Repurposing content you create for your online business through blogging is the ultimate method of jump starting your success. After all, what better reason can you have for creating content regularly than to monetize it in ways that will also serve your target audience? So if you have been writing posts endlessly and are now ready to turn them into a variety of information products, online courses, presentations, guides, and even a book, then keep reading.
The first step is to make an honest evaluation of where you are right now with your blogging. If you are like me, then you have a couple of thousand blog posts that cover the various topics you discuss. But more than likely you are newer to this content marketing strategy of blogging and have fewer posts to choose from. In either case, assess which topics related to your niche you have already written, and from those which ones have gotten you the most traction with your readers.
Next, start brainstorming a list of what your target audience wants and needs from you on your topic. For example, the people who come to me tend to be new or newer entrepreneurs who want to build an online business they can run from home. So my posts are around this topic, and the many topics that come from it after someone gets started as an online entrepreneur. My goal in creating content is to answer questions and solve problems that arise once someone has launched their business.
After that, look at the content you have already created and think about how you can package it into products, courses, and books. My first book came from fifty posts I wrote on this blog back in 2010. Huge Profits with a Tiny List: 50 Ways to Use Relationship Marketing to Increase Your Bottom Line continues to be a bestseller and people from around the world write to me to ask more questions and to share their success stories. My other books also contain material I have repurposed from my live presentations, podcasts, videos, and more.
You may wish to start small by repurposing content from your blog into a short report. Combine three or more posts on a specific topic into a report that would be beneficial and of interest to a segment of your audience. If I were to do this I might be repurposing content I had previously written on the topics of affiliate marketing, content marketing, information products, or small business marketing. This would enable my reader to have more details at their fingertips on the specific area they wanted to focus on and learn more about right now.
The next logical step would be to repurpose the short report into audio recordings, and my podcast is perfect for that purpose. Then I would create a series of videos to close the loop on the different learning modalities.
Now it would be time to present this information in person, either at a local event I’m invited to or to a larger one where I am either hosting, attending, or presenting my information. You can start small with this part of the process, if necessary and then move up to larger venues. I became a public speaker by putting myself out there and being willing to skin my knees in the process. These days it’s difficult to get a microphone out of my hands once I have it. It all gets easier over time.
The final step in repurposing content, in my opinion, is to create online courses with your material. These courses may be taught live at first, and then put into home study for a longer period of time. I call my first live training Season One, then put it into Home Study, and then teach Season Two at a later date. You can see one of my most popular online training courses at Really Simple Content Marketing. Season Three will be coming soon.
Asking people to make a purchase from you is a big step, and a necessary one. Remember that someone must buy something in order for you to earn money. After you do this a few times start offering a membership site for recurring revenue. This allows you to get paid over and over again each month for serving the people who come to you for advice and training. It’s an excellent model, and very lucrative as well.
The best advice I can give you on this important topic of repurposing content is to jump in and get started. The idea of creating content once and then repurposing it over and over again is a solid marketing strategy that will serve you well as an online entrepreneur.
