Learning How to Create an Autoresponder Series

When is the last time you reviewed your autoresponder messages? While it’s great that you can simply “set it and forget it,” if you don’t take the time to review your results, you’re very likely leaving money on the table.

And if you don’t have a solid autoresponder series in place, you’re definitely missing out!

Start by considering why your subscribers joined your list in the first place. What was the offer she opted in for? Your autoresponder sequence should build on that, leading naturally from one offer to the next while providing additional value.

For example, if you offer a quick start guide to Facebook advertising as your opt-in incentive, then in your follow-up emails you can add value and build your passive income by:

• Sharing resources for graphics—both free and paid
• Reviewing a course you took on advertising
• Sharing copywriting tips and a link to a great book about the subject
• Providing case studies about your success with ads, with an offer for a full-training program
• Detailing your opinion on a new tool, such as a retargeting pixel manager

All of this content is a natural follow-up to the guide your readers initially opted in to receive, so it’s welcome information for them, as well as an opportunity for you to earn some passive income by including affiliate links.

If you don’t yet have an opt-in offer on your website, you can create one in just a few hours. It doesn’t have to be complex or even comprehensive. In fact, short content often makes a more compelling offer, so consider:

• Checklists
• Worksheets
• Mindmaps
• Resource guides
• Audio or video replays

If you’re lacking for ideas or content, check out some PLR (private label rights) content from Coaching Sticky Glue or Lead Magnets as a starting point. This can be quite helpful whether you’re a new online entrepreneur or a seasoned marketer. Then all you need to do is drive traffic to your free offer. What could be easier? (Or more passive!)

Knowing how to create an autoresponder series and then actually setting it up is invaluable to your business. What are your thoughts on this topic?