Traffic Archives - Marketing Tips

Social Media Traffic

Social media traffic is a huge part of how people find me and my websites. So let’s get back to something super simple. And since you’re already blogging the biggest chunk of work is something you only need to do once. Our task right now is to make sure it is easy to share our updated (and new) content via social media.

When we talked about images, I asked you to think about what social media sites are most important to you. Where is your traffic coming from? Where are you finding your target audience? Where are you making money? These are the social media sites you want to focus on here as well.

I’m sure you’ve seen plenty of blogs that have a big huge list of social share buttons at the bottom of their post. Chances are all those buttons aren’t doing much good. Instead focus on your main two to three social media sites and make it easy for people to share.

Do you get a lot of traction from Twitter? Make sure you make it easy to tweet out little key snippets of text from your posts. Get good results from Facebook and have your content shared around? Put a big Facebook button on those posts. Do a lot of new readers and customers find you via Pinterest? Make sure you have pin buttons on all images and pay close attention to the alt tags on your images. The alt tags will become the default description for your pins. So be descriptive and inviting. Try a few different types of calls to action and see what gets you the biggest click through rates.

Let’s break it down. There are two different types of work you’ve got to do here. The first is to make sure you have the share buttons in place you need on your blog.

The second part is to pay attention as you create or revive your blog posts. Make sure your alt tags are descriptive for Pinterest. Make sure you pick good tweetable quotes for Twitter. And make sure your images and descriptions do well in Facebook. If you don’t like the text Facebook auto pulls from your posts, try adding a different one in the meta description box in WordPress.

Got it? Great – go do that for your blog and the blog post you’re reworking right now and I’ll meet you back here when you’re done.

Driving Traffic

Now comes the exciting part. Everything is updated and ready to go. If you haven’t already done so republish or hit safe. Go look at your post and make sure everything looks the way you want it to. Try the links. Are they all working and are your affiliate links tracking ok?

Great. Now it’s time to get the ball rolling and give the post a little head start to get some traction.

Change The Date

Change the publish date to today’s date so your post shows up on the home page on your blog and gets send out via RSS feeds. This alone will get some traffic coming to the new post and people may just share via social media etc.

Share on Social Media

Speaking of which… now is a great time for you to send out some of those social signals and make sure the stuff starts to get shared around on your best social media sites. Go ahead and pin your images. Then go back and re-pin it to one or two of your favorite group boards as it applies.

Share the post on Facebook, to your personal profile, pages you manage and groups as well. Don’t spam, but share it freely where it is welcome.

Don’t forget to tweet it a few times today as well. And work your mojo on whatever other social media sites you participate in.

The idea here is to get the traffic rolling and get things started. From here it will spread around. Some posts will do great and get you a bunch of traffic for a while, others may not. But they may surprise you a few months down the road. The key is to get the ball rolling and spread the word about your revived post. If nothing else, it will make sure that Google quickly indexes the changes. And you might just pick up a few new readers along the way.

Are you familiar with the concept of learning how to borrow traffic to your websites? Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they will say “more traffic”.

You need traffic to build an email list.

You need traffic to make sales.

You need traffic to fill your coaching programs.

So the big question is, where do you get all that traffic?

Sure, you could used paid advertising, but if you aren’t careful, you might just fill your list with less than ideal prospects, and that will do nothing for your sales. This can also be expensive when you are just getting started. You could also focus your time and energy on search engine optimization, but unless you have years to build your business (and who does?) then SEO should not be your top choice.

Good thing you have other options.

Be a Guest

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

By guest posting on other coaches’ blogs, you can “borrow” some of their traffic.

You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:

Create custom content designed with your host’s unique audience in mind
Provide stellar value with actionable ideas and strategies not found everywhere else
Inject your personality so those new to you will instantly connect with you
Offer a compelling reason to click through to your website or blog for more information

Partner Up

No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.

Here’s how it works.

You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
Install an affiliate tracking system such as aMember, Infusionsoft or Nanacast.
Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.

This is a win/win for both of you, as you gain the traffic, while your affiliate gets a bigger payday. Just be sure you have a good funnel in place, so that your new list members can benefit from all that you have to offer.

Get Interviewed

Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know. This is an excellent exercise in how to borrow traffic for your blog and other websites.

Of course, you’re probably not going to appear on the Today Show or Oprah’s new cable shows (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.

Look for interview and speaking opportunities on:

Podcasts
Other People’s Blogs
YouTube
Periscope and Blab
Local events
Industry conferences (Think outside the box here – I still attend educational and real estate conferences, even though I haven’t worked in those fields for over ten years now)
Telesummits

Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.

Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest blog post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

How are you “borrowing” traffic to build your online business quickly?

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How To Borrow Traffic