Tag Archives: Funnel

Your Sales Offer Funnel – Putting It All Together

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Sales Offer FunnelPutting Your Sales Offer Funnel Together

Meeting the Needs of Your Customers

When you put your customers’ needs before everything else, you’ll be able to create a flagship product and all the products or services in between. When you develop an offer funnel, start with the most expensive product or service. You’ll easily see what you should create for your audience that will lead them to the most helpful and expensive product or service.

After all, it’s a lot easier to provide people with something they already want, than to convince them that they need something you already created without studying your audience. A deep offer funnel will make most of this almost seem automatic once it’s set up. Identifying where your audience is in the buying cycle and delivering content, products, and services to them right when they need them will make it seem like child’s play.

Of course, it does take some work to get started.

 

Putting it All Together

Create your sales offer funnel by knowing your audiences’ needs, motivations, and buying cycle. This will enable you to create your flagship product or service, and then all your other offerings will stem out from there. Based on your products and services you’ll need to create landing pages for each offering, plus an email list for each as well.

Create the flagship product and then a couple midrange products along with freebies or entry-level products each with an email marketing series. Remember, you can reuse and repurpose content for each list as long as it makes sense. So, for example, let’s say you have 10 short mini-courses loosely based on your flagship product of a 52-week course with one-on-one coaching.

Each of these 10 courses offers an entry point into a new list. Each list needs to be separate so that you can ensure the messages make sense but the message is to get the next product down the funnel until they approach your flagship product. Segmentation is important because you don’t want to confuse your audience.

You don’t want to tell people who just signed up for mini-course 1 to sign up for it again, instead, you want to promote mini-course 2 or you might want to promote your webinars that promote your flagship product or service. But, you can re-word the messages to fit with each list accordingly.

If you use your autoresponder software to its full potential you can actually set it up so it automatically moves someone from one list to the next based on whether they answer your calls to action or not. Tip: Good software to consider using is Aweber. These all offer you the ability to segment lists in a way that works for your business and needs.

Once you have created these products that offer new entry points into your sales offer funnel, using your website as the hub for all your products, services, and in-depth information, you can use social media as a way to push it out to others, to build relationships, and get attention. Once it’s set up, it’ll be practically automatic and all you’ll have to do is curate and add new content occasionally based on the season, the trends, and the issues of the day. And, with each new product you create, you make it easier for your audience to find you and learn about your flagship offering as long as you’re staying on brand and on message.

 

Getting Started

Now it’s your turn. What is your flagship product? Don’t worry if it’s not even created yet. You can create it as you go. Consider that a 52-week course only needs to be created one week at a time. That’s exactly how we created the popular Lights Camera Massive Action 26 week training program. But, you can still make the sales page now, and then use that information as a jumping off point for the rest of your midrange, low price and entry point products and services. As you build it out, you’ll soon realize that your sales offer funnel has and will continue to explode your business in ways that you never thought of before.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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Creating Your Sales Offer Funnel

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Sales Offer FunnelWhy Do You Need A Sales Offer Funnel?

Your job is to create the right information and content to lead your audience from awareness to purchase. A great way to do that is through creating a sales offer funnel. You’ll match each stage of your audience’s buying cycle to the content that helps them become a paying customer or to move through your funnel, buying more expensive products or services.

 

Planning an Info Product

One of the best ways to get people to sign up for your list and get into your funnel is by creating an information product. The best way to plan any information product is to figure out at least one problem that you can easily solve for your audience. The information product can be a longer report, a short report, a checklist, or something else that is useful for your audience.

Everything starts with knowing who your audience is, where they hang out, what they do, and what they want or need. You could start with a small item as a freebie opt-in, building up to the most expensive products and services. However, there is an even better way to create your entire offer funnel fast.

Once you have done the research about your audience, you know who they are, what their pain points are, and how you can solve their problems then you can actually build your offer funnel backward. Instead of starting with the smallest thing first, start with the biggest most outrageous expensive product or service that you can offer then tiered down to the least expensive item or freebie after the fact.

 

Identify Your Most Expensive Product First

Depending on your niche, start by writing down what your most expensive product or service will be. It will help to write it all down as if you’re going to create a sales page. Choose what the price point will be for this most expensive product or service and all the benefits of it to your audience.

If you already have a super expensive product or service such as a long-term, one-on-one coaching package, start with that. Because everything you do is designed to get more of your audience into your one-on-one flagship product or service. When you start from there you can easily create the less expensive products and opt-ins that will most fit with this audience.

 

Identify Lower Priced Products that Work with Your Most Expensive Product

Now look at any lower priced products that you have that fit in with your flagship product or service. If you don’t have any, you’ll need to create them as they fit in with the buying cycle of your audience. For example, your flagship product is a $10,000 dollar a year group coaching with one-on-one coaching options mastermind. What can you find or create that will appeal to and help your coaching clients? Items like checklists, Facebook Groups, webinars, courses, training, information products and more can all fit into your sales offer funnel as long as they make the audience curious about the flagship product.

 

Identify Free Content/Gifts That Leads to Increasingly Higher Priced Items

Finally, you can fit in freebies that attract people to your flagship product or your lower-priced products too. These might be free webinars, blog posts, infographics, eBooks, small reports, case studies, interviews, and more. As long as it’s of interest to those who would want your main product you can use it. For example, keep in mind you want people to join your flagship coaching program mentioned above, you might offer content that explains why coaching can work using case studies to prove your point.

 

Forms & Formats of Products & Services

Let’s look at some potential formats of different levels of products and or services to help get your creative juices flowing. Your most expensive product has a format, as do your other offerings. Some products include a combination of formats. This is just a potential example for you to use as a guide.

 

Most Expensive (Flagship) Product

Offer: Group coaching, with one-on-one coaching possibilities, as well as a membership website that offers a lot of materials and lessons. Your price is $10,000 a year and includes all the bells and whistles. Your exclusive clients get access to all your checklists, mind maps, infographics, lessons, courses, information products, group chat, group discussion board, weekly webinars, weekly Q & A, a one hour one-on-one call each week and daily email access and discounts on live events and other products that might be of interest to the audience.

My Flagship product is my Internet Marketing Six Pack training course, even though I also offer a Mastermind group through the Online Marketing Incubator program.

 

Mid-Range Product

Now that you have your product, you can easily identify mid-range products that will solve a problem or two for your audience, while also make them want more. A great mid-range item is an information product that solves one of your audience’s problems. For example, if you’re a business coach, you might offer a course on branding, content planning, or social media marketing. Essentially, you can take one small part of your cornerstone product and make it one of the mid-range products you offer. Say that one of the things you help your clients do is choose a business name. You might offer a short course on naming your business.

 

Intro Product

When you figure which items you’ll offer in the midrange area, then you can identify the intro products to offer your audience as a part of your sales offer funnel. Intro products can be low priced or free products. Anything that requires an email address to opt-in will work great here. Webinars, teleseminars, podcasts, social media posts, Facebook live, YouTube videos, free eBooks or reports, checklists, and so forth all make great intro level products and services as long as they offer a taste of what’s in the flagship or mid-range product or service offerings. Let’s say you have a mid-range product that is a six-week course on branding. You can offer a free branding checklist to collect email addresses and market that mid-range product and the flagship product to the people who signed up.

 

Free Products

While some of your intro products may be free, there are things that you may not consider free products. Blog posts, social media posts, guest posts, images, and other things can be also being thought of as products. But, if you have a good grasp of what you can do and what is possible, it’s going to be a lot easier to figure out what you need to offer your audience in terms of tools and free information. For example, I offer many Special Reports at no cost whatsoever and these serve me well in my business.

Your product generally will be a combination of all of these types of content and services. One way to figure out what you can offer in every step of your sales offer funnel is to conduct a content audit. When you find out what you have, and what you need, you can fill in the gaps.

 

I’m Connie Ragen Green, an Online Marketing Strategist, bestselling author of more than a dozen books, international speaker, and Mentor. I would love to connect with you to see how we might work together in the future.

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Planning Your Sales Offer Funnel

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Offer FunnelPlanning Your Offer Funnel

If you want to be successful in your business and marketing, it’s important to learn about offer funnels so that you can automate the process by which you create awareness, gather leads, and follow up with prospects so that you can seamlessly increase sales. The offer funnel is what you pull people through as they go through the buying cycle.

It works like this: You give away a lot of content given away freely such as blog posts, social media updates and so forth, which will lead people to sign up for a free or low-cost product which requires the customer to opt-in providing their email address.

Once the potential customer signs up, then your email messages will lead them through the funnel until they get to your highest cost products and programs such as continuity programs and high-level one-on-one services.

 

Parts of the Offer Funnel

Let’s take a closer look at the offer funnel. But first, you need to understand your audience’s buying-cycle, which your offer funnel should closely match. The general buying cycle goes right along with the offer funnel. The customer first needs to realize they have a problem, start searching for information about the problem, and then they’ll identify some solutions and then choose between them.

Awareness

At the top of the offer funnel is awareness. Your leads will come in via the free content you put out online. You’ll work on branding efforts through blogging, social media, advertisements, organic search, and SEO to attract potential leads to your website. These things will bring your audience to you. All you have to do is describe their problems, educate them about them, and yourself, and the solutions you can provide to them while maintaining a consistent brand using different types of content.

Leads

At some point during the awareness phase of buying your audience will potentially take some of your offers that will get them on your list. These people are considered leads. At this point, you can offer checklists, eBooks, short reports, and helpful solutions that solve one problem for the audience member. This may occur with opt-in offers and sales pages. You will start sending information to your leads to get them to become prospects. The types of content you might use to get people on your list are webinars, checklists, and anything that your audience will use and trade their email address for.

Prospects

A prospect is someone who has already proven to want what you have to offer because they signed up for your opt-in above. Now, depending on what opt-in they signed up for because you may have many entry points, you’ll send them email follow-ups and higher tier offerings including upsells, down sells, and cross-sells. You’ll send content to them that nurtures the prospect so that they become a paying customer. Content that can nurture prospects and encourage sales includes small reports, case studies, how-to articles, videos, and webinars. This is where segmentation comes in. You’ll need to send the right content to them at the right time.

Sales

Eventually, a percentage of your prospects will move all the way through your offer funnel buying your continuity plan, higher priced products and services and more. The content you provide to your audience needs to be designed to encourage them to buy more of what you offer due to the solutions you provide. This content will make your customers feel loyal, part of the group, and special.

 

As you can see, an offer funnel is a very powerful way to weed out unqualified leads, get the attention of your ideal audience, and gently encourage your prospects to become customers. It doesn’t need to be pushy, or even sales like. You can simply use content, and solutions, to help your audience achieve their goals.

I’m Connie Ragen Green, an Online Marketing Strategist, bestselling author of more than a dozen books, international speaker, and Mentor. I would love to connect with you to see how we might work together in the future.

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