How To Get Started With Live Streaming
It’s interesting to know that to get started with live streaming is the same process as getting started with blogging, social media, email marketing and any other marketing tactic. The first steps and the last steps are generally the same.
What is Your Goal?
What do you want to accomplish with live streaming? Remember it is a good tool to increase engagement, drive traffic, increase awareness and build a list. Decide, in advance, what you want to accomplish.
Where is Your Audience?
Because there are a few different live streaming applications to consider, and more likely to be released, it’s important to know who you’re marketing to. Identify your audience and then you can move onto the next step to get started with live streaming.
Research Your Live Streaming Options
You have your goals and a good understanding about your audience. Now it’s time to compare your live streaming options and choose the one that best fits your needs. In addition to choosing the one where your audience most likely hangs out, also remember to look at the user interface, reviews, and growth. Make sure the channel you choose is one that best matches your needs and goals.
Plan Your Content
Create a content plan that supports you for the next few months. Decide not only what you’re going to live stream but also when and how long.
Sign Up
Sign up with your chosen live streaming channel and work through the settings including your bio, your photo and the name of your show.
Promote It
Start promoting your new live streaming show. Get the word out before your first show.
The last step is of course to host your first live streaming show. Make sure that you have fun. Learn from the experience and move forward. Each show will be better than the last. You may find that live streaming is the best marketing tool for your business.
Live streaming is a great way to interact on a personal level, provide exceptional content, and engage your audience. The internet marketing world is getting more social and more interactive. Leverage it and get started with live streaming now and ride the wave of this new technology.
I’m Connie Ragen Green, an online marketing strategist, bestselling author, and international speaker. Let’s connect to see how I may serve you in the near future.
