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Get Started With Live Streaming

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Get Started with Live StreamingHow To Get Started With Live Streaming

It’s interesting to know that to get started with live streaming is the same process as getting started with blogging, social media, email marketing and any other marketing tactic. The first steps and the last steps are generally the same.

What is Your Goal?

What do you want to accomplish with live streaming? Remember it is a good tool to increase engagement, drive traffic, increase awareness and build a list. Decide, in advance, what you want to accomplish.

Where is Your Audience?

Because there are a few different live streaming applications to consider, and more likely to be released, it’s important to know who you’re marketing to. Identify your audience and then you can move onto the next step to get started with live streaming.

Research Your Live Streaming Options

You have your goals and a good understanding about your audience. Now it’s time to compare your live streaming options and choose the one that best fits your needs. In addition to choosing the one where your audience most likely hangs out, also remember to look at the user interface, reviews, and growth. Make sure the channel you choose is one that best matches your needs and goals.

Plan Your Content

Create a content plan that supports you for the next few months. Decide not only what you’re going to live stream but also when and how long.

Sign Up

Sign up with your chosen live streaming channel and work through the settings including your bio, your photo and the name of your show.

Promote It

Start promoting your new live streaming show. Get the word out before your first show.

The last step is of course to host your first live streaming show. Make sure that you have fun. Learn from the experience and move forward. Each show will be better than the last. You may find that live streaming is the best marketing tool for your business.

Live streaming is a great way to interact on a personal level, provide exceptional content, and engage your audience. The internet marketing world is getting more social and more interactive. Leverage it and get started with live streaming now and ride the wave of this new technology.

I’m Connie Ragen Green, an online marketing strategist, bestselling author, and international speaker. Let’s connect to see how I may serve you in the near future.

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Live Streaming for Business: 5 Ways to Get Started

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Live Straming for BusinessLive Streaming for Business: 5 Ways to Get Started

You may already know that live streaming is a new and potentially powerful form of content. It provides an engagement and interaction that until now was limited to face to face conversations. Now, instead of having to host a live event, you can stream live online. The possibilities of how to leverage this content form are endless. To help you get your creative wheels turning, let’s talk about five general ways to use live streaming for business regularly.

  1. Interviews

Interviews are a great way to help boost your own credibility and authority while providing value to your audience. Imagine a crafting blogger being able to live stream an interview with Martha Stewart or a self-help marketer interviewing Oprah. Instant credibility and notoriety, right?

You can also leverage the audience of a relevant business owner to help grow your following. For example, a personal trainer might interview a health food expert. The health food expert gets exposure to your audience and vice versa.

Interviewing customers is another option. You can do a sort of live case study to show how your product or service solves problems.

  1. Live Events

It’s entirely possible to host a live webinar via a live streaming application. You can create a webinar format for the show and use the time to solve a problem, provide information, and drive viewers to take a specific action. This is a fun way to launch new products or services. It’s also a great way to build your email list and make sales.

  1. Demonstrate Products

Live streaming is a prime opportunity to demonstrate how to use your products. Whether you sell one product or dozens, you can show people in real time how to use it and answer their questions as you go. Don’t forget to include a “buy” link and call to action.

  1. Question and Answer

Consider hosting the occasional question and answer broadcast. Announce the broadcast and then start collecting questions. It’s a good idea to start the show with a few questions to get the ball rolling. You can then take questions from the audience. Keep a few additional questions aside just in case you experience a lull and want to keep providing information.

  1. Trainings

Remember that Periscope allows you to host private broadcasts, right? This is a great opportunity to host trainings and use live streaming for business. You can train staff members, you can hold meetings, or you can train new customers on how to use their product. The latter is particularly helpful if you sell or market technology.

These five ideas are really the beginning of what’s possible. Start brainstorming options today. Who could you interview? Who might you partner with to host a live stream together? What questions can you answer via live streaming and how can you provide entertaining and informative content with this technology?

Live streaming for business just makes sense, and I hope these five ways will help you to launch this medium into your business quickly.

Connie Ragen Green is an online marketing strategist. Connect with her at ConnieRagenGreen.com

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