a different learning style and preference than the next person, and if you are able to consume information in a way that is easier and more enjoyable for you to absorb then you will benefit. And if your business has grown within the last 6 months? If so, there’s a good chance that your content is going to be reaching an all new audience for the most part. Also, I’ve found that if I wait at least six months to share content with my community they are quite receptive to it.

Repurposing content is based on finding evergreen (something that will be relevant for many years to come) content and turning it into a slightly different format to share. For example, repurposing content that was originally created in a written format into audio or video content makes a lot of sense. My personal preference is to consume content while reading and listening to it simultaneously, and many people love this as well. You will want to survey your target audience to see which formats they prefer before you begin repurposing content for them.

Start by reading through your blog posts to see which ones could be put together into a short report with audio or a slide presentation. The best idea is to combine your content into something new that is also more substantial in terms of length. Then get busy repurposing this content and immediately begin distributing it to your community, both as free giveaways and as paid products and courses.

If you make a plan and a schedule for this, you will find that you have more content than you could ever get to over time. Perhaps spending two days a week in content creation and three days a week repurposing content will be the most effective strategy for you. Find a rhythm that works for you and stick with it for at least a month before evaluating what you have done.

As you can see, the idea of creating content and then repurposing it into other formats is a solid business model that can be replicated easily over the lifetime of your business.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. Be sure to take a look at my Really Simple Content Marketing training course to help get you started on how to think like a publisher.

Types of Content to Serve Your Community

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Types Of Content

There are many types of content you can create to better serve your community. You may not even think of adding some items into a product package, if it’s not one of the standard items needed. However, often the little odd things draw the most attention. Here are some different items you may want to consider using. And be sure to take a look at my Really Simple Content Marketing training program if you would like to work with me on this aspect of your business.

Blogs – You can put blog posts on your website, as guest blog posts on complementary influencer’s sites, and even LinkedIn. Make sure that each post is unique, relates to the audience, and has a call to action such as sign up for a newsletter, sign up for a free course; download a checklist, sign up for a free webinar and so forth.

Podcasts – These recordings you can list on your website, iTunes and in other places that inform your audience. For example, let’s say you’re a parenting coach. You may want to do a regular podcast about parenting issues in order to show your expertise. Again, always include a call to action so that listeners are reminded about the newest podcast and informed about your products and services.

Video – People really do love video and today there are tons of ways to offer video to your audience. You can appear in webinars, use Facebook Live, YouTube Live, and other means to create a video for your audience. Even if you don’t want to appear on the video, you can record short how-to videos using a screen recorder like Camtasia to show your audience how to do something that they need to learn that helps solve their problems. Include a call to action to share, subscribe, and sign up for your email list by offering a free checklist based on the video.

Interviews – A great way to create content that attracts your audience is to interview not only clients but also interview movers and shakers in the field. Think of who your audience would like to see you interview and try to get them. You can use a service like HARO, Help a Reporter Out to find people to interview or approach people directly using their contact information on their website. Most people are excited and happy to do interviews if you make it easy for them to do.

Newsletter – A newsletter can be email or even print. You can create one right on your website too. A newsletter usually goes out on a regular basis at a regular time each week or month depending on how you set it up. Also, a newsletter usually includes the same sections each time, for example, a case study, a cool article, a recommendation for a product or service, and of course a CTA for your flagship product. Often, the newsletter provides a way to link to the content you’ve put up since the last newsletter thus bringing readers back to your website.

Email Lists – Each entry point to your list is usually associated with a freebie or product. Choosing that item puts the customer on a specific path and email list according to the item he or she chooses. But the products, paths, and lists should change, somewhat, with each decision made.

For example, if a woman and a man choose the same freebie, each chooses it for a slightly different reason or motivation. If with the next choice, the man picks the “Dad” item and the woman chooses the “Mom” item, the list can be segmented or divided into two additional paths – one for mom and one for dad. This makes it easier for you to market to moms’ needs as well as to dads’ because each is added to a different list, specifically to meet that groups needs.

Mind maps – You can create mind maps that are helpful to your audience and offer them as freebies or even in a package for a small price. For example, any mind map you create for yourself might also be of use to your audience, or you can create some especially for the different things your audience needs to do.

Keywords – You may not consider keywords as part of your content but they are. It’s very important to do keyword research in order to help you come up with additional content ideas. Keyword research is imperative to help you come up with the most relevant content for your audience. Keywords help you align your business with your goals so that you can reach out to your customers in the most effective way.

Reports – One of the types of content that you’re likely familiar with are reports. Reports can be long, short, and even turn into books. A report typically covers one topic in depth or it can be an overview of an entire niche. It’s up to you, but creating reports is a great way to distribute information to your audience both free and for sale.

Surveys – This type of content is a great way to ensure that you get feedback from your audience. Plus, when you deliver the survey, your audience will consider your offerings, if you word the survey correctly and include a CTA (call to action) at the end.

Trends – One way to attract your audience is to find out what’s trending and then create or curate various types of content around that trend. Google trends along with Google alerts can be set up to help you follow trends and stay ahead of your competition.

Competition – Speaking of competition, they’re a great resource for content. If you notice your competition running long-term ads around any topic of interest to your audience, then you can be assured that they’re also making a profit. If you can identify gaps in their offering, you can one-up them and make it even better.

Social Media – This is probably one of your most useful forms of content right now outside of blog posts on your own website. Social media engagement helps build trust with your audience. You should always post a link to any content or information that is helpful to your audience along with a blurb on your social media networks. The idea is to lead them back to your website or sales pages.

Webinars – Another very useful types of content today is webinars. Webinars are honestly the “it” thing today and if you want to be successful online, build trust, build a loyal and engaged audience, find a way to do webinars. There are many software choices are available from Facebook Live, YouTube live, and places like Zoom.com to help you.

This list isn’t comprehensive. There may other kinds and types of content such as apps for your audience to help you connect, engage, build trust, and more. And be sure to read Nathan Ellering’s post on “105 Types of Content to Fill Up Your Editorial Calendar” for more ideas. The important part is that the content is planned with your cornerstone product in mind so that you lead the right audience through your offer funnel. As you fill in gaps, you’ll create more content in different forms. These help acknowledge your audience’s different learning styles. They will also help promote your products and services with the idea of leading them to your pilot product.

Content Marketing vs. Social Media Marketing

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Content Marketing vs. Social Media Marketing

Are you interested in knowing the difference between content marketing vs. social media marketing in order to provide these services for small businesses and entrepreneurs? In order to start and run a profitable content and social media management business, it’s important to understand how content marketing and social media marketing work together as well as how they are different. The best way to understand this is to look at the content marketing cycle.

Content Marketing Cycle

If you do a search on the net for “content marketing cycle” you’ll likely get several definitions about what it is. But essentially, it’s the entire cycle from start to finish involving content from its reason for existing to the results you get. Each part of this cycle gives you as the content and social media manager different options for earning a profit in your business while creating a profitable business for your clients, too.

Research

A lot of research needs to happen for each business that you work with. You’ll need to understand their audience, who their customers are, what customers they want to attract, and how to create useful and relevant content for that audience. This will take knowledge of how keywords work, and how search engines work to help drive traffic.

Many content and social media managers start with creating audience personas for their customers based on the research. They use that information along with product knowledge to create a publication and marketing plan for their clients. This plan will include titles of articles, and plans for videos and more for the client, depending on what type of content the client wants to go with. A mixture is best.

Create

Once they have the information garnered through research and a plan of action, the content and social media manager may create the content themselves or they may outsource it. Once you have a good plan and a content calendar created, it’s easy to outsource. You’ll provide the writer or other creative person, such as audio, video and graphic designers with the information and a deadline, and then you’ll get back the end product that you’ll then use for your client.

As a manager, consider outsourcing a lot of this, because you’ll be able to take on more clients if you outsource the creative parts of the work. Otherwise, you will need to ensure that you have enough time to create the amount of content each business owner needs you to create. Price yourself accordingly.

Optimize

It used to be that content optimization was all about keywords. Today, it’s much more focused on ensuring that the content is created for a specific audience because you want to ensure that trust is built between the audience and the business. That means that you’ll want to ensure that titles have keywords but aren’t clickbait. In other words, every headline you create should not trick the audience into clicking. Understating the intent of the audience helps.

In addition, you want all the content created to be well-made, using proper grammar, spelling, formatting and so forth. You want it to be easily digestible so that the consumer can stay focused and understand the information you’re trying to relay while establishing authority for your client, the business owner you’re working for, all the while ensuring that you create a call to action for every piece of content whether that’s read more, sign up now, buy now or something else entirely. Finally, today a highly optimized piece of content also includes important visual elements such as images that help explain your story.

Publish

Once the content is created, you’ll need to have a plan for publishing it. Most of the content that you create for your client should be published on your client’s online real-estate. The owned assets are most important, such as their blog and website. But, some content will also be published in other places such as Amazon Kindle, or YouTube, Slideshare.net, LinkedIn and as guest blog posts on other people’s sites.

You will also want to establish a good mixture with the most important pieces always being published first on the client’s blog or website that they own. Outside of the blog you’ll need informational pages on the website, newsworthy pieces, sharable social media content, video content, infographics, eBooks, and more that all start with being promoted on your client’s website or blog.

Promote

In some ways, this part of the content marketing cycle should be all in bold because it is one, if not the most, important aspect of being a content and social media manager for another business. This is what is going to get you the most bangs for your buck. Every single piece of content that is ever created and published on behalf of your client must be promoted. The days of just publishing and sitting back to wait for traffic are over.

The way in which you promote content starts with creating content that is specifically made for your client’s audience, is optimized with appropriate keywords, images, and titles, but then is also made available for them to read by promoting across all online channels using social media marketing. If a blog post goes up on the blog, it should then be shared on every social network with a blurb and an image to go along with it to make the audience want to click through it to consume the content.

Measure

One job of a content and social media manager is to keep tabs on the metrics. You’ll use various products to do this, but it usually starts with Google Analytics and native analytics in your social networks. Each time you publish anything, check at least quarterly for the results. You’ll start seeing a pattern after time with content that is getting better results than the others. Promote the content that gets higher results more.

For example, if you discover that your audience engages more with video, start doing more videos. This is the perfect time to understand the 80/20 rule, which states that 20 percent of the work you do gets 80 percent of the results. When you identify that 20 percent that’s getting the results, you will want to do more of that and less of the other things to improve your statistics even more.

Reuse/ Repurpose / Repeat

All this content creation can become overwhelming at times. But the more you learn about content marketing and social media marketing, the more you will realize that you can reuse and repurpose content across all channels. For example, if you have a blog post that is getting a lot of attention why not repurpose it into a YouTube video and vice versa?

When you remember to reuse content in a new format, and repeat what is working, you’ll find that you will become invaluable to your clients because of the results you’re going to get with the work you do.

If you work this hard to create the right type of content, and market it for your clients, you’ll soon become very sought after because you’re going to be getting huge results for your clients. Not only will you feel good about what you’re doing, but your clients are going to come to depend on you for your skills. Understand the similarities and differences with content marketing vs. social media marketing can be a key to building a rewarding and lucrative home business. Learn more about my Really Simple Content Marketing training course.

Connie Ragen Green is an online marketing strategist. Connect with her at ConnieRagenGreen.com

Content Marketing Tips for Your Business

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Effective Content Marketing Tips

In the spring of 2006 I launched what was to become my online business. I was completely new to entrepreneurship and finding my way on a daily basis. Determined to forge ahead, I spent time each day creating content around the topics I wanted to become known for. Even without any formal content marketing tips, this strategy was effective. Within months, Google and the other search engines of the day (remember Alta Vista and Lycos?) were picking up my articles and blog posts and sending me targeted traffic, all at no cost to me.

Fast forward to 2016 and content marketing continues to be one of the most effective strategies when it comes to getting all the clients and customers you want to your online or offline business. In fact, over the past several months I have attended two events on this topic, the Content Delivery Summit in New York City in May and the Content and Commerce Summit in Orlando during September. Finally I understand more fully how employing this strategy can make a huge difference in the bottom line of businesses large and small.

No longer are short articles (less than three hundred words in length) and blog posts enough to drive your business online. These days you want to create content that is relevant, substantial, and irresistible. And think multi-media (written, audio, and video) for even better results. I’ll share some examples of how I do this on a regular basis for my own business.

It all begins with your original idea. Once I have something in my head I think of this as the starting place for my next series of content pieces that will be shared far and wide with my target audience. I then write a blog post to flesh out my idea more fully and then publish it online. This means that my very best writing will first appear on my site, one that I own and control. This is an important part of the process.

Next, I’m ready to begin the process of marketing this content I have created. I stop by a site called “Just Retweet” and offer up a short blurb that will be tweeted out by others to their followers. Then I go over to LinkedIn to share an update with my connections there. While at LinkedIn, I go to their “Pulse” page to share my entire blog post, along with links and images.

Facebook is next on my list, and I will post this to my personal page and my group pages before going to “Notes” to once again share the entire blog post. Keep in mind that I haven’t even reached out to my own permission based database of prospects and clients at this stage of the content marketing process.

And content is not just in written form. I have a YouTube Channel for my business, and post videos with some regularity there. Keep them well under five minutes for best results. And audio works well when you want to share something people can listen to from almost anywhere. Here is an audio link I shared recently, where I was asked to give the Invocation at my Rotary Club: http://iTeleseminar.com/90223149. It comes in at two minutes and thirty-one seconds and as of this writing more than five thousand people have listened to what I said.

Are these content marketing tips starting to make sense for your business?

Content marketing allows you to share more about who you are, what you stand for, and how you can help others through your knowledge, experience, and expertise. I can almost guarantee that your competition is not doing any of this, or at least not in a way that will make a difference. What other questions do you have on this topic of creating content to market yourself and your business?

Check Out My Content Training Program at Really Simple Content Marketing

Repurposing Content to Jump Start Your Success

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Repurposing content you create for your online business through blogging is the ultimate method of jump starting your success. After all, what better reason can you have for creating content regularly than to monetize it in ways that will also serve your target audience? So if you have been writing posts endlessly and are now ready to turn them into a variety of information products, online courses, presentations, guides, and even a book, then keep reading.

The first step is to make an honest evaluation of where you are right now with your blogging. If you are like me, then you have a couple of thousand blog posts that cover the various topics you discuss. But more than likely you are newer to this content marketing strategy of blogging and have fewer posts to choose from. In either case, assess which topics related to your niche you have already written, and from those which ones have gotten you the most traction with your readers.

Next, start brainstorming a list of what your target audience wants and needs from you on your topic. For example, the people who come to me tend to be new or newer entrepreneurs who want to build an online business they can run from home. So my posts are around this topic, and the many topics that come from it after someone gets started as an online entrepreneur. My goal in creating content is to answer questions and solve problems that arise once someone has launched their business.

After that, look at the content you have already created and think about how you can package it into products, courses, and books. My first book came from fifty posts I wrote on this blog back in 2010. Huge Profits with a Tiny List: 50 Ways to Use Relationship Marketing to Increase Your Bottom Line continues to be a bestseller and people from around the world write to me to ask more questions and to share their success stories. My other books also contain material I have repurposed from my live presentations, podcasts, videos, and more.

You may wish to start small by repurposing content from your blog into a short report. Combine three or more posts on a specific topic into a report that would be beneficial and of interest to a segment of your audience. If I were to do this I might be repurposing content I had previously written on the topics of affiliate marketing, content marketing, information products, or small business marketing. This would enable my reader to have more details at their fingertips on the specific area they wanted to focus on and learn more about right now.

The next logical step would be to repurpose the short report into audio recordings, and my podcast is perfect for that purpose. Then I would create a series of videos to close the loop on the different learning modalities.

Now it would be time to present this information in person, either at a local event I’m invited to or to a larger one where I am either hosting, attending, or presenting my information. You can start small with this part of the process, if necessary and then move up to larger venues. I became a public speaker by putting myself out there and being willing to skin my knees in the process. These days it’s difficult to get a microphone out of my hands once I have it. It all gets easier over time.

The final step in repurposing content, in my opinion, is to create online courses with your material. These courses may be taught live at first, and then put into home study for a longer period of time. I call my first live training Season One, then put it into Home Study, and then teach Season Two at a later date. You can see one of my most popular online training courses at Really Simple Content Marketing. Season Three will be coming soon.

Asking people to make a purchase from you is a big step, and a necessary one. Remember that someone must buy something in order for you to earn money. After you do this a few times start offering a membership site for recurring revenue. This allows you to get paid over and over again each month for serving the people who come to you for advice and training. It’s an excellent model, and very lucrative as well.

The best advice I can give you on this important topic of repurposing content is to jump in and get started. The idea of creating content once and then repurposing it over and over again is a solid marketing strategy that will serve you well as an online entrepreneur.

How to Repurpose Your Content into Multiple Formats

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How to Effectively Repurpose Your Content

I’ve been a strong proponent of knowing how to repurpose your content for years now. When I first came online I was not a writer or even a content creator, so when I learned how powerful content creation and content marketing could be it just made sense that I would repurpose that content as well. The results have surprised everyone – including me- as my content continues to be found by people on six continents when they search for any of the many topics I am knowledgeable about in my online business.

I was just reading an article from Christine M Gallagher about 5 Easy Ways to Recycle Your Content (While Still Staying Sane) and she discusses how to take one piece of your content and repurpose it into five different formats. She states:

For busy entrepreneurs, it can often feel like a struggle to consistently come up with new and varied content that we’re told is so crucial to building our Internet empires. However, let me offer you some relief by letting you know that you probably don’t need to be quite as prolific as you think. The good news is, repurposing your content is perfectly acceptable—in fact, it’s vital to your online success.

One piece of content can live on in multiple formats, saving you time, energy and creative frustration. For example, let’s say you begin with content you’ve prepared for an in-person talk or speaking gig or for a live teleseminar given over the phone.”

She goes on to share how that original content can be repurposed into a blog post (where I believe your very best writing should appear), an article (I like to syndicate these on LinkedIn Pulse and Medium), a free short report, a podcast (I’ve been podcasting regularly now since 2011 with two different shows, and with video (my YouTube channel serves as a “lifestyle” review of how I live based on having a global online business).

You can then go on to create newsletters, white papers (an industry term), slide presentations, audios, notes, study guides, checklists, and more. The list of possible types of content you can create, publish, and syndicate is almost endless and only limited by your imagination and desire to spread your knowledge and expertise far and wide. Never before in the history of the world has it been so simple and inexpensive to use these methods and strategies to build a business.

All of this serves to turn you into a content creation machine, and you will discover that your audience consumes this content in the way that is easiest and most comfortable for them. For example, my ideal method of learning is to read while listening, so if someone creates a recording of a short report I will read and listen simultaneously for best results.

Spend the time now to learn how to best repurpose your content, and then benefit from being able to say that people see you everywhere on the Internet. This single strategy has grown my business more than any other and helped me to get my message and information out to the world in a way that serves my business and the tens of thousands of people with whom I can then connect.

What questions do you have when it comes to knowing how to repurpose your content?

Content Creation Marketing for Small Business

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Content Creation Marketing for Small Business

I was reading a post by Ron Tester, small business marketing expert at Do This Not That Marketing, and in it he shares eight trends of content consumption that are noteworthy. I would like to elaborate on his fifth trend, the need for content to be multimedia in nature:

“Content Needs to Be Multimedia — Video, infographics, images, audio, eBooks, articles, blog posts and more should all be used together to create a storm of new content that works together to promote the products and/or services that you want to promote. Content can still be repurposed into new forms, but you need to put a unique spin on it. This is such an important trend, even I am creating videos. Believe me, I wouldn’t be doing it if people weren’t wanting it.”

Read this over a couple of times to make sure you understand the power of Ron’s words here.

I couldn’t agree more and would like to include one of my “lifestyle videos” from my YouTube channel to show how I use video to get my message out to the world.

I also repurpose my posts into articles, audio trainings, podcasts, and short reports on a regular basis. I learned while working as a classroom teacher that people have different learning styles, and I have kept that in the back of my mind over this past decade that I’ve been an online marketer and entrepreneur. Think about how you can use audio, video, and other types of written content to share and promote your products and services.

Content creation marketing for small business is a worthy endeavor and must be implemented regularly for best results. Learn more about the small business marketing course taught by Ron Tester and myself and join us in the member’s area.

Content Creation Marketing to Build Your Business

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When I came online in 2006 I had no idea that I would need to become a content creation marketing machine in order to be successful as an online entrepreneur. I was not a writer, and the very thought of writing a two hundred fifty word article to submit to the article directories terrified me. As a former classroom teacher I thought that I would be judged by what I published on the Internet. But I was determined to succeed and began writing an article every single day to get into the habit of writing. I even challenged myself to write one hundred articles in one hundred days…and accomplished my goal within seventy-eight days!

Recently I was reading a post by Pam and Dexter Montgomery. Their post, Create Content That Clients Value! made some excellent points.

“Content Should Be Easy To Understand

Whether your content is a blog post, information product, or podcast it should be easy to understand. If your product is in writing, it should also be easy to read. A few key ways of making your writing easy to read and understand are to:

Use one main theme per content piece

Use subheadings to break up your points

Use simple formatting like bullet points, numbers, and short paragraph

Content Should Be Conversational

When you are creating your content, remember to use your personal and unique voice. Write content as if you were talking to a trusted client with whom you have developed a deep relationship. Write and talk like you are having a conversation with a peer or a really good friend. To accomplish this goal, that means you will not be using industry jargon. You will also clearly explain any new concepts that you introduce.”

I especially like what they say about remembering to use your personal and unique voice. People have told me that when they read my daily email messages they sound like me. I take this as a great compliment in that I always want people to find me approachable, even if that is virtually. Content creation marketing is your opportunity to allow your community to hear your voice and receive your message through your content.

Be sure to check out my training course on Really Simple Content Marketing if you would like to pursue content creation to build your business.

Content Curation Marketing to Grow Your Online Business

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Content Curation Marketing

I first heard about content curation from my good friend and colleague Marlon Sanders back in 2010. He was sharing his results from a course he was promoting on this topic, and frankly, I didn’t get it. It was my mistake not to spend some time discussing this with him to learn what he knew that I did not. Eventually I understood the concept and now content curation marketing is a regular part of my online business strategies.

Recently I was reading an excellent post from Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. His post, 5 Tips for Great Content Curation, really got me thinking about this important topic. In in he shares his five best practices for content curation marketing:

“If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.

1. Be Part of the Content Ecosystem

Be part of the content ecosystem, not just a re-packager of it. Often, people think of themselves as either creators or curators as if these two things are mutually exclusive. What a curator really should do is embrace content as both a maker and an organizer. The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings.

2. Follow a Schedule

Audiences expect some regularity, and they’ll reward you for it. It doesn’t need to be a schedule that you can’t keep up with. If you want to curate three new links a day, and write one big post a week, that’s a schedule. Make sure to post at the same time each week. This is so readers know when to expect new material from you. Consistency and regularity will also bring you new users, and help you grow a loyal base of members who appreciate your work. A good example of someone who gets why a schedule makes a difference is Jason Hirschhorn via his MediaReDEF newsletter. He never misses a publish date.

3. Embrace Multiple Platforms

It used to be that your audience came to you. Not anymore. Today content consumers get their information on the platform of their choosing. That means you should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook. And don’t leave out established sites and publishers. If your audience hangs out on a blog, you may want to offer that publication some guest posts or even a regular column. Essentially, you have to bring your content contributions to wherever your readers may be.

4. Engage and Participate

Having a voice as a curator means more than creating and curating your own work. Make sure you’re giving back by reading others and commenting on their posts. A re-tweet is one of the easiest ways to help build relationships with fellow bloggers and curators. And your followers will appreciate that you’ve pointed them to good content. One word here, I never hit an RT without clicking through to read what I’m recommending. You can also lose followers if you don’t put in the effort to recommend material that you really think merits their attention.

5. Share. Don’t Steal.

Take the time to give attribution, links back, and credit. The sharing economy works because we’re each sharing our audiences, and providing the value of our endorsements. If you pick up someone’s work and put it on your blog, or mention a fact without crediting the source, you’re not building shared credibility. You’re just abusing someone else’s effort.”

The first and second of these “best practices” resonate with me the most; think of yourself as more of a publisher of content and then it doesn’t matter who wrote it originally, as long as you give proper and due credit when it was someone else’s idea. Also, sticking to a content curation marketing schedule will ensure your readership never goes more than a week or so without receiving additional content from you.

When I began teaching my Really Simple Content Marketing training course I made sure to spend enough time on content curation marketing so that my students would be able to get their content up and published with ease on a regular basis. Once you get into the flow of curation you’ll never want for content and people will think of you as an authority on your topic. Also, an added bonus is that they will tell you they see you “everywhere” on the Internet.