Blogging 101: Responsibilities of a Guest Blogger
Blogging 101 is that you want to ultimately be known as a good guest blogger so that it opens the door for other guest blogging opportunities. You will find that reputations online are even more important than those in the physical world. To be a good guest blogger, here are 7 things you should do:
- Research – One of the biggest mistakes guest bloggers make is not taking the time to research potential guest blogs. This is an important step because you have to make sure your content matches the focus of that blog.
There are three things you should always know before you pitch a blog owner: what their guest posting guidelines are, what they/their site stands for and what their audience is interested in. This is even more important if you’re choosing a sub niche.
- Follow the rules – This is something we were taught as children but it’s worth mentioning. If you don’t follow the rules, the blog owner isn’t going to be happy, obviously. So do your due diligence and make yourself familiar with what is expected of you as a guest blogger and do it!
- Check the reputation of the blog – This is important because your reputation and credibility are on the line. Any site you guest blog on, you’re linked to. So if you post on a site that turns out to be sketchy, that’s going to be bad news for your credibility and reputation.Also, this means that if you didn’t do your research about a blog and it isn’t very influential in your niche, it’s probably not going to give you much of an ROI (return on investment).And last but certainly not least, if you guest blog on a site that isn’t relevant to your niche, you’re certainly not going to get any targeted traffic which is often one of the main reasons for guest blogging.
- Build a relationship – Don’t make the mistake of appearing as a guest blogger and then never being in touch with the site owner again. Participate actively on that blog by commenting frequently, but please make sure you leave comments that are relevant and add to the conversation. This will help keep your name in front of them and their audience.
- Interact with the audience – It’s really important that you are actively participating with the audience. This means if someone takes the time to comment on your content, you need to make the time to comment back! And do it in a timely fashion.
- Write outstanding content – Give the audience something new.Whatever you do, do NOT make the mistake of taking old content and using that for a guest blogging appearance! You want to write brand new, unique, top quality content to use instead.A good rule of thumb to follow – write the same quality of content you would for your own site.
- Recompense – This simply means to return the favor. In other words, help promote the blog owner’s content (not just your guest post but their own content too). Share on your social media networks like Twitter or Facebook.
Get started as a guest blogger today with this step by step program.
