Tag Archives: Sell

Authors and Information Marketers: Sell eBooks Online

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Sell eBooksHow to Sell eBooks Online

An eBook is an electronic version of a book in print. Long before Amazon created the Kindle readers, people decided to sell eBooks on the internet. This was so that readers could have a copy in their hands within seconds instead of having to wait until the paperback or hard cover version was available at their local bookstore or arrived through the mail.

The idea and implementation of books consisting of electrons being sent through cyberspace from one person to another was appealing from the very beginning. If you chose to print out your eBook that was always an option. If reading the book on your computer screen was more comfortable, that was an option as well. And finally we had smart phones and tablets, so if reading on a smaller device was of interest to you it was also there.

I can remember almost a decade ago now meeting a friend for lunch. Under his arm he had a file folder which contained the printed out copy of an eBook he had purchased online. The topic was “restless leg syndrome” and he had purchased it for a friend who was struggling with this condition. He had paid twenty-seven dollars for it and felt like it would be worth every penny in alleviating some of the agony of his friend’s situation. This was excellent research for me in terms of what the purchaser of an eBook might be thinking when they consider the product being offered on the Internet.

But what about the marketing possibilities for eBooks versus printed ones or even those on Kindle? Could you sell more copies of your book and ultimately earn more income using this mode of delivery? In many cases, yes.

Many of us continue to sell eBooks on various topics. We set them up on a “stand alone” website with its own domain name. The download is available immediately after someone purchases and is protected in a membership site to deter buyers from sharing the content openly.

Remember that you cannot use this model if you are simultaneously going to sell your eBook on Amazon through their Kindle Select program. There are strict rules about this. What I am recommending is that you sell your eBook yourself first and see how well it does. You can typically sell it for twenty dollars or more, whereas on Amazon the pricing will be less than ten dollars for best results. Niche topics may even do better on your own site than they would on Amazon, regardless of the price.

Becoming an author is a worthwhile goal. Selling many copies of your work over the years can be challenging, but if you sell your eBook online on your own site you may be pleasantly surprised at your results. Learn more about marketing eBooks and see where this can take you.

My friend and colleague Jim Edwards has the most complete and professional training on how to write, market, and sell eBooks on any topic. This training will teach you everything you need to know from start to finish and is priced so that everyone is able take advantage of Jim’s knowledge and expertise. Take a look and decide for yourself.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future. And please be sure to check out my popular training on affiliate marketing.

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Recruiting Affiliates to Help Sell Your Products

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 Recruiting AffiliatesRecruiting Affiliates to Promote Your Products

When you sell products online, a great way to get the word out about your offerings is to have an army of people behind you. These people will represent your brand, refer your brand, and encourage people to buy your brand. You can end up with loyal customers, who will eventually do that for free. But, if you want to hurry it along, incentivizing people by recruiting affiliates who will make a percentage of sales to help you promote is the best way to accomplish that. I’ve been a part of this world from both sides since coming online in 2006 and can attest to the importance of this piece of your marketing.

 

What Are Affiliates?

An affiliate is someone who is a sales person for you. The great thing about an affiliate is that you do not have to pay them unless they make a sale. The way it works is that by using specialized software, that keeps track of sales for each individual affiliate, the affiliate posts links to your sales pages, and when a sale is made via their link they get the percentage promised for that individual sale.

For example, if you’re selling a two hundred fifty dollar product such as an information product, the seller (affiliate) will make commissions, which you’ve set up in your affiliate software to pay. Percentages range from 5 percent to even 100 percent depending on the goals of the campaign and the type of product you’re selling. If you are selling something that causes you to use personal time, you may want to lower the percentage. If you’re selling something that is a digital product that has already used time, you can give a larger percentage. Fifty percent is the standard for digital information products.

So in short, an affiliate is a salesperson who earns a percentage of the price from every single sale that they make using their special link. Recruiting affiliates on a regular basis can significantly increase your bottom line.

 

Why You Need Affiliates

The best way to make a profit on anything is to sell a lot of it and being that you’re only one person you can only tell so many people about your offerings. But, imagine if you could double, triple, or quadruple yourself by getting other people to spread the word about your offerings? Wouldn’t you do it? The cost of having an affiliate program is minimal. It’s also less expensive than other types of marketing such as placing ads, and what’s most important, if you plan it right, it really works.

  • Increase Your Reach – If you know there are other audience members out there who have not heard of your products and services finding affiliates to help promote your products to their audience will definitely increase your reach and enable you to help more people.
  • Make More Money with Less Effort – While it may seem expensive to pay for a sale when you’re dealing with digital products, remember that your costs do not go up with each additional sale, as they do with physical products. You can give a larger percentage of the price and still end up making more money, with less effort on your part.
  • Grow Your List – Encouraging affiliates to promote you not only increases sales but once someone buys from you, they’re now part of your audience and are on your list. Now that they’re on your list, you can market directly to them the rest of the items in your funnel.
  • Build Relationships – Once your affiliate program gets momentum you’re going to notice some true movers and shakers. These people make the most sales and the most noise about your products. When you notice that, reach out to that affiliate and offer them a special deal such doing a joint webinar, or offering them a larger percentage of sales to encourage them to do even better. You can become quite close to your affiliate people and even get ideas for new products from them if you’re open to it.
  • Grow Bigger Than You – You’re only one person, working from your home office, or your kitchen table. But with affiliates, you can grow a literal army of sales people to promote your products and services making your job one of management and creation rather than just sales. Eventually, you can grow a business that earns multiple six figures for yourself and others.

 

These reasons are great ones to find affiliates to promote your products. The main point to take away is that you can sell more products with other people doing the work for you than you can sell on your own. While giving out a percentage of profits might seem painful at first, it’s really one of the least expensive options to improve sales. Focus on recruiting affiliates and your online business will prosper. I have been a “super affiliate” for almost a decade, meaning that product creators depend on me to help launch and sell their information products.

Be sure to check out my exclusive training at Really Simple Affiliate Marketing and learn how to both earn income as an affiliate and to get involved with recruiting affiliates for your own products and services.

I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.

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